B327 Report: Digital Entrepreneurship and Sustainability Analysis

This report delves into the multifaceted realm of digital entrepreneurship and its convergence with sustainability. It commences by defining digital entrepreneurship, emphasizing its transformative impact on business practices and societal structures, and outlining the shift in entrepreneurial methods, education, and theoretical frameworks. The report explores the significance of digital technologies, particularly the Internet of Things (IoT), in fostering sustainability, especially for small businesses. The report then elaborates on the dimensions of sustainability, considering the interplay of place, permanence, and persons. It examines digital artifacts, their dependence on wider ecosystems, and the role of knowledge management, differentiating between explicit and tacit knowledge. The concept of the shared economy and digital content is discussed, highlighting the challenges and opportunities for entrepreneurs, particularly in the context of mobile app development. Finally, the report proposes a practical application: the creation of mobile apps for small businesses, illustrating how digital entrepreneurship can address the dimensions of place and time, creating new avenues for revenue generation and customer interaction.

Running Head : DIGITAL ENTERPRENEURSHIP AND SUSTAINABILITY

Running Head : DIGITAL ENTERPRENEURSHIP AND SUSTAINABILITY
The Digital Entrepreneurship and Sustainability
The Name of the Student
The Name of the University
Author Note

Running Head : DIGITAL ENTERPRENEURSHIP AND SUSTAINABILITY
The digital entrepreneurship
The Digital entrepreneurship is one such term which elaborates the way entrepreneurship
can change with the business and the society continuing to be transformed by the digital
technology. The digital entrepreneurship also puts a slide on the modifications in the
entrepreneurial practices education and theory. It includes everything which is new and unique
regarding the entrepreneurship in the digital world (Boojihawon and Ngoasong 2018). It includes
innovative ways of finding the customers for the entrepreneur venture, new methods of designing
and offering the products and the services, new methods of generating the revenues and reducing
the expenses negative and new opportunities for collaborating with the platforms and the partner
along with new sources of risk and opportunity and the competitive advantages. Also the digital
entrepreneurship has opened up new ways and new paths for people who think of being and
entrepreneur in future. There are few scopes which are more technical but most of these are
approachable by people who have learnt the basic skills of the digital entrepreneurship.
These fundamental skills consist of finding of new customers, the prototyping of new
business ideas and the improvement of the business ideas founded on that information. The
digital entrepreneurship apart from learning of the practical skills is about the innovative
methods of thinking regarding the entrepreneurship as a concept. This is another way for saying
that it has offered unknown theories of entrepreneurship (Giones and Brem 2017). In terms of
their education it has opened new possibilities in terms of training the coming generation who
have possibilities of being entrepreneurs. The most possible method of learning entrepreneurship
is to do it for practical and reflect on that particular experience. The starting of a new business or
launching of a new product is quite expensive and risky to for the startups. And this digital world

Running Head : DIGITAL ENTERPRENEURSHIP AND SUSTAINABILITY
considerably reduces the barriers for starting something new and also offers a huge range of
ways to achieve success. It is a different world from the case studies, the business plans and
simulations. As far as the exact definition of the digital entrepreneurship is concerned there is
still some debate on it because it is such a target that is moving with the evolution of digital
technology (Hair et al. 2012). The digital entrepreneurship is also about to change with the
passage of time.
The digital system usually on the other hand is a holistic approach taken by the
companies in terms of achieving a better sustainability wise investment of technologies. This
type of individual can easily influence the departments and the processes of a company and the
IT architecture (Hull et al. 2007).. Taken for example, for the small businesses it is quite
affordable to have the application of IoT Technologies to the companies are existing its
networks.The internet of things or the IoT is not standing alone internet but is the way in the
recent architecture which can channel the mission, critical information from one edge of the
operation to another edge. Regarding the sustainability, it can be said that IoT can easily deliver
a significant time and cost savings.
The dimensions of sustainability
The sustainability appear as one guide for the social and the economic policymaking in
the ecological conditions. There have been decades that the sustainable development has been
defined and the concept of the sustainability has been put on a global platform. It is found that
there is a huge need of addressing the sustainability issues. The sustainability could be
understood in a better way in terms of the ‘place’ the ‘Permanence’ and the ‘persons’. The place
has the three dimensions of the space, the human dimension is reflected through the person, the
permanence being the fourth dimension of the time (Nambisan 2017). The debate on the

