UUIS8100 E-commerce Report: Corn-Plastic Baby Products Analysis

This report, prepared for UUNZ, presents an e-commerce implementation plan for Corn-Plastic Baby Products, a company focused on eco-friendly baby products. It begins with an overview of the Software Development Life Cycle (SDLC) methodology, detailing system analysis, design, development, testing, and maintenance for the website. The report then analyzes the importance of mobile web presence and its impact on the business. It also examines the e-commerce security environment, identifying threats and suggesting solutions. Furthermore, the report addresses the challenges faced by online retail businesses, comparing them with offline operations in New Zealand. The analysis provides recommendations for enhancing the Corn-Plastic Baby Products website and improving its overall e-commerce strategy. The report also includes an executive summary, table of contents, introduction, conclusion, recommendations, and references.

Running head: DIGITAL ENTERPRISE AND E-COMMERCE
Letter of Transmittal
Hana Oh
76 Symonds St
Auckland CBD
New Zealand
1010
Mr, Seth
117 Symonds St
Eden Terrace
Auckland 1010
New Zealand
Dear Mr. Seth,
Last time we agreed that it is necessary in developing business strategy of e-
commerce for our organization. Depending on this, I generated a report which
focuses on how our company Corn-Plastics Baby Products could be successful in
this business environment. The report is about the implementation plan of business
strategy of e-commerce using SDLC methodology. Further, this report discusses
about the web presence in mobile platform and its importance for the website.
Security environment of E-commerce and its threats are also analysed in the report.
Finally, the report demonstrates the challenges faced by online retail business and
how these issues could be counter measured.
By conducting analysis for Corn-Plastics Baby Products Company, we gained
depth knowledge of how to implement successful and safe e-commerce business. I
am thankful for this opportunity in developing the report and I hope it meets your
expectations.
Yours sincerely
Hana Oh

1DIGITAL ENTERPRISE AND E-COMMERCE
DIGITAL ENTERPRISE AND E-COMMERCE
Name of the Student:
Name of the University:
Author Note:

2DIGITAL ENTERPRISE AND E-COMMERCE
Executive Summary
Challenge of plastics packaging is being faced currently by New Zealand and there
was a declaration in 2018 by companies for producing eco-friendly plastics for
protecting environment. The name of proposed website is Corn-Plastic Baby
Products which focuses to sell plastics products which are eco-friendly to public
directly. Corn-Plastic Baby Products website would try in attracting and
communicating with potential customers that the aim of company is to produce and
sell plastics products which are eco-friendly and are made by renewable resources.
In the report, New Zealand’s plastic market would be disrupted by Corn-Plastic Baby
Products Company by implementation of business strategy of e-commerce where
products are sold directly to its customer. The report reveals further the impact of
web presence in smartphones. Impact of e-commerce apps in mobile platform are
discussed. This report analyses about security environment of e-commerce and the
threats of security in e-commerce business. Finally, this report discusses about the
challenges faced by online retail business and the challenges can be solved by
companies.

3DIGITAL ENTERPRISE AND E-COMMERCE
Table of Contents
Introduction...............................................................................................................................4
Implementation Plan using SDLC.........................................................................................4
System Analysis..................................................................................................................5
System Design.....................................................................................................................5
System Development..........................................................................................................6
System Testing....................................................................................................................6
System Maintenance..........................................................................................................7
Mobile Web Presence.............................................................................................................7
E-Commerce Security Environment.....................................................................................9
Challenges in Online Retail Business................................................................................11
Conclusion and Recommendation......................................................................................13
Conclusion..........................................................................................................................13
Recommendations............................................................................................................14
References.............................................................................................................................15
Appendix.................................................................................................................................19
Appendix 1: Prototype Website Check list....................................................................19
Appendix 2: Journal..........................................................................................................20

