Digital Technology and HRM: A Report on Incite Marketing Planning

This report examines the impact of digital technology on Human Resource Management (HRM) practices, using Incite Marketing Planning Limited as a case study. The research focuses on the implementation and effects of digital tools, particularly mobile applications, on business operations, training, and employee performance. The study investigates the awareness of mobile applications among customers, the impact of digital technology on HRM activities, and the specific departments within the company that benefit most from these technologies. The findings indicate that digital technology plays a crucial role in enhancing HRM activities and achieving business objectives. The report recommends that Incite Marketing Planning Limited should focus on improving its online services and maintaining regular interactions with clients through online channels. Data analysis utilizes thematic analysis to explore the impact of digital technology on HRM, employee training, performance measurement and the requirement of mobile application in different departments of company.

Research
Project

Title of Project
“The implications of digital technology on
Incite Marketing Planning Limited for
enhancing HRM activities by way of
training and development”.

Research Objectives
 To implicate the digital technology for enhancing HRM activities of an
organisation by way of training and development.
 To investigate the influence of Mobile application on business
organisation and profitability of Incite Marketing Planning Limited.
 To ascertain the requirement for implementing mobile application in
improving businesses operations.
 To evaluate the effect of recommended mobile application on the
business growth and development.

Research Questions
 What are the importance of digital technology for enhancing HRM
activities of an organisation by way of training and development?
 What are the influence of Mobile application on business organisation and
profitability of Incite Marketing Planning Limited ?
 What the requirement for implementing mobile application in improving
businesses operations ?
 Which are the new technologies that effects growth and development of
business leading Incite Marketing Planning Limited to success?

Data Analysis
The data analysis will be completed with the application of thematic
analysis. In this research project, different number of themes will be
prepared which assist in conducting research activities in an
effective and systematic manner

Theme 1: Awareness about the concept of Mobile application among
customers
Are you aware about the
concept of Mobile
application?
Frequency
Yes 20
No 10
Yes No
0
5
10
15
20
20
10
Frequency

Theme 2: Theme 4: Requirement of mobile application in different
departments of company
In which department, Mobile
application is more supporting for
Incite Marketing Planning Limited?
Frequency
Information Technology Division 5
Operational department 5
Marketing and Sales Division 5
Human Resource Department 15
0
10 5 5 5
15
Frequency

Theme 3: Effect of digital technology for enhancing HRM activities
What are the effect of digital
technology for enhancing
HRM activities of an
organisation by way of
training and development?
Frequency
Employee training 15
Performance measurement 15
Employee training Performance measurement
0
5
10
15
15 15
Frequency

Conclusion
The entire research project summarised that digital technology has
large scope in the business organisation. Digitalisation not only
assist their actual activities, marketing, branding, operational and
functioning division but also help in accomplishing business
objectives significantly.

Recommendation
Incite Marketing Planning Limited must also focuses
toward enhancing the standard of its own online
services by keep a daily basis interaction with clients
who are availing online services. For this
administration of an organisation can contact to the
client about their services is done using internet.