Report: Digital Technology Impact on Incite Marketing HRM Activities

This report delves into the implications of digital technology on Incite Marketing Planning Limited, specifically exploring its impact on HRM activities, training, and development. The research investigates the effectiveness of mobile applications in enhancing business operations and profitability. It covers the background of the research, significance of the study, research objectives, and questions. The report includes a literature review on the effects of digital technology on HRM and mobile applications on business profitability. The methodology section outlines the research approach, data sampling, and ethical considerations. The findings, outcomes, and recommendations for alternative research methodologies are presented, alongside a conclusion and references. The research aims to identify the influence of digitalization on business activities, including marketing and operations, and to assess the role of mobile technology in achieving better results for Incite Marketing Planning Limited.

Research Project

Table of Contents
TITLE: ............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
Overview of the Research......................................................................................................1
Background of the research....................................................................................................1
Significance of the study........................................................................................................2
Rational of research ...............................................................................................................2
Research Aim.........................................................................................................................3
Research Objectives...............................................................................................................3
Research Questions................................................................................................................3
Time Scale:.............................................................................................................................4
CHAPTER 2 LITERATURE REVIEW .........................................................................................6
Effect of digital technology for enhancing HRM activities of an organisation by way of
training and development.......................................................................................................6
Influence of Mobile application on business organisation and their profitability..................6
Need of best Mobile application in performing various business related operations.............7
Effect of recommended digital technology on the business growth and development.........8
CHAPTER 3: RESEARCH METHODOLOGY ..........................................................................10
Research Philosophy............................................................................................................10
Research Approach...............................................................................................................10
Evaluation of qualitative and quantitative method ..............................................................10
Primary and secondary data..................................................................................................11
Data Sampling......................................................................................................................11
Questionnaire: ......................................................................................................................11
Research Design...................................................................................................................13
Ethical Consideration...........................................................................................................13
CHAPTER 4: DATA ANALYSIS ...............................................................................................15
CHAPTER 5: RESEARCH OUTCOMES....................................................................................24
CHAPTER 6: REFLECTION & RECOMMENDATION FOR ALTERNATIVE RESEARCH
METHODOLOGY........................................................................................................................25

RECOMMENDATION: ......................................................................................................25
REFLACTION ....................................................................................................................26
CHAPTER 7: CONCLUSION ....................................................................................................27
REFERENCES..............................................................................................................................28
APPENDIX ...................................................................................................................................30