4DIGITAL ENTERPRISE AND E-COMMERCE
Introduction
The name of the prototype website is Corn-Plastic Baby Products which is a
company that focuses in manufacturing plastic products for babies that are eco-
friendly. There are health issues due to use of plastics as deadly chemicals can be
discharged from plastic products used. For overcoming this issue, Corn-Plastic Baby
Products Company would be providing products to customers which are eco-friendly.
These products would be sold directly to customers through website of Corn-Plastic
Baby Products Company. Customers could purchase these eco-friendly products
directly from the website at a reasonable price and which are composed of corn-
starch and several other biodegradable resources.
The following report is about the e-commerce implementation plan on the
company. The report begins with the implementation plan of e-commerce using
SDLC. Every step of the SDLC implementation plan for Corn-Plastic Baby Product is
analysed. Joomla would be used to publish web contents of the Corn-Plastic Baby
Products. The second part analyses the factors which are to be considered for web
presence of this company. Factors of web presence which are considered by Corn-
Plastic Baby Products system for selling products directly to customers are
discussed in this report. The third section of the report analyses the processes in
which overall security of company could be improved. The problems of the security
environment within an e-commerce website are described and how these issues can
be solved are provided. Finally, the operational challenges are discussed and
compared with offline business operations which are used in New Zealand. The
report ends with a conclusion about key findings and recommendations for improving
the website of Corn-Plastic Baby Products from results revealed.
Implementation Plan using SDLC
Software Development Life Cycle (SDLC) is the cycle which consists of every
detailed activities and steps required for describing the process of designing,
developing, maintaining, replacing, altering, enhancing, testing and even launching a
website or a software. The activities could be divided into more detailed level
(Aljawarneh, Alawneh & Jaradat 2017). However, they can be divided into 5 major

5DIGITAL ENTERPRISE AND E-COMMERCE
segments: analysis of system, design of system, development of system, testing of
system, deployment of system and maintenance of system.
System Analysis
Collection of factual data, understanding processes that are involved,
identification of problems and recommendations of feasible suggestions to improve
the functioning of system are all part of the system analysis. Study of business
processes, understanding flow of information, finding bottlenecks, collecting
operational data and coming up with solutions to overcome weaknesses of system
for achieving organizational goals are involved in system analysis. System analysis
also consists of complex process’s subdivision which involves the overall system,
identifying manual processes and data store (Alshamrani & Bahattab 2015). Corn-
Plastic Baby Products system analysis’s main objectives are finding answers to
every business processes. System analysis is thinking process and creative skills
are involved for analysis. It attempts for providing new system which are efficient and
satisfies current requirements of users and there is scope in future growth in the
constraints of the organization. Result of system analysis is designing the system
logically.
Planning is done normally to fulfil business objectives of the company.
Objectives of Corn-Plastic Baby Products Company are reducing customer’s
searching cost through products’ inexpensive price by reducing distribution process
and effective operation of the Corn-Plastic Baby Products website. Within the stage
of planning, concept’s boundary or scope are defined. Study of product feasibility of
Corn-Plastic Baby Products in technical, operational and financial areas would be
conducted by senior members within the team through input form users of the
business. Risk management and quality assurance of Corn-Plastic Baby Products
also are prepared in planning stage for minimizing unpredictable risks. Corn-Plastic
Baby Products website needs to be planned as per the requirements of customers.
System Design
Depending on requirements of the customers and system’s detailed analysis,
Corn-Plastic Baby Products system should be designed. It is phase for system
designing. Designing the system is an important phase for developing the system.
Design of system logically arrived as system analysis’s result in changed to physical

