Managing Successful Business Project: Digital Technology's Impact

This project examines the impact of digital technology on the growth and innovation of small businesses, using the Black Penny restaurant as a case study. The project begins by establishing the aims and objectives, focusing on understanding digital technology's influence on customer service and experience within the hospitality sector. It then details a project management plan covering time, cost, scope, communication, and risk management. A work breakdown structure and Gantt chart are constructed to outline the project's timeline. The research methodology employs qualitative and quantitative methods, including positivism and deductive approaches, with primary data collected through a survey of Black Penny restaurant employees. Data analysis is conducted using appropriate tools and techniques, including the analysis of employee experience and awareness of digital technology. The project includes a questionnaire to assess employee perspectives on digital technology's impact on the business. The findings are presented, including the survey results, and strategies are suggested for improving the restaurant's performance through the implementation of digital technology.

MANAGING
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
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INTRODUCTION
In the present time every business enterprise requires effective growth and success in the
competitive business environment. In order to compete with rival and sustain in the market for
long time, company develops effective strategies and tactics. In this aspect, digital technology is
one of the source through which firm can increase its existing speed and procedure of the
business. Digital technology is the branch of scientific or engineering knowledge that deals with
the creation and practical use of digital or computerised device, method and systems. In the
digital technology includes several equipments such as laptop, computer, Wi-Fi, internet social
media etc. With help of these all technological equipment and source, any business entity can
enhance the experience of customer and deliver quick and fast services in the market. The
present report provides the depth knowledge and understanding about the digital technology and
its impact upon the growth and innovation within small business enterprise with respect of Black
Penny restaurant. Thus, in order to accomplish this subject objective, researcher have used
several methods and techniques of research methodologies and conduct survey for data
collection.
TASK 1
P 1 Construct project aim and objectives for the chosen scenario
In the competitive business environment, it is very important for every company to
design such effective strategy through which it can compete with rivals. In this aspect,
implementation of digital technology can assist to company in improving the existing procedure
and performance of company. With help of digital technology, firm can easily store and transfer
importance information related to business activities and functions. In the current research
project, the major aim of researcher is to analyse the impact of digital technology on the growth
and innovation within small business enterprise. Researcher actually desires to acknowledge the
impact of digital technology on the customer services and experiences in the hospitality sector.
Thus, for attain this objective, scholar have applied qualitative research technique along with
primary data collection.
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Aim of research
To explore the understanding about to impact of digital technology in bringing innovation and
growth of small business enterprise: A case study of Black Penny restaurant
Objective of research
To understand the terminology of digital technology
To determine the significance of digital technology in improving customer services and
experience
To examine the impact of digital technology in brining innovation and growth within Hospitality
sector
Research question
 What do you understand by the terminology of digital technology
 What are significance and role of digital technology in improving customer services and
experiences
 What is the influence of digital technology in bringing the innovation and growth within
the hospitality sector
P2 Design the project management plan that covers aspects of cost, scope, time, quality,
communication etc
The major objective of project management plan is to deliver right suggestion to the
project manager of Black Penny restaurant so as effective strategy can formulate in order to
manage different types of projects. With assistance of project plan, manager can effectively
analyse requirement of various resource and analyse effective source for meet the requirement of
project. In order to develop the project management plan, manager needs to emphasis the various
aspect which are as follows-
 Time- In order to conduct research and obtain appropriate outcome, time is essential
element which influence the project management plan (Fotis, John, Buhalis and Rossides,
2012). Thus, it is essential for manager to set small target and establish time of
completion of the activity. In the current research, scholar have very limited time period
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due to which it is very complex to carry out all activities of research within small period.
Considering the time factor is essential as it may have great effect on the quality of
research (Hvass, Kristian and Munar, 2012). Thus, in order to minimise the impact of
short period. Gantt chart and work break down structure have adopted by researcher as
this allow them to divide or categorise their work on the basis of priorities. These
methods can aid to researcher in saving their time as well as accomplish the entire task in
the systematic manner.
 Cost- Cost is another significant resource that help to researcher in accomplishing their
research. In the absence of sufficient cost, researcher can not accomplish the whole
investigation and associated activities (Hays, Stephanie, Page and Buhalis, 2013). As
researcher have to bear various cost as well as expenses on executing various activities
such as transportation, stationary, collection of information, internet etc. Thus, due to
lack of financial resource, researcher may face difficulties.
 Scope of the study- The present research study facilitates researcher in order to acquiring
knowledge about the impact of digital technology on the business growth and innovation
in the hospitality sector (Hjalager and Anne-Mette, 2010). With help of this investigation,
scholar can obtain the several platforms and equipments in the terminology of digital
technology. By use of this study researcher can identify the criteria through which it can
make business more effective, fastest and easy. Furthermore, this study also facilitates to
restaurant manager in getting knowledge about utilisation of various sources of digital
technology.
