Digital Image Creation and Development for Hotel Marketing using GIMP

Desklib provides past papers and solved assignments. This project explores digital image manipulation using GIMP for hotel branding.

DIGITAL IMAGE CREATION AND
DEVELOPMENT
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Table of Contents
Table of Figures....................................................................................................................................4
Introduction..........................................................................................................................................6
LO1.......................................................................................................................................................7
AC 1.1..............................................................................................................................................7
# What is Digital Image ?.............................................................................................................7
# Importance of Digital Image.....................................................................................................7
# Primary Source of Digital Image...............................................................................................7
# Digital Camera..........................................................................................................................7
A.C 1.2.............................................................................................................................................9
Digital Cameras............................................................................................................................9
Scanner.........................................................................................................................................9
Phone Camera.............................................................................................................................10
Internet........................................................................................................................................10
LO2.....................................................................................................................................................11
A.C 2.1...........................................................................................................................................11
Raster..........................................................................................................................................11
Vector.........................................................................................................................................11
File Formats:...................................................................................................................................13
TIFF (.tiff,.tif) :...........................................................................................................................13
Bitmap(.bmp) :..........................................................................................................................13
JPEG (.jpeg, .jpg) :.....................................................................................................................13
GIF (.gif) :..................................................................................................................................13
PNG (.png):................................................................................................................................13
RAW Image Files (.raw, .sr2, .cr2, .orf , .nef ) :.......................................................................14
A.C 2.2...........................................................................................................................................15
DATA MANAGEMENT TECHNIQUES:................................................................................15
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File Organization:.......................................................................................................................15
Virtual Storage...........................................................................................................................15
Data Encryption..........................................................................................................................15
Data Sharing...............................................................................................................................15
Cloud Storage.............................................................................................................................16
LO3.....................................................................................................................................................17
AC 3.1............................................................................................................................................17
1. Hue Saturation........................................................................................................................17
2. Colour balance........................................................................................................................17
3. Brightness and Contrast Balance............................................................................................18
4. Filters......................................................................................................................................19
5. Cropping.................................................................................................................................19
6. Resizing/scaling......................................................................................................................20
7. Colour Enhancement..............................................................................................................20
8. Posturize.................................................................................................................................21
AC 3.2............................................................................................................................................22
LO4.....................................................................................................................................................24
AC 4.1............................................................................................................................................24
Design Constraints.....................................................................................................................24
Originality..................................................................................................................................25
AC 4.2............................................................................................................................................26
Comparison................................................................................................................................26
Conclusion..........................................................................................................................................27
References..........................................................................................................................................28
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Table of Figures
Figure 1: camera functionalities...........................................................................................................7
Figure 2: Digital Camera......................................................................................................................7
Figure 3: Scanner..................................................................................................................................8
Figure 4: Phone Camera.......................................................................................................................8
Figure 5: Internet..................................................................................................................................8
Figure 6:Before Hue Saturation.........................................................................................................14
Figure 7:After Hue Saturation............................................................................................................14
Figure 8:Before colour balance..........................................................................................................15
Figure 9: After colour balance............................................................................................................15
Figure 10:Before Brightness..............................................................................................................15
Figure 11:After Brightness.................................................................................................................16
Figure 12:Before Contrast balance.....................................................................................................16
Figure 13:After Contrast Balance.......................................................................................................16
Figure 14:Before Filters.....................................................................................................................17
Figure 15:After Filters........................................................................................................................17
Figure 16:Before Cropping................................................................................................................17
Figure 17:After Cropping...................................................................................................................17
Figure 18: Before cropping of reception............................................................................................18
Figure 19:After cropping of reception................................................................................................18
Figure 20: Before Scaling...................................................................................................................18
Figure 21:After Scaling......................................................................................................................18
Figure 22:Before Colour Enhancement..............................................................................................19
Figure 23:After Colour Enhancement................................................................................................19
Figure 24: Before Posturize................................................................................................................19
Figure 25: After Posturize..................................................................................................................20
Figure 26: Output of brightness balance............................................................................................20
Figure 27: Output of Filter.................................................................................................................20
Figure 28: Output of colour balance...................................................................................................20
Figure 29: output of channel mixer....................................................................................................21
Figure 30: output of resizing..............................................................................................................21
Figure 31: Output of Posturize...........................................................................................................21
Figure 32: Output of Cropping...........................................................................................................22
Figure 33: Output of sharpness..........................................................................................................22
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Introduction
In this report image of the hotel is being collected from various sources of image collection such as
primary and secondary sources and after processing the image according to requirements, logo of
the hotel is being designed to match hotel requirement and which looks more attractive
After designing and creation of the logo, logo will be inserted into images of the hotel using
GIMP(GNU Image Manipulation Program) and after that images will be saved in three formats
according to the requirements like .tiff file for making banners because they are very high quality
image and the details are more clearer in that file format, second format will be .jpg file which will
be used for website design and last file format will be .png which will be used for making brochures
of the hotel due to small size of .png files they are more feasible for making brochures
GIMP is an open source cross platform photo editor which will be used in this report to manipulate
images with the different operations such as hue saturation, copping, adjusting the image,
enhancement of an image, resizing and scaling of an image , and many more. Steps to peform such
operations will be explained and the images before that operation and after that operation will be
inserted in this report and output of the various operations will be displayed
The benefits of using such case study will be explained and how it is different from other
organization will be showed and the advantages of using such manipulation will be explained.