TITLE:
The implications of digital technology on Incite Marketing Planning Limited for
enhancing HRM activities by way of training and development.
CHAPTER 1: INTRODUCTION
Overview of the Research
Digital technology is more effective and useful tool for increasing human resource
management activities. It is the role of HR manager is to arrange training programs to their
employees. By attending training class, workers of the company is able to easily deals with
business clients. Digital technology refer as the branch of engineering or scientific knowledge
that deals with the practical use of computerized or digital methods, systems, devices etc. In
includes entire kind of electronic applications and equipments that use data in parallel form of
numeric code (Digital strategy and capabilities to win in a digitized world, 2017). The explosion
of digital technology is developing, adopting and mutating speedily that firm can access the
progress and growth in essential manner (Sharon and Dori, 2015). In this report selected digital
technology is mobile application. It is a type of application software planned to run on a mobile
device including tablet computer or smartphone. This report is based on Incite Marketing
Planning Limited that decide to implement mobile technology in their business operations. It
help them to improve their profitability by providing entire information to the customers. This
information mainly related to marketing planning, brand planning etc. It is of utmost essential for
an organisation to adopt these technology so as to increase their core competencies and
capabilities. In particular information technology manager of business is thinking of adopting
mobile application that will enable different software to attract with their consumers.
Background of the research
Incite Marketing Planning Limited is a chosen small business for this research project.
Its operates their business as a strategic research consultancy. Company specialises in offering of
different services such as brand consulting, marketing planning, market landscaping, innovation
strategic customer journey, segmentation and brand planning to the B2B. The firm serves clients
in technology, FMCG, pharmaceutical industries and financial services. Company was
established in 2000 and located in London, UK. In order to attract large number of customers in
single time Incite Marketing Planning Limited decide to implement mobile technology in their
business activities (Smith, Gonin and Besharov, 2013). It is one of the best and useful tool for the
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organisation to maintain strong relationship with their clients and achieve better outcomes within
preset time duration. With the use of digitalisation company is get advantage by decreasing it
time and cost on its different business activities such as operational, production, marketing etc.
Further it will also to support company to organise extensive study for gathering view points of
its clients and therefore revolutionising its services as per their demand and requirement.
However adopting mobile application in organisation is not easy for them because during
implementation of such technology they face large resistance from the employees (Stoshikj,
Kryvinska and Strauss, 2014). Therefore, to successfully develop digital technology in its
different activities like operation, marketing, production etc. it is needed for the administrator of
Incite Marketing Planning Limited to motivate and promote their workforces to adopt the new
technology by enhancing profitability and productivity of firm. Digital technology is valuable
and useful technique for the company to improve their human resource activities by way of
providing training and development program to their workforce. It will essential and significant
for the organisation to achieve their long term goals and objectives within preset time duration.
Significance of the study
Research is important and essential way for the every organisation to identify market
trends and customer perception about their services. This research is based on impact of digital
technology on enhancing business growth and profitability. Goal of the company is to expand
their business operations and activities at different place. So in this they need to implement
mobile application which beneficial for them to aware their target audiences in single time. Basic
motive and purpose of the research is to identifying the influence of digitalisation on business
activities including marketing, operational and so on (Leach, 2014). Incite Marketing Planning
Limited is concern of developing digital technology in its operations which help them to achieve
better results. The main reason of organising research project is to identifying the importance of
mobile technology in various activities of company.
Rational of research
Main reason behind selecting this topic is to implicate the impact of digital technology
for enhancing human resource activities by way of training and development within Incite
Marketing Planning Limited. It is more essential and effective topic that help a researcher to
enhance their literature review skill, data analysis and interpretation skill. It is another essential
part of the research which define main purpose of conducting research. This report is based on
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influence of mobile application on business profitability and growth. Therefore, main reason of
the company for conducting this research is to identifying the relationship between mobile
technology and growth and profitability of company.
Research Aim
This is introduce as one of the main part of research project that is fundamental for an
investigator to apply while developing structured and authentic study. The main aim of this
research project is “The implications of digital technology on Incite Marketing Planning Limited
for enhancing HRM activities by way of training and development.
Research Objectives
Objectives of research is a concise, declarative and clear statement, which gives accurate
way to investigate the variables. It is based on two variables, one of dependent and second one is
independent (Marston and et. al., 2011). The research objective is closely associated with the aim
of project. In this mobile application is the independent variables and company growth and
profitability is a dependent variables. For example: profitability and growth of the firm is based
on mobile technology. There are some objectives of research which are frame with the help of
research aim.
 To implicate the digital technology for enhancing HRM activities of an organisation by
way of training and development.
 To investigate the influence of Mobile application on business organisation and
profitability of Incite Marketing Planning Limited.
 To ascertain the requirement for implementing mobile application in improving
businesses operations.
 To evaluate the effect of recommended mobile application on the business growth and
development.
Research Questions
It is another part of research which is based on research objectives. It is an soluble
inquiry into a particular issue or concern. In addition, it is an organized and inquisitive statement
of the specific topic. A research question is refer as a fundamental and essential core of a study,
research project or review of literature. Following are some research questions:
 What are the importance of digital technology for enhancing HRM activities of an
organisation by way of training and development?
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 What are the influence of Mobile application on business organisation and profitability of
Incite Marketing Planning Limited ?
 What the requirement for implementing mobile application in improving businesses
operations ?
 Which are the new technologies that effects growth and development of business leading
Incite Marketing Planning Limited to success?
Time Scale:
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CHAPTER 2 LITERATURE REVIEW
Literature review is refer as an in-depth and critical analysis of previous research project.
