Digital Entrepreneurship and Sustainability: A Comprehensive Report

This report delves into the realm of digital entrepreneurship and its crucial relationship with sustainability. It begins by defining digital entrepreneurship as the transformation of entrepreneurship through digital technology, highlighting changes in education, theory, and practice. The report emphasizes the advantages of digital entrepreneurship, such as ease of entry, reduced physical space requirements, and global reach. The core focus is on sustainability, examining how digital ventures can create economic, social, and ecological value. The report explores factors like removing barriers, addressing skill gaps, providing relatable products, reducing poverty, and promoting economic growth. A case study of Airbnb illustrates a real-world digital entrepreneurial venture, analyzing its business model, revenue streams, target market, and sustainability dimensions, including literacy, unemployment, and poverty reduction.

Running head: DIGITAL ENTREPRENUERSHIP AND SUSTAINABILITY
Digital Entrepreneurship and Sustainability
Name of the Student
Name of the University
Author Note

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Table of Contents
Response to part 1:...........................................................................................................................3
Response to part 2:...........................................................................................................................7
References........................................................................................................................................9

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Response to part 1:
The term digital entrepreneurship is utilized for the aim of describing the particular
procedure with respect to which entrepreneurship would transform as both society as well as
business would continue to get transformed by the inclusion of digital technology (Nambisan
2017). Digital entrepreneurship in turn helps in highlighting several kinds of changes in the
context of entrepreneurial education, theory along with practice as well. In simple words, this
particular kind of entrepreneurship involves each and everything which is very new and at the
same time is very much different in the context of entrepreneurship within the digital world.
This also adds up towards the inclusion of new and advanced procedures of finding or
identifying customers for several kinds of entrepreneurial ventures. It additionally involves
several advanced procedures for designing as well as offering services along with products as
well. On addition to this, this particular form of entrepreneurship involves various types of new
procedures for the aim of generating revenues and at the same time identifies methods for
reducing of costs (Kraus et al. 2019). Additionally, this particular form of entrepreneurship also
involves numerous advanced opportunities for the aim of collaboration with versatile partners
and platforms who would turn helpful for the growth of this particular form of entrepreneurship.
It additionally involves the inclusion of new and versatile opportunity sources, risk along
with the consideration of the competitive advantages. Several kinds of advantages gets
associated with this particular entrepreneurship discipline which in turn helps in creation of new
and advanced opportunities for several kinds of personalities (Richter et al. 2017). At some point
of time, digital entrepreneurship really becomes very important in the context of the type of

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product or service along with the consideration of the workplace where once all the products gets
digitalized, it helps in reducing the physical space as well.
The other advantages forms the ease of entry which basically focuses on the
establishment of the digital ventures as compared to that of the traditional one. An example of it
could be considered to be the entire amount of time required for building the website which
focuses on the selling of ongoing services as well as products (Ngoasong 2015). Several huge
organizations like that of Amazon, eBay focuses on enabling various individuals for the aim of
utilization of these kinds of opportunities for forming various small ventures within a very short
span of time.
With the creation and occurrence of digital entrepreneurship, both manufacturing along
with the storing of several kinds of ongoing services and goods has become extremely easy as
the manufacturing costs becomes very low and at the same time it also helps in consuming less
space for the aim of storing several products as compared to that of the digital entrepreneurship
(Boojihawon & Ngoasong 2018). The most essential factor which is linked with this particular
context is sustainability as it plays an important role with respect to digital entrepreneurship.
Several other factors which gets directly associated with this particular form of
entrepreneurship forms the ease of distribution of various types of services along with several
kinds of products within the digital marketplace because the products of these types of
entrepreneurial ventures gets delivered within this entire world in a very quick manner and at
very reasonable and cheaper prices (Hair et al. 2012). Digital entrepreneurship at times becomes
very easy as the internet becomes accountable for connecting people from all over the world in a
very easy manner where the entrepreneurs could take the advantages of several employees who

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possesses several good capabilities in the form of business partners for the establishment of the
venture such that it could successfully run and becomes sustainable as well in the long run.
Any kind of digital entrepreneurship becomes sustainable only when it gets recognized
and developed. It also becomes sustainable by associating with it several kinds of opportunities
that in turn would help in the procedure of creation of ecological, social along with the economic
value as well (Giones & Brem, 2017). Additionally, digital entrepreneurship could contribute
towards the reduction of poverty, assurance of employment, economic prosperity to name a few.
Sustainability on the other hand, is basically a term which is utilized for indicating towards
several bunch of abilities which are important and needs to be maintained at any particular level
or at a certain rate.
It becomes very important for the digital ventures to associate the criteria of
sustainability along with them to maintain its consistency within the digital marketplace.
Sustainability of digital entrepreneurship might involve several kinds of actions of the policy for
the aim of removal of barriers such that the any kind of digital venture could sustains for more
span of time and could help people in making their lives much more easier (Richter et al. 2015).
The barriers between the digital entrepreneurship and their target customers must be removed
such that these kinds of digital ventures could be witnessed by other people.
The ongoing gaps within the skilled should be filled like the absence of several bunch of
skills among the respective partners of the business as well as the employees such that any
particular digital venture could get established with the inclusion of several types of advanced
digital skills as well as soft skills all at the same time (Steininger 2019). The other important
factor which gets linked with any kind of digital venture or any kind of digital entrepreneurship