6DIGITAL ENTERPRISE AND E-COMMERCE
design of the system (Permana 2015). Normally, the system can be designed
through two stages: preliminary design and structured design.
 Preliminary Design: In preliminary design, Corn-Plastic Baby Products
system’s features are specified. Implementing costs of all benefits and
features of the system which can be derived are evaluated.
 Structured Design: In structured design, computer related work is done. In this
phase, the system design of Corn-Plastic Baby Products comes in more
structured way. Input, output, forms, processing specifications and databases
are drawn in detailed way. In this phase, the platforms of software and
hardware as well as the programming language in which Corn-Plastic Baby
Products system would run are decided.
Software Requirement Specification (SRS) document that consists of every
details of requirements of the products of Corn-Plastic Baby Products needs to be
approved by customers before beginning the design of the product.
System Development
After selection of best design of Corn-Plastic Baby Products system,
implementation is started. The software needs to be developed as per Design
Document Specification (DDS) by the programmers and as well the company’s
coding standards are to be followed (Moparthi & Geethanjali 2016). It is crucial stage
as defined procedures of Corn-Plastic Baby Products are converted to control
specifications with programming language. The programs within the system needs to
be modular as it could help in maintenance, future changes and fast development.
System Testing
Before implementation of system of Corn-Plastic Baby Products into
operation, test run on Corn-Plastic Baby Products system is done to remove the
bugs. Test plan is developed after codifying Corn-Plastic Baby Products system’s
every program and is run on given test data set. The results of test run needs to
match with expected results (Shiang et al 2016). Experts of quality control examine
Corn-Plastic Baby Products system as whole through several perspectives like
security, integration and architecture. As result, several separate test plans are
prepared for testers for conducting in testing phase.

7DIGITAL ENTERPRISE AND E-COMMERCE
System Maintenance
Maintenance of Corn-Plastic Baby Products system is required for eliminating
errors within system during its working life and for tuning the system in any variations
within working environments. Few errors are always seen in systems which are to be
corrected. Maintenance of Corn-Plastic Baby Products system means reviewing
Corn-Plastic Baby Products system from time to time.
Joomla platform is used for web contents of Corn-Plastic Baby Products
which is created on web application structure of model-view-controller that is used of
CMS independently (Alshamrani & Bahattab 2015). All data of Corn-Plastic Baby
Products system is stored into database by using Joomla.
Mobile Web Presence
In today’s technological era, mobile devices are now an essential part of our
daily lifestyle. With respect to business, smartphones plays a crucial role for
maximizing the business revenues. Smartphones are not for making calls or texting
only, but also have web platform for businesses in reaching more customers (Kim
2013). A website of Corn-Plastic Baby Products is required for solidifying the
business. It is smoother and most efficient option which would help in increasing the
business of Corn-Plastic Baby Products to many customers. Developers of website
use several techniques and tools for formulating comprehensive solution to the
business of Corn-Plastic Baby Products.
Few factors of web presence which are considered by Corn-Plastic Baby
Products system are:
 Platform: There exists several operating systems of smartphone which
depends on particular platforms such as Android, Apple, and Windows OS
(Biørn-Hansen, Majchrzak & Grønli 2017). It is required in devising website of
Corn-Plastic Baby Products which can run over these platforms. Therefore,
perfect platform is required to be decided for Corn-Plastic Baby Products
website development. Android OS platform is preferred as maximum
customers use smartphones with Android OS (Andre Becker, Bonadie-Joseph
& Cain 2013). Corn-Plastic Baby Products website if developed could be
beneficial for the Corn-Plastic Baby Products Company.

8DIGITAL ENTERPRISE AND E-COMMERCE
 Customer Base: Customer base is very crucial to Corn-Plastic Baby Products
website. Understanding the kind of audience to be targeted is essential.
Understanding the scope of Corn-Plastic Baby Products website is important
for the customers. When it is related to web designing, it plays an important
role in customer base (Reese Bomhold 2013). Several factors depend for
placing structure of design of Corn-Plastic Baby Products website for
attracting the customers. Each pattern applied for Corn-Plastic Baby Products
website design needs to speak out features. Corn-Plastic Baby Products
website being deployed can attract more customers as the website would
have user-friendly interface.
 Duration and Budget of Project: Budget could be deciding factor for the
development of Corn-Plastic Baby Products website. Affordable services are
being afforded by developing companies for helping in startup businesses
with small budget. Though, plans and services of different companies could
be compared online and the best is chosen. Additionally, company’s
dependence and quality should be checked (Erman et al 2015). No customer
would like in investing in substandard website. Therefore, reputable
companies should be chosen for getting better and high quality services.
Corn-Plastic Baby Products Company provides such high quality service and
its eco-friendly plastic products.
 Features: Every company needs website which is unique for attracting more
customers. Hence, Corn-Plastic Baby Products website should be unique
enough to draw more attention of customers. To develop such website,
incredible features are required to be provided to customers for drawing more
attention. Corn-Plastic Baby Products website should include variety in
features for baby products like plastic wraps, shape cubes, spoons. Trays,
toys, juice bottles, stacking toys, baby bottles and sippy cups which are also
eco-friendly. Corn-Plastic Baby Products website needs to be innovative and
creative and should provide easy-to-access feature for the customers.
However, customized websites are created by experienced developers which
suit the requirements of business (Amrutkar, Traynor & Van Oorschot 2013).
 Speed: Speed of website can break or make an entire organization. In spite of
having insane technology to connect customers to several pages, if webpages
do not load in few seconds, customers would go mad. Customers would exit