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LO1
AC 1.1
# What is Digital Image ?
Digital Images are constructed by picture elements called pixels. Pixels are arranged in a
rectangular array. The array is of two dimensions row and column
in which row considered as the length of the image and the column considered as the height of the
image (Blaber, et al, 2015).
The coordinates are flipped in case of digital image compared with the standard mathematical
convention. Defining the pixels only defined rectangular shape of MXN matrix of the image, so we
need intensity to really defined digital image. Intensity values are defined in bits in digital image.
Bit can have two values either 1 or 0. In RGB (Red Green Blue) 8 bit intensity range is used and
B&W images have only single 8 bit intensity range.
# Importance of Digital Image
Advantages of the digital image over the traditional image are that it can easily be converted into
another form to use it in electronic devices such as printer, web pages. By using software like
Photoshop, gimp intensity and the brightness of an image can also be change according to the user
(Azoug & Bouguezel, 2016).
# Primary Source of Digital Image
Primary source is taken by an object which is directly in contact with the image. For example,
Digital camera, webcam etc.Secondary source of Digital image will not be the primary source and it
can be collected through newspaper, webpages, magazines etc. (Guerrieri, et al, 2018).
# Sources used In this assignment both primary as well as secondary sources will be used, photos
of the digital camera and photos from google images, newspaper and magazines will be used
(Richards, J.A. and Richards, J.A., 1999).
# Digital Camera
It will play an important role for taking digital images of the desired hotel. Photos were clicked
from the digital camera and photos will be in landscape as well as portrait mode. The photos will be
of front as well as the back of hotel and then the manipulation of the photos will be done according
to the light and the brightness and the best suitable photos will be used.
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Figure 1: camera functionalities
A.C 1.2
# Sources of images
Digital Cameras
In today’s era every company come up with a best camera in the industry, but in general better the
mega pixels and the size of the sensor in the camera better will be the image quality of an object .
Every camera has multiple resolution option such as 640X480, 720X1080 or in latest camera they
have 2340X1920 pixels. The option for capture image will be varying from aspect ratio to pixel size
.Quality of image will also matters according to size of the sensors because large sensors camera
have more opening for light and it will help in low photography as well (Hsieh, et al, 2016).
Digital cameras used various formats to save images such as .JPG, .JPEG, RAW or some cameras
also offers .TOFF format to store the image. RAW images are unprocessed image which will have
the minimum loss of detail capture by cameras and due to this RAW images will not be given to
printing before processed. In JPG format camera automatically does its processing and details are
lost.
Figure 2: Digital Camera
(Source: Vectors, Vectors and Image, 2019)
Scanner
Resolution of the image will be chosen by the user that at how much resolution he wants to scan the
image and display it on the screen (Lee, et al, 2016).
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For example: A user scanning a A0 page at 100% of the original page and at high resolution will
might cause the crash of the computer because it take so much RAM (Random Access Memory) .
