Digital Event Manager (DEM): Comprehensive Business Plan

This document presents a detailed business plan for Digital Event Manager (DEM), a company aiming to provide comprehensive event management services through an online platform. The plan outlines the company's goals, which include offering a wide range of services such as wedding planning, party organization, catering, decoration, photography, and more. The plan covers the company's executive summary, services offered, management team, financial projections, and marketing strategies. DEM targets the residents of Dhaka, leveraging the increasing internet usage and population growth in the city. The business model emphasizes 24/7 service availability, customer satisfaction, and a database of service providers with ratings. The marketing plan focuses on internet advertising and online promotions, with a survey analysis to understand customer preferences. The financial plan includes capital requirements, sales projections, and expense allocations. The manufacturing plan details the operational processes, including call centers, staff training, and partnerships with product companies. The plan also provides references for further research.

Company Name
Digital Event Manager (DEM)
Goal of the company
Providing all types of event management services required at home,
educational institution, office, Government events through internet.

Cover letter:
Dear Mr. Y Chowdhury,
Our proposal to ABC Company is for the development and launch of Digital Event
Manager (DEM), which would serve the urban people with various services
required at different events of homes, educational institution, Government and
Private offices and firms through on easily assemble app. The DEM teach is
committed to the initiation of the project and will adequately staff the
appropriate resources for its successful execution and maintenance.
Our primary goal is to provide requirements for events such as, wedding, parties
(birthday, get together, farewell, anniversary, baby showers,
bachelor/bachelorette party and etc.), seminar, fair, and contest. This
requirements include decorator, caterer (food supply or cook), music system,
singer, photographer, makeup artists, transportation (car rent, delivery), and
game planner and such facilities to every hook and corner of the capital. Our
secondary goal is to develop and advertise our app as a product. Our initial
target is to circulate the app within the university student and graduates which
would curve a path to our final target market consisting the whole city people.
Please review recommendation for the launch of professional and progressive
app. We feel that the benefits would not only help the residential people but also
small and large companies.
We would like to thank you for considering our proposal.
Sincerely,
Mr. X
Chairmen,
DEM

Executive Summary
Our business target is the residential people with a view to provide them with
event services starting from party and wedding decorator, organizer, food
supplier, cook and caterer, makeup artists, photographer, singer and different
types of labor and products starting from party decorations, lighting, cooling
systems, music system, ready food from supplier, posters, placards, printing jobs,
contest arrangements, gaming and transportation facilities.
Our objective is to provide better quality service based on individual financial
ability as well as meeting their desired service. We will create a services database
of the labors and provide them ratings accordingly and have it displayed to the
user. Any competitor in the local market provides services in a defined duration;
say 8am to 10pm. Our plan is to beat the competitor is by providing 24 hours
services 7 days per week. Customer satisfaction is the key.
We will have a localized call center with 24 hours availability and trained
representatives to take care of each customer individually. To make our data
base even richer service representative will be given an option to rate the
customers based on their experience. The customers however will be able to
share their experience with other users by writing small reviews of each service
representative.

Our services
Programs/Events
1. Wedding
2. Anniversary
3. Birthday
4. Get Together/ Farewell
5. Fair
6. Contest
7. Seminar
Services under the Event Criteria
1. Event Decoration Through Decorator Service
2. Caterer Service
3. Music And DJ Service
4. Photography Service
5. Beauty Salon Services
6. Mehendi and Hairstyle
7. Printing/Quizzing Service
8. Gaming Facilities
Event Preparation Services For Home
1. Interior Design
2. Furniture Cover Repair
3. Interior Design Consultancy
4. Home Basic Cleaning
5. Professional Home Cleaning
6. Body Therapy & Wellness
7. Packing Service
8. AC And Generator Service
9. CCTV Camera Equipment
Event Preparation For Educational, Government, and Private Sectors
1. Office/Industrial Cleaning
2. Internet Networking Services
3. AC And Generator Service
4. CCTV Camera Equipment