It is a synopsis and summary of a specific field of study. It can be considered as the basic part
but needed for daily basis within the organisation. In simple word, literature review is a critical
evaluation of research project that has been completed in a particular area or on a specific subject
(Porwal and Hewage, 2013). There are certain functions of a literature review are to
acknowledge the work of others, give the context for research, identify an appropriate research
questions, inform and modify their own research. In this discussion, authentic research and
scholars will be examined in the previous to frame accurate outcomes and research in more
essential style. For this motive, they will analysis main research articles, books, journals and
research plans which has been sized that required to analysis through the assist of secondary
information.
Implementing digital technology in regards for enhancing HRM activities of an organisation by
way of training and development
According to the Ryan and Campbell, (2012), mobile application is an essential part of
the digital technology that highly effects for enhancing HRM activities. This activities mainly
related with training and development program which is provided by the company to its workers
who has lack of knowledge about such technology. There are different impacts of digital
technology which are determined as below:
Employee training: Employee training is costly process of human resource management
but it is required by each and every company to enhance employees capabilities and skills on the
job.
Performance measurement: HR of the company is keen on analysing the employees
performance as their positive and actual performance is equivalent to entire success of
organisation. Likewise collective data on employees performance will be supportive in creating
future operations of business (Sharon and Dori,2015). Beside this, HR can now follow software
planned to evaluate such type of performance with ability of analysing how they they can be
enhanced.
Influence of Mobile application on business organisation and their profitability.
According to the Oza, (2018), a mobile application is refer as a software application
developed mainly for use on wireless computing, small devices namely tablets and smartphones,
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rather than laptop or desktop computers. In addition, it is a computer program planned to run on
a mobile device. There are different types of innovation and growth that can be applied through
the help of various model that assist in decreasing the costs. There are different area which help
in leading profitability and growth of company through mobile application. Some are determined
as under:
Easy communication: They has been said that with the help of mobile application,
interaction and communication will be faster and easier between company and their clients. For
this, company has been aided in accurate level of communication with actual client which has
supported in marketing and conveying message within an organisation (Smith, Gonin and
Besharov, 2013).
Quick feedback: Each and every mobile application should have a fast feedback feature.
It could be in the form of either a link or a button that further opens either a blank email or plan
message template. It will make it simple and easy for its potential clients to sent their response or
feedback. Thus it is essential for the company to identify customer response towards their
products and services. Therefore, it is essential for the company to increase their profitability
level within predetermined time duration.
Need of best Mobile application in performing various business related operations.
According to the Martinez, (2018), in each and every organisation, expectation of clients
are growing in both indirect and direct manner in respect of convenience, accuracy, productivity
and speed along with products and services of company. As per the studies, mobile application
has become as need of businesses for leading towards maximum productivity and effectiveness.
There are large number of best mobile applications which help the company in performing its
business activities and operations some are determined as under:
NetSuite OneWorld: It gives small and large companies with an entirely scalable RPR
(enterprise resource planning) system. They has been determined that with the mobile
application business entity is capable to manage purchase orders, expense reports, security
records and dashboards. This could be a one-stop shop for the company in order to managing
their business when they away from a laptop or desktop (Stoshikj Kryvinska and Strauss,2014).
It is essential for the company to manage their daily routing activities and functions in a proper
manner.
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HubSpot: It is refer as a one of the best and essential marketing automation techniques
on the marketplace. As per the point of view of Martinez, (2018) HubSpot gives users with
robust android and iOS applications that allow Incite Marketing Planning Limited to manage
contracts between their service, sales and marketing teams. Business entity is capable to manage
guidelines as they turn through the funnel, convey with departments on other teams members.
Thus, it is essential and important for the business organisation to enhance their operations
effectively.
Both are essential and highly required by the company in order to improve their
operations and activities within predetermined time duration, there are some importance of above
give tools which are explained as under:
Effective communication: Mobile applications essential for the company to easily
convey all information about their services, products and process to the clients (Leach, 2014). It
is fundamental way of collecting feedback from the customers about the service quality,
environment and many other aspects related to business.
Safety and security management: According to the Thomas, (2011), they has been
determined through the use of Mobile application, business entity can handle various safe
protection system for company as well as employed workforce reassuring the safety on the basic
ground. Digital technological security framework, it is refer as a traditional method that enable
for the possibility of disturbance in functioning and more safeguarding.
Effect of recommended digital technology on the business growth and development.
According to the Padia, (2015), mobile application is one of the main and effective part
for the development and growth of company at marketplace. Mobile business application are
progressively becoming a need for every organisation. It is essential and important for the
company an enhancing customers internation with the service, products and other deliverables.
There are different ways suggested for the company to enhance their growth and development by
applying mobile application. Some are determined as under:
Expand customer base: They has been concluded that with the help of mobile
application company could attract large number of customers (Porwal and Hewage, 2013).
Business could provide accurate and relevant information about their services and products to the
Business to business. So it is more effective and essential for the development and success of
company at large level.
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Boost traffic and brand awareness: It is refer as a company's logo and brand name that
will be shown entire time on clients' mobile devices thanks to a business application. A great
applications take better image in the customer's mind which is good for the success and
development of company within an organisation (Marston and et. al., 2011). For example:
through a best mobile application business entity really boost traffic to their websites as well as
social page also. Approx 61% users take a great opinion and impression of a company' brand just
because of their satisfactory or competent experience with the mobile application. A mobile
application makes peers and customers of organisation to share brand name of company through
spreading and prescribing information about the app.
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