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forms the inclusion of relevant products along with services which would turn helpful for the
customers to relate with.
If the customers feels that any particular digital entrepreneurial venture become
successful in providing various types of relatable service, then that particular digital venture
would be preferred by the customers form the aim of fulfilling their needs and would satisfy
them. This particular factor would additionally contribute towards incrementing the
sustainability of that specific digital entrepreneurial venture which is the most interesting factor
(Ziyae, Sajadi and Mobaraki 2014). Additionally, the other factor of sustainability forms the
reduction of poverty by inclusion of several kinds of methods which would be helpful for
creation of numerous and versatile opportunities of job.
Further, the products along with the services which are provided by any particular
entrepreneurial venture needs to be affordable such that these particular products or services
could be preferred by the customers and procedures of business could easily be understood by
the business partners for the aim of making this particular digital entrepreneurial venture more
sustainable (Sussan and Acs 2017). The other factor of sustainability is that this particular
venture should contribute towards boosting up of the growth of the economy as well. Any
particular venture additionally needs to focus on the environment such that the environment does
not get harmed just because of the packaging which is related with the services or products
which is being provided by any particular type of digital venture.
The most interesting fact is that with the growth of these kinds of entrepreneurial
ventures within the digital platform, the base of the customers also goes up but another essential
criterion which needs to be looked upon is that the products or several kinds of services which

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are provided by any particular digital venture should also follow sustainable packaging
(Veselovsky et al. 2018). On the other hand, an important role is also played by the national
technological development levels such that this venture could contribute towards the
technological development on national levels and at the same time also becomes sustainable
(Youssef, Boubaker and Omri 2018). Additionally, the education or literacy levels should be of
good quality for the sustainability of any type of digital entrepreneurial venture
Response to part 2:
The initiative of a real digital entrepreneurial venture comprises of AirBnb. It was
initially commenced as an idea of making some money by the procedure of renting of spaces
within an apartment and then it got converted into a very popular site for people where they
could share and at the same time could also find some accommodations for themselves as well
(Airbnb.co.in 2020). It basically gained as immense amount of popularity in the form of a
platform which is solely accountable for sharing of accommodation within any part of the world
at any point of time. This particular digital entrepreneurial venture additionally possesses
approximately more than seven millions of home in the entire world such that it becomes very
easy for the people in finding homes wherever they travel.
Additionally, this particular digital venture provides service to their respective customers
24 * 7 and hence it could be said that this website is very flexible and could be utilized by
various people with varied zones of time. It majorly focuses on creation of connection among the
hosts and the travelers for the aim of facilitation of the procedure of renting the rooms without
the needs of owning any rooms itself. This particular digital venture is based upon the
community for listing along with renting several kinds of local homes. The business model

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which has been adopted comprises of value proposition and customer which is exponential in
nature.
The model is based on the mass market and becomes accountable for the connection of
several mass markets in very unique manner. The mass markets comprises of hosts, experience
provides along with the travelers as well. This particular model of business remains predicated
on connecting several by whom several things could be offered. The revenue streams remains
connected towards to the several kinds of experiences along with the booking stays. The services
which are provided by this particular digital venture is that it helps the customers in renting of
local homes in the entire world and the customers do not have to own these houses. The target
market of Airbnb constitutes of those particular people who love travelling and additionally are
focusing on comfortable along with spacious accommodations.
The accommodations which are provided by this particular organizational venture are
both functional and affordable which are mostly preferred by those particular people. Several
dimensions of sustainability which its aims to address comprises of the level of literacy or the
level of education of the users such that they become aware of the existence of this kinds of
digital entrepreneurial ventures such that they could utilize it for their own betterment as and
when required. This could help in assuring the sustainability of this specific digital venture.
The rates of unemployment would addressed by this digital venture along with the
creation of new opportunities of job such that the employment rates could directly increase. The
other dimension of sustainability in the context of this country constitutes of the level of poverty
which should be kept in consideration and the prices of accommodations needs to be focused on
such that this rooms would turn affordable.

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References
Airbnb.co.in. (2020). Holiday Homes & Apartment Rentals - Airbnb. [online] Available at:
https://www.airbnb.co.in/a/?
af=43720035&c=.pi0.pk20073631801_389651775529_c_12026464216&sem_position=&sem_t
arget=kwd-
12026464216&location_of_interest=&location_physical=1007828&ghost=true&gclid=EAIaIQo
bChMI8tvVuN2H6AIVjIaPCh0KfgFfEAAYASAAEgKsmPD_BwE [Accessed 7 Mar. 2020].
Boojihawon, D. K., & Ngoasong, Z. M. (2018). Emerging digital business models in developing
economies: the case of Cameroon. Strategic Change, 27(2), 129-137.
Giones, F., & Brem, A. (2017). Digital technology entrepreneurship: A definition and research
agenda. Technology Innovation Management Review, 7(5).
Hair, N., Wetsch, L. R., Hull, C. E., Perotti, V., & Hung, Y. T. C. (2012). Market orientation in
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Kraus, S., Palmer, C., Kailer, N., Kallinger, F.L. and Spitzer, J., 2019. Digital entrepreneurship.
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Nambisan, S., 2017. Digital entrepreneurship: Toward a digital technology perspective of
entrepreneurship. Entrepreneurship Theory and Practice, 41(6), pp.1029-1055.
Ngoasong, M. Z. (2015). Digital Entrepreneurship in Emerging Economies: The role of ICTs and
local context. oro.open.ac.uk

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Richter, C., Kraus, S., & Syrjä, P. (2015). The shareconomy as a precursor for digital
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Sussan, F. and Acs, Z.J., 2017. The digital entrepreneurial ecosystem. Small Business
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Veselovsky, M.Y., Pogodina, T.V., Ilyukhina, R.V., Sigunova, T.A. and Kuzovleva, N.F., 2018.
Financial and economic mechanisms of promoting innovative activity in the context of the
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Ziyae, B., Sajadi, S.M. and Mobaraki, M.H., 2014. The deployment and internationalization
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