9DIGITAL ENTERPRISE AND E-COMMERCE
the website and look for other alternative websites (Verma & Srivastava
2014). Corn-Plastics Baby Products Company needs to develop a website
which has high speed and customers are satisfied using the website.
For attracting more customers, Corn-Plastic Baby Products website needs to be
user-friendly. For such, all the above mentioned factors are to be followed by the
company in creating the website.
E-Commerce Security Environment
E-commerce mentions the principles that guide electronic transactions safely
by allowing selling and buying products through internet. However, protocols are
placed for providing safety of these transactions. Privacy is the most important part
of e-commerce. All data of customers during transactions are not shared to
unauthorised parties. Access of personal details of customers should only be shared
with the seller only (Leu, Lin & Castiglione 2013). Any information disclosure of
customers by seller would be breach in data confidentiality. Details of customers of
Corn-Plastic Baby Products app should only be accessible by the seller only. Data
integrity is another crucial concept of e-commerce. The data shared by customers of
Corn-Plastic Baby Products should not be altered. Principle of data integrity states
that unchanged data should be included in secure transaction. Any tampering in data
provided by the customer is breaking buyer’s confidence in transaction security and
company’s integrity (Niranjanamurthy et al 2013). To be a successful e-commerce
company, both buyer and seller need to be who they claim they are. Company
cannot sell products unless they are real. Products of Corn-Plastic Baby Products
needs to be real and eco-friendly for gaining trust of the customers. Similarly,
customers should provide identification proof also, so that seller feel secured about
the purchase. There are fraudulent authentication and identification in e-commerce
business, so experts are hired for making sure of the security basics of e-commerce
(Laudon & Traver 2013).
There are several kinds of threats in e-commerce. Some might be accidental,
some are from human error and some are done on purpose. Some of the security
threats of e-commerce are money thefts, hacking, data misuse, frauds of credit
cards, unprotected services and phishing attacks.

10DIGITAL ENTERPRISE AND E-COMMERCE
 Inaccurate Management: Poor management is main reason of threats of e-
commerce. When there is no high level security, it creates dangerous threats
to systems and networks. Security threats also occur when no proper budget
is there for purchasing licenses of anti-virus software.
 Price Manipulation: Price manipulation problems are faced often by modern
systems of e-commerce. Stealing is the intention in price manipulation. An
intruder gets access in installing lower price in URL and stealing all data
available (Lokhande 2013).
 Viruses and Worms: Viruses are most serious threats for system of clients.
These are effective as client system’s built-in insecurity. Viruses are external
threats normally and files within the website could be corrupted if it is in
internal network. Viruses could be quite dangerous as the systems are
destroyed completely. Worms though are much different and more serious
than viruses. It is placed through internet by itself only. Several systems within
the same network could be infected, that too within few hours.
 Trojan House: Trojan house is normally programming code that can perform
dangerous functions. The system is attacked by Trojan house when
something is downloaded. Hence, the source from where the files are being
downloaded should be checked.
For protecting Corn-Plastic Baby Products website from all these threats of e-
commerce, the following procedures could be used for preventing possible threats;
 Encryption: All data within Corn-Plastic Baby Products website should be
encrypted into encoded text that cannot be read except by the sender or the
receiver of the message. Technique of encryption could protect data by
preventing outsiders from reading the identification scheme, controlling
unauthorized transmission of data and verifying the data integrity and in
ensuring that responsibility is taken by users for data which have been
transmitted by them (Gong & Zeng 2014). Hence, encrypting data of Corn-
Plastic Baby Products would prevent outsiders in reading the data.
 Digital Certificates: Third party organization issues digital certificate for
authentication of data. Digital certificate have the company’s name, digital
certificate’s serial number, issue data and expiry date (Luhach, Dwivedi & Jha
2014). An SSL Certificate is required by Corn-Plastic Baby Products for

