Digital Image Creation and Development for Topas Hotel Website

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Digital Image Creation and
Development

Contents
Introduction......................................................................................................................................5
LO1 Be able to create digital images for specific purposes............................................................6
A.C 1.1 Identify sources for digital images such as primary and secondary sources for the
given case study...........................................................................................................................6
A.C 1.2 Create digital images from sources for specific purposes............................................12
LO2 Be able to process digital images..........................................................................................16
A.C 2.1 Identify file formats and fundamentals required to process image data for Topas Hotel
for their Website, Banners, and Brochure etc............................................................................16
A.C 2.2 Apply digital data management techniques to store imagery such as JPEG, TIF, PNG
etc for Topas Hotel for their Website, Banners, Brochure etc...................................................21
LO3 Be able to manipulate digital images to meet requirements..................................................30
A.C 3.1 Use software tools to manipulate the images such as cropping, adjusting, painting,
Resizing, enhancement, colour balance, hue, filters for Topas Hotel for their Website,
Banners, Brochure and Archiving.............................................................................................30
A.C 3.2 Prepare image files for output that should be use in Topas hotel for their Website,
Banners, Brochure and Archiving for the selected application software such as Photoshop,
GIMP etc....................................................................................................................................48
LO4 Understand the use of digital images....................................................................................58
A.C 4.1 Evaluate own use of digital images such as design constraints; considerations; and
originality; emphasis on meeting requirements of Topas Hotel projects..................................58
A.C 4.2 Evaluate others’ (similar organisations) use of digital images such as constraints;
considerations; originality; in meeting similar specified purposes............................................63
Conclusion.....................................................................................................................................67
References......................................................................................................................................68
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List of Figures
Figure 1: Digital camera..................................................................................................................7
Figure 2: Digital video camera........................................................................................................8
Figure 3: Smartphone......................................................................................................................9
Figure 4: Digital scanner.................................................................................................................9
Figure 5: Newspaper......................................................................................................................10
Figure 6: Magazine........................................................................................................................10
Figure 7: Book...............................................................................................................................11
Figure 8 Selfie (Primary Source)...................................................................................................13
Figure 9 Reservation Room (Primary Source, digital camera ).....................................................14
Figure 10 Conference Room (Primary Source, digital camera )...................................................14
Figure 11 Swimming Pool (Primary Source, digital camera ).......................................................15
Figure 12 Selfie ( JPEG Format)...................................................................................................17
Figure 13 Reservation Room (TIFF Format).................................................................................18
Figure 14 Hotel Building (TIFF Format).......................................................................................18
Figure 15 Dining Room ( PNG Format ).......................................................................................19
Figure 16 Conference Room (PNG Format).................................................................................19
Figure 17 Swimming Pool (JPEG Format)....................................................................................20
Figure 18 Metadata for Conference Room....................................................................................23
Figure 19 Metadata for Dining Room...........................................................................................24
Figure 20 Metadata for Hotel........................................................................................................25
Figure 21 Metadata for Reception.................................................................................................26
Figure 22 Metadata for Selfie........................................................................................................27
Figure 23 Metadata for Swimming Pool.......................................................................................28
Figure 24: Step 1 (Adjust).............................................................................................................32
Figure 25: Step 2 (Adjust).............................................................................................................32
Figure 26 Step 3 (Adjust)..............................................................................................................33
Figure 27 Step 4 (Adjust)..............................................................................................................33
Figure 28 Step 1 (Color Balance)..................................................................................................34
Figure 29 Step 2 (Color Balance)..................................................................................................34
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Figure 30 Step 3 (Color Balance)..................................................................................................35
Figure 31 Step 4 (Color Balance)..................................................................................................35
Figure 32 Step 1 (Crop).................................................................................................................36
Figure 33 Step 2 (Crop).................................................................................................................36
Figure 34 Step 3 (Crop).................................................................................................................37
Figure 35 Step 4 (Crop).................................................................................................................37
Figure 36 Step 1 (Enhance)...........................................................................................................38
Figure 37 Step 2 (Enhance)...........................................................................................................38
Figure 38 Step 3 (Enhance)...........................................................................................................39
Figure 39 Step 4 (Enhance)...........................................................................................................39
Figure 40 Step 1 (Filter)................................................................................................................40
Figure 41 Step 2 (Filter)................................................................................................................40
Figure 42 Step 3 (Filter)................................................................................................................41
Figure 43 Step 4 (Filter)................................................................................................................41
Figure 44 Step 1 (Hue)..................................................................................................................42
Figure 45 Step 2 (Hue)..................................................................................................................42
Figure 46 Step 3 (Hue)..................................................................................................................43
Figure 47 Step 4 (Hue)..................................................................................................................43
Figure 48 Step 1 (Paint).................................................................................................................44
Figure 49 Step 2 (Paint).................................................................................................................44
Figure 50 Step 3 (Paint).................................................................................................................45
Figure 51 Step 4 (Paint).................................................................................................................45
Figure 52 Step 1 (Resize)..............................................................................................................46
Figure 53 Step 2 (Resize)..............................................................................................................46
Figure 54 Step 3 (Resize)..............................................................................................................47
Figure 55 Step 4 (Resize)..............................................................................................................47
Figure 56 Conference Room (Adjust)...........................................................................................48
Figure 57 Conference (Color Balance)..........................................................................................48
Figure 58 Conference Room (Crop)..............................................................................................49
Figure 59 Dining Room (Crop).....................................................................................................49
Figure 60 Dining Room (Adjust)...................................................................................................50
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Figure 61 Dining Room (Color Balance)......................................................................................50
Figure 62 Hotel Building (Enhance)..............................................................................................51
Figure 63 Hotel Building (Paint)...................................................................................................52
Figure 64 Reception (Enhance).....................................................................................................53
Figure 65 Reception (Paint)...........................................................................................................54
Figure 66 selfie (Hue)....................................................................................................................55
Figure 67 Selfie (Resize)...............................................................................................................56
Figure 68 Swimming Pool (Hue)...................................................................................................56
Figure 69 Swimming Pool (Resize)...............................................................................................57
Figure 70: Bedroom of Cormwell International............................................................................63
Figure 71: Lobby of Cormwell International.................................................................................64
Figure 72: Bedroom of Cormwell International............................................................................65
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Introduction
Hotel Topas, one of the luxuries and captivating hotel of London has been serving from years
and done a great job as a leading hotel. Hotel’s management team has now decided to add new
benchmarks and to attract people in more number. For that hotel has decided to increase its
presence on the internet by uploading digital images on the hotel’s website. Images are one of
the simplest and quickest way of learning or understanding the information about any entity.