5. Printing, Contest/Quizzes Preparation Job, Poster and Placard Job
6. Gaming Facilities
Car Rent
1. For Both Inside City and Outside City
2. For Delivery Services
Product available for orders
1. Flowers and DIY decorative items for small functions
2. Furniture equipment
3. Printing Jobs (Posters, Placards, Quizzes and etc.)
4. Food Supply (Rich Food, Fast Food and Continental Cuisine)
Company Background
Often for Dhaka city dwellers, organizing an event and its tasks such as hiring a
decorator, booking a hall, shopping and managing the makeup artists, tasting
food items, looking for a quality photographer, fetching posters, placards, party
supplies can be a hassle. First of all, there is a problem with safety. People don’t
want to let an unknown person walk into their houses. Second issue is the quality
of the service.
No one wants to overpay–or worst case: pay twice– to fix the same thing. We
wanted to solve this problem for Dhaka dwellers by creating a single platform for
hiring service professionals and purchasing event essentials.
DEM service platform of Bangladesh is going to solve day-to-day event organizing
problems. DEM provides one stop solution for different services like decorations,
catering and food supply, photography, game plan, makeup artists, singer and
transportation, AC/generator equipment, with products such as party supplies,
posters, placards, printing jobs, contest arrangements and many more.
All the service providers in DEM’s platform will be highly skilled and their
backgrounds will be verified by DEM’s own quality control team. With an aim to
provide convenience, DEM’s platform will be open 7 days a week and 24 hours a
day.

Management Team
Position Number Qualification
Chief Executive Officer (CEO) or
President
01 MBA
Chief Operating Officer (COO) 01 MBA
Chief Financial Officer (CFO) or
Treasurer
01 MBA
Secretary 01 BBA
Manager (Product and Services) 02 BBA
Assistant Manager 06 BBA
Interior designing Consultant 02 BACHELOR’S/EQUIVALENT
Appliance supplying staff 15 SSC OR EQUIVALENT
Delivery Staff 10 SSC OR EQUIVALENT
Gadget Staff (Singer,
photographer, Specialists)
10 SSC OR EQUIVALENT
Beauty services
10(Female) SSC/EQUIVALENT
05 (Male) SSC/EQUIVALENT
Interior Redesigning service 10 SSC OR EQUIVALENT
Home and Office Cleaning 15 SSC OR EQUIVALENT
Car rent 06 SSC OR EQUIVALENT
Electrical and Networking Service 10 Vocational OR HSC
Call service staff 20 HSC OR EQUIVALENT

Financial Plan
Sales 100.00%
Selling, General & Administrative Expenses 82.68%
Advertising Expenses 1.66%
Profit before Interest and Taxes 1.37%
The above planning process is and will be maintained for a better financial plan
of the business in present and in future.

Capital Required
Amount
Selling, General & Administrative
Expenses
BDT 2, 50,000
Advertising Expenses BDT 50,000
Call center staff BDT 50,000
Transport BDT 1, 50,000
App Development BDT 30,000
A total of BDT 5, 30,000 to BDT 5, 50,000 is required initially. We will take some
investors in this case. The investor’s form is given below:

Marketing Plan
We will encourage and reach to the customers through the following policies:
 Internet Advertising
 Online display Ads
 Giving different offers
We took a survey among the students of EWU and working people outside of the
campus to develop a better marketing plan.
The survey question is given in the last of the report.
We conclude the survey through the following analysis:
Online service users
We found that people of more than 88% of people uses internet services more
often. Hence, we have decided that our market plan should deal with those
people as ours is an internet based business.
Number of online service or products received in last 6 months:

Analyzing our survey we found that people are now using more services than
products from online. However, they are also using online products in a large
scale. This is a positive review for our business plan.
We found that people are now taking online services as they think online based
business group are ensuring the quality and time consuming easy services.
Location Analysis
Dhaka Population Data (Urban Area)
Year Population Growth Rate (%)
2030 28,075,660 2.63%
2025 24,652,864 3.25%
2020 21,005,860 3.56%
2019 20,283,552 3.62%
The population of Dhaka is increasing day by day. As a result, our basic market
location should be the Dhaka city.
Also, the number of online users are increasing and a large number of people are
hugely dependent on the internet for an easy and time consuming service. Our
target, initially, will be these people. We will provide our services to them ensuring
the quality and the least cost.

Manufacturing Plan
The above figure explains our whole manufacturing process.
For providing different services and products we will ensure the following steps
 Well organized call centers and staffs.
 We will provide 2 months training to the service staffs.
 We will make contract paper with different product companies for their
products.
 We will provide extra bonus points to the service men according to their
services.

References
 https://www.sba.gov/business-guide/plan-your-business/write-
yourbusiness-plan
 https://en.wikipedia.org/wiki/Business_plan
 Understanding Business by NICKELS