11DIGITAL ENTERPRISE AND E-COMMERCE
providing high authentication level to the website. Function of such kind of
certificate is protecting website Corn-Plastic Baby Products from unwanted
threats and attacks like Man-In-The-Middle Attack.
 Firewall: Firewall could be implemented to Corn-Plastic Baby Products
website for preventing threats in the network of the website. Firewall is system
for network security which keeps track and controls outgoing and incoming
network traffic depending on security rules. A firewall creates a barrier among
trustable internal network and non-trustable external network (Ladan 2014).
Firewalls on application layer and network layer of Corn-Plastic Baby
Products website could be implemented for protecting the website of Corn-
Plastic Baby Products from external threats. Application firewalls work by
determining if a given connection should be accepted by a process or not.
 Security Audit: Security audit is systematic evaluation of security of
information system of a company. Security audit measures how well
established criteria set is conformed by it. Audit assesses typically security of
physical configuration of the system, user practices, processes for information
handling and software. Security audit is used often for determining regulatory
compliance which specifies how companies should deal with data (Mittal
2013). Security audit should be used by Corn-Plastic Baby Products for
managing all the data within the website.
Challenges in Online Retail Business
When a customer needs something, they search it first on internet. There is a
huge growth in e-commerce and is still evolving every day. For understanding the
challenges of online retail business faced by companies of e-commerce, working
principle of e-commerce needs to be known. The rise in digitalization has changed
the way in which companies used to operate. E-commerce companies’ deal in
services and goods, however this occurs across several touchpoints in the online
environment (Fernie & Sparks 2018). Though there might be several opportunities of
e-commerce, there also exists many challenges of e-commerce for the companies. It
is not easy to develop e-commerce business. Everything should be taken care in e-
commerce business starting from maintenance of website to services provided to
customers. Some of the challenges might be faced by Corn-Plastic Baby Products

12DIGITAL ENTERPRISE AND E-COMMERCE
business also. Few of the challenges faced Corn-Plastic Baby Products are
mentioned below:
 Data Security Problem: Security issues could lead in nightmare scenarios.
Fraudsters attack the server of web host by posting spam and infecting
websites by viruses. Access can be gained to confidential data by them about
the personal details of customers such as customer name, address, card
number and details and phone number (Frazer & Stiehler 2014). Data breach
could be one of the issues faced by Corn-Plastic Baby Products. For
preventing data breach, few steps could be taken by Corn-Plastic Baby
Products such as managing the server of the company, common FTP should
not be used for transferring files as they can be sloppy which an online
business cannot afford. Transactions of e-commerce have increased at a
rapid rate (Yrjölä 2014). There is competition in placing the products of Corn-
Plastic Baby Products on top and in making steady sale as the competition
has also increased.
 Struggle to compete on shipping and price: Online merchants compete
frequently on price. Similar products are listed by many sellers on their
websites, however the prices might be different. They are competing for
increasing their share of market by selling more products (Leeflang et al
2014). Price competition affects particularly small businesses of e-commerce
as large and mid-sized competitors offer often products in less price.
Combining this along with shipping which is free of cost, and small companies
cannot afford in competing on price. Corn-Plastic Baby Products needs to
keep attention on the price of its products. The price of the products of Corn-
Plastic Baby Products needs to be in range so that every customer can afford
it. Free shipping of products of Corn-Plastic Baby Products could draw more
customers for them.
 Headache of refund and return of product: When there is return on product,
whether the reason is damaged product or dissatisfied customer, businesses
suffer huge loss in reputation or shipment. Shipping costs and logistic is
always been problematic for sellers of e-commerce delivering products
without any shipping charge (Dhanapal, Vashu & Subramaniam 2015). Corn-
Plastic Baby Products needs to deal with this type of problem. For tackling