Figure 3: Scanner
(Source: Vectors, Vectors and Image, 2019)
Phone Camera
Phone Camera is also used as a source for getting the digital images of an object. They have a
similar feature like digital camera but the size of the sensors are lower than the digital camera but
some phone companies are improving it day by day and some phones have feature to capture the
RAW images which can help lossless details of an object and afterwards user can convert , edit it to
printable form.
Figure 4: Phone Camera
Internet
Internet is a great source for getting the images of an object, by searching internet one can find lots
of images with different resolution and file formats and it can make very easy for the person to use
it according to the demand.
Figure 5: Internet
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LO2
A.C 2.1
Types of Images: -
There are two types of images which we use generally in our editing:
1. Raster
2. Vector
Raster
 This is also called as bitmaps, which depicts of each and every pixel. Each pixel colour
contributes to form an image.
 Raster images are used in rendering complex pictures, they are used to create multi coloured
visuals which includes soft colour gradient.
 Primary source create raster images which will be used again to edit the photograph and online
media also contains the raster image because loss of details in raster image is very less.
 Raster images can’t be scaled up, if it do so then the quality of the photo is being compromised,
300 ppi is standard if we were printing 8.5” X 11” background banner.
 Since the Raster images can’t be scaled up they can be scaled down till 72 ppi (pixel per inch)
or up to 96ppi depending upon requirements.
 They carry more detail of the object and good for editing (Iizuka, et al, 2016).
 They are good for “Painting”.
Vector
 Vector images are made with the paths which were made by using mathematical formula which
tells the path and shape of image and coloured border.
 Due to the mathematical formula tells the image renders images appearance will be retain
without the size.
 No Problem of scaling it can scaled up to infinity.
 Images edited and created in programs like CorelDraw, Ink space and Illustrator.
 These images are best for designs which use solid as well as simple colours.
 In vector images each shape have its own colour.
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 Wireframes are comprised of line arts which were filled with colours.
 These images are very precise due to the paths but carry less detail then raster images.
 These images are good for “Drawing”.
File Formats:
TIFF (.tiff,.tif) :
 Tagged Image File Format acronym for TIFF, they are images which are lossless means the
details of an object is not loss in this file format.
 The quality of the image is very high.
 These types of images will save the transparencies.
Bitmap(.bmp) :
 This file format is proprietary format because it is developed by Microsoft , and license version
should be required for using this software for saving images in .bmp file format.
 Instead of using .bmp we can use .tiff format because it is open source and anyone can use it
without paying any cost.
 They are best for high quality images.
JPEG (.jpeg, .jpg) :
 JPEG full form is Joint Photographic Experts Group which is one of the loss format it means
that details of an object is loss when it will be converted to the editable or printable format.
 JPEG files are very popular and it is widely used over the internet and the web developments.
 These file formats are used by Non-professional printing, widely used in email and PowerPoint
(He, et al, 2018).
GIF (.gif) :
 Gif is an acronym for Graphical Interchange Format which were used in animations and the
apps which contains graphics.
 They are limited to 256 colours.
 These file formats also allowed transparency and used for animation as well.
 These files are generally small in size.
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PNG (.png):
 Portable Network Graphics file format is the full form of PNG and they are good for web
images.
 They can be compressed without the loss of the information.
 They used to save transparency.
RAW Image Files (.raw, .sr2, .cr2, .orf , .nef ) :
 RAW images are the unprocessed images which have been created by the digital camera and the
scanner.
 File format such as .cr2, .nef or .raw are equivalent to the digital negative means they can hold a
good amount of information.
 Raw images should be processed in an editor like GIMP, Photoshop etc.
A.C 2.2
DATA MANAGEMENT TECHNIQUES:
File Organization:
 File organization helps to organise the file in a well-defined manner.
 File storage system used tree hierarchy and to organise a file this hierarch should be use.
 Root of the tree will be the main folder and then sub directory which will contain the important
file and the required documents.
 README.txt file should be used which will give a brief overview of the file hierarchy system.
 3-2-1 strategy should be follow which means keep 3 copies of data and 2 original plus backup
of the different media (Diallo, et al, 2016).
Virtual Storage
 This type of storage techniques are invented to store the large information and increasing the
capacity of data.
 Separate area will be provided inside the organization in which every employee can store there
useful information and this technique are very cost efficient for organization / business.
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