Digital Enterprise Assignment 4: E-commerce Analysis Report

This report, submitted by Mir Ahmed Sultan, analyzes the digital enterprise, specifically focusing on e-commerce strategies and cloud computing. It begins with a letter of transmittal and an executive summary highlighting the importance of digital transformation for business competitiveness. The report then delves into cloud computing infrastructure, comparing public, private, hybrid, and community cloud models, and recommends the use of a public cloud for its online business. It further explores cloud computing models, including SaaS, PaaS, and IaaS, advocating for the SaaS model. The report also examines e-commerce presence, discussing the business's big idea, target audience, and market characteristics. It addresses e-commerce security environments and challenges, and concludes with recommendations for the business and an analysis of e-commerce retailing, offering affordable customized electronic appliances. The report emphasizes the importance of online presence, competitive advantage, and customer satisfaction, providing a comprehensive overview of e-commerce management and strategy.

DIGITAL ENTERPRISE
ASSIGNMENT 4
Student Name: Mir Ahmed Sultan
Student Number: 0061079945
Word Count: 4755

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Letter of Transmittal
January 19, 2017
Professor
University
Subject: Letter of Transmittal
Dear Sir,
With due respect, I, Mir Ahmed Sultan, the undersigned student have reported on the website of
the university below the offered course.
The report has helped in attaining sagacity into the deep and the detailed analysis of the various
types of website. The entire course was arduous and amusing. Further, I would like to thank you
for the support and the kind help.
Kindly offer me with a discreet advice on the particular work of mine.
Yours sincerely,
Mir Ahmed Sultan
Student ID
0061079945

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Executive Summary
The digitization helps in redefining the process of working which is being followed by the
organizations. According to the journal of the digital enterprise 2016, around 65 percent of the
companies have reported that they require making various changes in the operations of the
organizations in order to be competitive enough to attain a sustainable competitive advantage for
a longer period of time to maximize the profitability to a great extent. Furthermore, the main
motive of the report is to analyze the contemporary problems and the issues in the sector of e-
commerce management relying on the transactions of the e-commerce. Also, it will be analyzed
that how the organization Conesys Electronics will handle the online business efficiently and
effectively.

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Contents
Introduction.................................................................................................................................................4
Section 1......................................................................................................................................................5
Cloud Computing..................................................................................................................................5
Cloud Computing Infrastructure.....................................................................................................5
Cloud Computing Models.................................................................................................................7
Section 2......................................................................................................................................................9
E-commerce Presence............................................................................................................................9
The big idea for the business.............................................................................................................9
The target audience.........................................................................................................................10
The characteristics and the size of the market..............................................................................11
Section 3....................................................................................................................................................12
E-commerce Security Environment...................................................................................................12
Section 4....................................................................................................................................................15
E-commerce Retailing.........................................................................................................................15
Recommendations to the Business...........................................................................................................18
Conclusion.................................................................................................................................................19
REFERENCES..............................................................................................................................................19
APPENDIX..................................................................................................................................................19

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Introduction
The services of online business have been established in order to explore opportunities to a great
extent and be competitive enough to attain the sustainable competitive edge along with the
maximized profitability. The online business helps in attracting the potential clients and further
retain them for a longer period of time. Further, the entrepreneurs develop an online presence to
initiate and expand the operations of the business. Furthermore, it is essential to put all the
relevant content on the website along with the complete information in order to make the website
accessible. It is truly said that the website of the company reflects its image. So, it is important to
make the website attractive to attract more and more customers to a great extent. Moreover, it
has been observed that the online business has encouraged the customers to make purchases to a
great extent. The online business makes the purchasing, and the payment of products easy for the
customers and their needs get satisfied adequately. Further, the solutions of online business
establish the online presence, and this allows to boost the revenue and the sales. It has been
stated that it is essential to manage the expectations of the customers efficiently and effectively
early in the procedure of developing a system of online business.
Furthermore, the report is being developed in order to analyze the contemporary problems and
the issues in the management sector of e-commerce by extending our website of a prototype. The
report will help in understanding the various models and the solutions which we will be
considering for our online business and the one which we will be using in our business. Further,
we analyzed some questions in order to make e-commerce presence to a great extent. Also, we
will be considering various measures to attain a secure environment of e-commerce for our
business. Moreover, the report will discuss the various challenges of our online business in