 Communication- In the current research study, researcher conducted survey for collect
primary information about the digital technology and its impact on the growth and
innovation within the Small business enterprise (Hudson, Simon, and Thal, 2013). Thus,
for conduct the survey, scholar have been prepared a systematic questionnaire along with
questions of digital technology and its impact on the growth and success of organisation.
Researcher have taken the personal email address of 25 employees in the Black Penny
restaurant and send all of them. This is the best strategy to conduct researcher without
any biasness so as respondents can freely answer the questions.
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 Risk- In the current research study, the major risk is associated related to plagiarism. As
in the research study, secondary information has been included so it is major threat
related to plagiarism. On the other hand other risk is associated with the reliability and
accuracy of the information.
P3 Construct work breakdown structure and Gantt chart to provide time frame and stage for
accomplish the research study
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TASK 2
P4 Implementation of qualitative and quantitative research methods appropriate for meeting
objective
In the entire research study, research methodology is one of the part that help in addressing the
solution of research problem. In the absence of research methodology, researcher can not able to
find out the best alternative option and solution for research problem. Research methodologies
consisted with several methods and techniques such as research approach, research philosophies,
research design, data collection, data analysis, sampling etc (Zumitzavan and Michie, 2015).
With help of all these techniques, researcher can find out the best alternative solution. In the
present study, the major aim of researcher is to analyse the impact of digital technology on the
growth and performance of small business enterprise with respect of Black Penny restaurant.
Thus, for attain this objective, researcher have implemented following methods and techniques- Research philosophies- Research philosophy is that method that aid to scholar in
analysing and assessing information for address the solution. There are major two kinds
of research philosophies that is interpritivism and possitivism. In the present study, for
analyse the impact of digital technology on the growth and innovation within small
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business enterprise, researcher have applied positivism research philosophies (Smith and
Lewis, 2011). With help of this technique, researcher can effective understand the issue
of problem and find out effective solution. Research approach- Research approach is that aspect that aid in conducting research in
the right manner (Soni and Kodali, 2012). There are major two kinds of research
approach that are inductive and deductive. In the current research study, researcher have
applied deductive research approach for analyse the study and find out appropriate
solution. Research techniques- This is that method which allows to scholar in obtain the effective
solution by collecting, analysing, assessing, interpreting information about subject. There
are major two research techniques that is qualitative and quantitative (Saunders and
Bezzina, 2015). The present report designed with help of qualitative research technique
under which information can represent with help of graphs, charts and tables etc. Data collection- Data collection is a procedure under which researcher can collect the
information by help of primary and secondary sources. If researcher collects the
information from books, journals, online blogs, articles etc then it is known as secondary
data collection (Aaker, 2011). On the other if researcher collects information from
survey, interview, observation, case study then it can be said that it is primary data
collection. In the current research study, researcher have used primary data collection
under which information have gathered with help of survey method. In this aspect,
scholar have developed systematic questionnaire and sent to 20 employees of Black
Penny restaurant.
 Sampling- Sampling is another significant tool that help in divide the entire population
in the small part and that part known as sample (Edward, 2000). In the current study, 20
employees has taken as sample size by researcher through which information about
impact of digital technology has been effectively gathered.
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TASK 3
P5 Analysis of the information using appropriate tools and technique for the research project
In the present study, for conduct the survey scholar have been prepared a systematic
questionnaire along with questions of digital technology and its impact on the growth and
success of organisation.
1 From how long you are working in the Black Penny restaurant?
 From last 6 months
 From 1 year
 From 2 to 4 year
 From 4 year
2 Are you aware about the terminology of digital technology and its various platforms ?
 Yes
 No
3 Is Black Penny restaurant have its own web page on the internet ?
 Yes
 No
4 Are you agree with the statement that Black penny restaurant takes the order of food from its
own website on the internet ?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
5 Is you business uses some software and application in its business operation and functions ?
Yes
 No
6 Is Black penny restaurant business performance improve by implementation of digital
technology ?
 Strongly agree
 Agree
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 Disagree
 Strongly disagree
7 Which major issue faced by your business at the time of implementation of digital
technology?
 Related to training and developments
 Insufficient cost
 Update related issue
 lack of knowledge
8 Do you agree by the statement that you business have able tio save its time by implementing
digital technology?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
9 Do you agree that digital technology help to black penny restaurant in bringing innovation
and growth?
 Strongly agree
 Agree
 Disagree
 Strongly disagree
10 Suggest the strategy through which Black penny restaurant can more improve its
performance by implement digital technology ?
Theme 1: Employees are working in the Black Penny restaurant
From how long you are working in the Black Penny restaurant? Frequency
From last 6 months 2
From 1 year 6
From 2 to 4 year 10
From 4 year 2
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