13DIGITAL ENTERPRISE AND E-COMMERCE
such issues, refund or return are also part of great service to customer.
Strong return policies could be implemented by Corn-Plastic Baby Products
for tackling this problem. Website of Corn-Plastic Baby Products needs to be
transparent. Policies of Corn-Plastic Baby Products should not be hidden from
customers. Simple English should be used so that everyone could understand
it as not every customer is good with terminology (Morganti, Dablanc & Fortin
2014). Outline should be given to the customers about what they should be
expecting from Corn-Plastic Baby Products. Staff of Corn-Plastic Baby
Products should be educated about the return policies so that they could
assist every customer effectively.
 Absence of Online Verification of Identity: When a website of e-commerce is
visited by a visitor and signs up to the website, portal of the system is
unaware of data entered by the customer. Whether the information of
customer is genuine or not is questionable. Purchases through Cash-On-
Delivery with fake or invalid addresses or phone numbers could lead in huge
losses in revenue (Patil & Divekar 2014). This is another issue which could be
faced by Corn-Plastic Baby Products. For preventing such issue, Corn-Plastic
Baby Products needs to look for suspicious activities. This could be in form of
large or high value orders, identifying fake email addresses and phone
numbers, check if zip codes are matching with state or city. A verification link
could be sent to customers for sign up via email or text for validating if
customer is authentic. For COD purchases, customers could be called for
verifying their address.
Conclusion and Recommendation
Conclusion
Corn-Plastic Baby Products is one such company which focuses on
manufacturing bioplastics with use of renewable resources for making eco-friendly
and biodegradable plastics products. Company adopted business strategy of e-
commerce where it would sell products to customers directly through website. This
report analyses the implementation plan of Corn-Plastic Baby Products website
using SDLC methodology. Every step of implementation plan of Corn-Plastic Baby
Products is described in details. The next part of the report reveals the factors of

14DIGITAL ENTERPRISE AND E-COMMERCE
mobile platform that are considered by Corn-Plastic Baby Products. As mobile web
platform is more widely adopted, they are becoming more useful for Corn-Plastic
Baby Products. The third part of the report demonstrates the e-commerce security
environment and its threats for both business owners and consumers. Improving the
overall security environment of Corn-Plastic Baby Products is discussed in this
report. And lastly, the challenges faced by Corn-Plastic Baby Products are discussed
in the report.
Recommendations
Based on the reports, many recommendations are suggested for promoting
Corn-Plastic Baby Products. An ideal implementation plan is required for designing
the website of Corn-Plastic Baby Products. The threats and challenges faced by
Corn-Plastic Baby Products need to be solved by taking necessary steps for
preventing such issues.

15DIGITAL ENTERPRISE AND E-COMMERCE
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Appendix
Appendix 1: Prototype Website Check list
WEBSITE INFORMATION
Online Business Name: Corn-Plastic for Baby
Online Business
Category:
The company is a manufacturer of plastic products and
sells directly to the public
URL in
cloudaccess.net:
Front-end and back-
end
Front-end:
https://uunz707385.cloudaccess.host/
Back-end:
https://uunz707385.cloudaccess.host/administrator/index.p
hp
Joomla site Login
details:
Username and
Password
Username: ofjxutak
Password: 0lQV5Qepn#06S@
Template Name: CloudBase 3
CHECKLIST Requirements

20DIGITAL ENTERPRISE AND E-COMMERCE
Appendix 2: Journal
Date 15-08-2019
Activity Implementation of website
Description Implementing website using SDLC methodology
Link/Resource
s
Youtube viewed 14 August 2019
https://www.youtube.com/watch?v=i-QyW8D3ei0