Images are converted in form of Digital Images so that characteristic enhancement can be done.
Digital images improve the grade of the photograph. Drastic boom about digital imaging has
arisen from the past few years. Every industry is using the concept in order to boost up the
performance. Also using digital images became the key to gaining popularity on social media.
Uploading digital images on Hotel’s website will increase the brand value. It will raise the online
presence of hotel.
This report has been divided into four learning outcomes. In the first learning outcome, a brief
idea about digital images and sources of digital images will be discussed. Also, various digital
images will be created through sources. In the Second learning outcome, various file formats and
image processing fundamentals will be discussed. Along with that Digital data management
techniques will be used to store images that will be used in hotel’s websites, broachers and
banners. Through third learning outcome, a study about image manipulation will be discussed
and manipulated images will be produced from an image manipulation tool. In the last learning
outcome, a brief evaluation study about digital images will be discussed.
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LO1 Be able to create digital images for specific purposes
1.1 I need to put pictures of primary and secondary sources and explain the key features
primary sources ( digital camera , digital scanner , digital video camera, smartphone )
secondary sources ( internet , magazines, journals , books )
A.C 1.1 Identify sources for digital images such as primary and secondary sources
for the given case study
The numeric representation of an ordinary image in the form of 0 and 1 is known as Digital
Image. The smallest individual element of the image, from which digital images are formed is
termed as Pixel. The digital images are often known as Raster images. Term Raster image
generally follows a pattern of Rectangular pixels. In computer memory, digital images are stored
in form of Pixels (Learn ImageJ, 2018). Images are always good option to engage more and more
people to the brand and how good it will be if images are in digitalised form i.e. Digital Images.
Sources play a very important role in the creation of Digital Images. Selection of proper Sources
in obtaining new digital image needs crucial attention and decision. Generally, the sources of
digital images are classified as
 Primary Sources (digital camera, digital scanner,
 Secondary Sources
Primary sources include all those resources that can be used by us in the present time, in order to
obtain some kind of image. Primary sources include the pictures that have been clicked by us,
sketches designed by us (Bbc, 2018). Basically, primary sources include all those tools or ideas
that are the original work of user during the research. Some examples of primary sources are
digital camera, digital video camera, smartphone and digital scanner.
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Digital Camera: It is a modified version of an old ordinary camera which capture images
directly in digital form. It has advanced settings and options for the user for modification of
image at the initial stage before capturing the image. An example is shown below.
Figure 1: Digital camera
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Digital video camera: It is another form of a digital camera which has advanced features inbuilt
with the device and captures both audios as well as videos at the same time in digital form. This
camera produces high definition images as well as audio & video. An example is shown below.
Figure 2: Digital video camera
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Smartphone: All the new smartphone have digital camera inbuilt with them to capture various
digital images. An example is shown below.
Figure 3: Smartphone
Digital scanner: It is also an example of a primary source which scan plain text or document
and produce digital image output of those documents. An example is shown below.
Figure 4: Digital scanner
Secondary sources deal with the past work, which means all that work that has been already
created by someone. Secondary sources help in designing and understanding the new work.
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These include scanned images, magazines and also a stock of photos and videos. Secondary
sources also include any biography, article of any newspaper, work of any journal or book etc.
Internet: Internet can be used to search for multiple images of the hotel.
Newspaper: Latest images can be collected from the newspaper. An example is shown below.
Figure 5: Newspaper
Magazine and Book: It is also a secondary source of digital images for the hotel project. An
example is shown below.
Figure 6: Magazine
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Figure 7: Book
Primary and secondary sources can be distinguished on the basis of spam of time. Primary
sources deal with the present time work and secondary sources dealing with past time work.
Since primary sources include only original work so they are bit more time consuming than
secondary sources. But primary sources include the latest techniques and ideas (Otis College of
Art and Design, 2018).
Images are a way to access a bunch of information quickly and easily. Proper balancing of
sources needs to be done in order to get the best digital image results. Topas Hotel has also used
the concepts of primary and secondary sources to improvise the Ambience of the hotel. Like
talking about the secondary sources, hotel had analysed the idea and layout of decors of various
top hotels of the city and carried out the basic idea regarding the soothing ambience plan. Then
as a primary source, certain self-defined ideas have been implemented by the company in order
to get the innovative and unique ambience of hotel.
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