MBA Dissertation Synopsis: Best Mart 360 Case Study

This MBA dissertation synopsis explores the challenges of digital expansion in the international market, using Best Mart 360 as a case study. The project aims to assess the difficulties faced by businesses expanding their digital presence globally. The synopsis provides a 250-word outline, emphasizing the importance of internationalization in business strategy and the need for strategic planning in digital environments. It references key literature on infrastructure technology, strategy, and online marketing, relevant to e-commerce businesses. The research will investigate strategic techniques and steps for effective internationalization of online operations, building upon existing research while focusing on digital expansion to global markets.

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Family Name/Surname First Name
Student Registration Number
Proposed Proposal Submission Date :
Proposed Dissertation Submission Date :
SUBJECT AREA Please indicate one area only.
PART TIME AND DISTANCE LEARNING
MBA DISSERTATION SYNOPSIS FORM

Accounting & Finance
HRM
Information Systems
Operations Management
Quality Management
Other
Marketing
Economics
International Business
 Strategy Management

PROJECT TITLE (This does not need to be the definitive title but you must indicate clearly the area you intend to research so an
the appropriate supervisor can be allocated).
A study on challenges for digital expansion in the international market: A case study of Best Mart 360
PROJECT SYNOPSIS (Please provide a 250-word outline of your Management Project to help Subject Group Heads allocate an
appropriate supervisor)
Internationalization in business strategy is a term that is highly practiced in contract to the enterprises that
want to increase their reaches as well as investing somehow into the other markets in several nations.
Furthermore, computing is practiced for assessing the competency of software for adapting to regional
differences like languages, and cultural differences without the requirement of engineering or core
programming transformations. An enterprises deal into digital atmosphere considers their own manner for
internationalizing the businesswise as well as, from a technical and marketing perspective that requires
special strategic planning (Graham, Hjorth, and Lehdonvirta, 2017).
The aim of this investigation is to assess the challenges for digital expansion in the international market
with reference to Best Mart 360. There are different recent related literature that proposes a theoretical
structure introducing the techniques and practices about the infrastructure technology, strategy and online
marketing and communication is required for assuring the increases opportunities for success.
The recommended structure is applicable with the majority regarding e-commerce businesses in spite of
their activity sector, their physical location as well as, size. Throughout the business aspect of
internationalization, it is basically the procedures of increasing the involvement regarding the global
operation, implementing the strategy of firm, structure, resources as well as organization to global markets
(Nummela, Saarenketo, and Loane, 2016).
Although, the investigation into the business expansion to foreign environments is highly focused, some
investigations have been conducted regarding digital expansion to the global market. Furthermore, it
reveals the feasible strategic techniques and steps for effective internationalization about the online
operation of the business (Parida, et. al., 2015).
References
Graham, M., Hjorth, I. and Lehdonvirta, V., 2017. Digital labour and development: impacts of global digital
labour platforms and the gig economy on worker livelihoods. Transfer: European Review of Labour and
Research, 23(2), pp.135-162.
Nummela, N., Saarenketo, S. and Loane, S., 2016. The dynamics of failure in international new ventures:
A case study of Finnish and Irish software companies. International Small Business Journal, 34(1), pp.51-
69.
Parida, V., Sjödin, D.R., Lenka, S. and Wincent, J., 2015. Developing global service innovation
capabilities: How global manufacturers address the challenges of market heterogeneity. Research-
Technology Management, 58(5), pp.35-44.