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comparison to the retailers who are physically operating the activities. Therefore, we will
adequately analyze the strategy of our online business in order to achieve the desired goals. We
will be offering affordable customized electronic appliance through our website so that the
customers can avail it easily at the cheaper cost along with the best quality of products and the
services. Also, we will try to work according to our vision and mission statement, and we will
create an impactful online presence in order to be competitive enough.
Section 1
Cloud Computing
Cloud Computing Infrastructure
There are various cloud computing models which our online business will consider in order to
operate the activities of the business effectively. Further, the infrastructure of the cloud
computing is given which we will be considering along with the model (Hashem et al., 2015).
 Public cloud
In the infrastructure of the public cloud, the various sources and the storage are being provided to
the general or the public users by a provider of service. Further, the applications of the
processing of data are run by the distinct sources on the infrastructure which is being set up by
the provider of the services and the users. Furthermore, it has been observed that this kind of
infrastructure is the structure of the minimum security as compared to the other infrastructures of
a cloud. Moreover, the infrastructure offers solutions of low cost, and it is being priced on the
basis of pay-per-use. Sometimes, it is offered free of cost to the customers.
 Private cloud

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The infrastructure of the cloud is being set up and run by the individual organization, the access
to the third party or the public is not allowed at all. Further, in the architecture of the
infrastructure is internally stored in the company and can also be stored by the third party on the
organization’s behalf. Also, the infrastructure of the private cloud will help in prioritizing the
security of the data. Furthermore, the infrastructure is costlier to some extent in comparison to
the public cloud. Therefore, it offers various advantages on the basis of expenses and
investments of the processing of data.
 Hybrid cloud
The infrastructure of the hybrid cloud is an opus of two or even more of public and the private
clouds. Further, the applications which are critical and the secretive data is being stored in the
infrastructure of the hybrid cloud within the private cloud (Bharadwaj et al., 2013). Whereas, the
applications which need minimum security are being stored in the infrastructure of the public
cloud.
 Community cloud
The community cloud is measured as sharing the infrastructure of cloud among the various
organizations from a particular community along with the common security and purpose and the
requirements of the compliance. Further, the community cloud can be created by the private or
the public cloud.
Therefore, we will be using the public cloud as the cloud computing infrastructure for our online
business of electronics because it is easy to install the software and is economical in order to use.
Further, the infrastructure of public cloud provides spontaneous ability in order to start with the
service of the cloud. Moreover, it has been observed that this type of infrastructure is more

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reliable as compared to the other solutions of cloud computing. This solution offers a great level
of security, but it varies relying on the provider of service. Furthermore, some of the risks are
associated with this type of solution like it might not cling to the requirements of compliance
with PCI, HIPAA, etc. Also, sometimes the cost is not predictable to some extent, and the
organization cannot use the models of simple billing because of the unpredictable behavior.
Also, this type of solution makes the process of backups complicated to some extent. But the
solution is more effective as compared to the other ones.
Cloud Computing Models
Further, the various cloud computing models are discussed which we will consider in order to
run our operations effectively and maximize the profitability to a great extent (Avram, M.G.,
2014).
 SaaS, software as a service
In this model of cloud computing, the users are given access to the software of application which
is being hosted on the server through the provider of service. Further, the users can interact and
access the applications of the cloud through the internet by utilizing interfaces like browsers of
the web, without even installing such applications on the systems. Moreover, in this model, the
software is being offered as a service through the internet, and further, the services rely on the
basis of pay-per-use. In the model of SaaS, the users do not monitor or manage the components
of infrastructure like platform, system of operating and the various devices of storage. Further,
the users are authorized in order to transform the configurations and the settings of the structure
particular to the application which is offered as a service.
 PaaS, platform as a service

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The provider of the service offers the users a platform of computing where the personal
applications can be developed and being used by using the various languages of programming,
the tools, and the services, offered by the provider of service and also offers the services of
supplementary. Further, in this mode, the users are not being authorized in order to manage or
control the systems of operations, servers, spaces of storage and the various other elements
which create the infrastructure of the platform. The authority of users in restricted to the
adjustments in relation to the software which is being transferred to the settings of configuration
and the cloud.
 IaaS, infrastructure as a service
In this model, the users can easily configure the storage, processing and the networks and various
other fundamental resources of computing which are needed for using the applications and the
installing the system of operations according to the requirements of the applications. Further, the
users are not authorized completely in order to control and manage the infrastructure. Moreover,
the users can manage the system at the storage level and can also manage the particular
components of the network.
Therefore, the software as a service (SaaS) cloud computing model will be used in our online
business in order to be competitive enough to attain the sustainable competitive edge. Further,
the model will help in reducing the cost to a great extent because it doesn’t require investments
initially and there will be no need to maintain and control in relation to hardware and the
network. Further, the model will help in coping up with the requirements of the customers, and
the functionality will be made available from any place (Rittinghouse, J.W., and Ransome, J.F.,
2016). Also, it will take less time in deployment. Moreover, fewer risks are associated with this
solution as compared to the other solutions like issues in the security of data. The organization

