Productivity Gains of Digital and Green Servitization in Automotive

This report investigates the effects of digital and green servitization on productivity within the automotive industry. The study utilizes data from the ORBIS database, analyzing a multi-country sample of 228 companies. The research explores how the integration of digital and green service initiatives impacts firm productivity, emphasizing the importance of a strategic implementation pathway. The findings indicate a positive association between digital and green servitization and higher productivity outcomes, particularly when both strategies are implemented jointly. The report also highlights the significance of prioritizing digital services before implementing green services to maximize productivity gains. The study contributes empirical insights into the dual-servitization strategy and its implications for the automotive sector's performance and sustainability.