Running Head : DIGITAL ENTERPRENEURSHIP AND SUSTAINABILITY
sustainability have become influenced a lot through the exiting divisions in the whole
environmental movement. The Ecological modernization is one theory which postulates the
managerial and the technical approaches solving the crisis of the environment. The connections
between the society and the nature can become perceived through different ways and the
knowledge of the differences is significant for understanding the debate of the sustainability.
The Digital artefacts
The development and the usage of computers have initiated a deep change in the nature
of the records along with the record keeping. Due to the predominance of electronic data
processing, the digital data representation is supposed to be processed through the computers
made in the digital way. The digital data is stored in the computer files and different programs
which are installed on the computers can determine what they should do with the data along with
the particular problem domain where the data are employed. A significant feature of the digital
artefact is that they cannot be self-contained. Firstly, e a technical device is required to process a
digital artifact and it depends solely on the other digital artifacts. In order to read the digital data
file, one application system is required for accessing the data file on the storage media. In this
way the digital art effect is properly embedded in the constantly moving ecosystem.
The ecosystem
The digital artifacts along with their features have established and it depends on such a
wider ecosystem. The digital ecosystem includes all of the hardware devices, they determine, the
program files required by the user for processing data. On the other hand, the Information
Systems can become interested in the form of a social technological system where the technical
components and human factors are connected and interact with each other. Also, in the wider

Running Head : DIGITAL ENTERPRENEURSHIP AND SUSTAINABILITY
aspect the digital ecosystem consists of the technological components along with the social
aspects. The people characterize the connection between the digital artifacts along with the social
ecosystem being the facts of creation and the uses of digital artefacts (Richter et al. 2017). The
surrounding core system of people and Organization have the experience related to the use and
the creation of digital artifacts. In order to achieve and insightful view of the significant
principles that govern the behavior of the social ecosystem to the creation and the uses of digital
artifacts.
The knowledge management
Regarding the knowledge management, it is extremely significant to distinguish between
the explicit knowledge and tacit knowledge of which the explicit knowledge is that which is
expressed in a type of record whereas the tacit knowledge exists in the individual brains and
includes the cognitive and the technical elements that are hard to communicate since they are
deeply rooted in the particular context. There are various type of transformation of the
knowledge among people and the transformation between the explicit and tacit knowledge is
controlled by the internalization and externalization that makes the transfer through socialization.
Irrespective of all the transformations, the knowledge should be anchored in the People's brains
making the knowledge tacit.
The concept of shared economy and digital content
The concept of shared economy has originated from the sharing of the digital content that
does not require a particular physical medium but requires the p2p models such as the file
sharing or network that helps the distribution, reformatting of the contain and circulation. The
mobile clouds, the blocks online platforms and other types of social media have also helped the

Running Head : DIGITAL ENTERPRENEURSHIP AND SUSTAINABILITY
users in creating, sharing and distributing the content through online medium. This particular
aspect is relevant in terms of the evolution of the concept of lead user integration. This content
received approval in the 1980 and the modern days it has gained a Momentum due to the
evolution of internet landscape. The digital content sharing also offer a favourable condition and
the digitalization has made it possible in producing innumerous copies of digital data with no
material expenses and loss of quality having minimum effort. Although, there is high cost of
creation, the expenses of the reproduction of the content are substantially lesser due to the fact
that physical abrasion is not the issue and the digital content is far more durable than the physical
goods. Significantly the entrepreneurs are not in the need of accessing the large financial sources
and they do not need to have the exertion of the influence on the gatekeepers while attempting to
approach huge audience with the data (Shapero and Sokol 1982).. Also, the distribution of the
digital content can introduce challenges for the entrepreneurs. Founded on the access to the
capacities, the rules of economy, the price setting do not hold and is expected to stay available
with no expenses. The copyright issues and the data protection can pose extra challenges for the
business owners.
As the real digital entrepreneurship initiative I would pick up the building of mobile apps
for small businesses. Few years ago all the companies tried to have a web page and as of now
there are many companies that want to have their own mobile application. There are large
companies that hire companies which specialize in the building of mobile application but there
are also small startups which are searching for some affordable solutions which have allowed
them to reach the mobile devices of customers without any hassle. This particular idea is about
using application creation tools such as Tu-App Net allowing people to build simple application
in a short time so that the small companies can offer them to their customers easily. The outcome

Running Head : DIGITAL ENTERPRENEURSHIP AND SUSTAINABILITY
will not be an application which is full of functionalities and interactions but it will provide a
solution to the resources and the needs of the small businesses. Small businesses usually have
limited resources and their struggle a lot for building a mobile app as it is investigated that the
small business spend a lot on making the mobile apps. The name of the business will be Trio-
App Builders. The mobile apps are sometimes expensive and sometimes it takes huge time to get
created and these factors can limit the small businesses from achieving their desired success .
The core service will be the development of mobile apps and the target market will be the
emerging businesses that can be the clothing business, online grocery shop, medicine app. Trio
app Builders will create simple and inexpensive apps. Digital entrepreneurship will address the
dimension of place and time. People in the environment being a place where they live and
interact and there are many environment of places where people have space around them. The
place provides a significant part in the sense of belongingness, responsible partly for the current
generation. The app building will help the emergency businesses to make more money through
advertisement, selling, customer interactions possible within low cost and minimum time. Also,
the customer will not have to come to the store to buy what they need and they can easily make
the purchase through online mobile app.

Running Head : DIGITAL ENTERPRENEURSHIP AND SUSTAINABILITY
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