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has to keep a close check on the system because the privacy of the significant information might
get impacted to some extent. Also, the organization has to ensure that the model of cloud
computing must adhere to the compliance in order to provide effective products and services to
the customers.
Section 2
E-commerce Presence
Before we begin to develop the business online, we conducted appropriate research in order to be
aware of our competitors and their strategies to come up with the new and unique business to
offer affordable products and the services to the customers in order to satisfy their requirements
to a great extent. Further, we identified various answers to our questions in relation to our e-
commerce presence (Ogonowski et al., 2014). Moreover, the main questions related to our
business are given below which drives the creation of e-commerce presence of our business.
The big idea for the business
The big idea for our business is to make the online presence in order to be more competitive and
innovative as compared to our rivals and also to maximize the profitability to a great extent by
offering affordable products and the services to the customers as per their requirements. Further,
we will be offering customized appliances of electronics which will include the tilt displacement
sensors and the linear rotary, encoders of optics, joysticks, rotary switches, and defense
transducer along with the motor’s controllers i.e. the electric vehicle’s controller (Wang, W.T.,
Wang, Y.S. and Liu, E.R., 2016). Furthermore, the idea is unique to sell the electronic
customized appliances online for the convenience of the customers. They will be able to have a

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look at our products along with the features and complete details, and the prices of the products
will be mentioned below the image of the product on our website. Further, this will help the
customers to view and purchase our products and avail our services with ease. The motive
behind this big idea for the business is to attract and retain more customers by expanding our
operations and the activities of the organization in order to maximize profitability, and also we
want to create a brand name of our business of customized electronic appliances. Moreover, it is
very important to keep innovating and changing the way of operating business according to the
change in time and the technology. Therefore, we do not want to lack behind because of our
traditional way of working. However, we want to be competitive enough to our rivals to attain
the sustainable competitive edge for a longer period of time along with the maximization of
profitability.
The target audience
Initially, we will be targeting the industrial organizations of Australia only who gathers the raw
materials in order to make the equipment of various distinct machinery. Further, we will be
manufacturing and sell the products like sensors of tilt displacement along with the linear rotary,
optics encoders, rotary switches, joysticks and the transducer of defense with the controller of
vehicle i.e. the controller of an electric vehicle. The targeted audience will be further using our
customized electronic appliances in order to make the equipment for the further sale or the usage.
Furthermore, we will offer products of great quality to our customer timely to satisfy their all
requirements to a great extent (Xiao, B. and Benbasat, I., 2014). The mission of our online
business is to become the only supplier of such customized electronic appliances in Australia.
Further, as our business will create an image, we will try to offer our services in other locations
as well in order to expand our services and the business to maximize the profitability. We have

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researched adequately in order to gather the information about our competitors and from where
these industrial organizations are getting raw materials for the further manufacturing of
machinery. The potential audience which we will be targeting our getting products by visiting at
the physical outlets of the retailers. Further, our online presence will help them in saving the
purchasing time, and they will be able to make the payment online only by giving their personal
details, and the products will get deliver to the given address and at the estimated time.
Therefore, this will help in saving the time and efforts of the industrial organizations in order to
make the purchases by personally visiting the retail stores.
The characteristics and the size of the market
For our online business, we will be targeting the large size of the market i.e. industrial
organizations in order to expand our operations and create the online presence in the industry.
The current size of the market is not too large, and the limited customers make purchases from
our stores. The online presence will help in expanding our sales and the revenues. According to
our research, the Big Lee is our competitor who offers similar products along with the other
products. We have studied the strategies of the organization in order to operate our functions
innovatively and differently. Further, we will require the technological skill i.e. the software and
the technical engineer in order to handle our website and its activities efficiently and effectively.
Furthermore, we have limited barriers to entering the e-commerce business because it is difficult
to attract new customers when the existing firms our offering the similar products (Bauer et al.,
2015). Also, we will be ensuring that our online business does not get impacted by the cyclical
and the seasonal factors and offer high-quality products to our customers to a great extent.
Further, we will try to maximize our revenue and the sales by offering high-quality products