Impact of Digital Technology on ENGEO's Organizational Activities

This report presents a research project examining the impact of digital technology on the activities of ENGEO, a case study in the engineering services sector. The study explores the role of technology in enhancing performance and productivity, the benefits of digitalization, and its impact on various organizational departments such as operations, human resources, production, and research and development. The report includes a literature review, research methodology encompassing exploratory design and interpretivism philosophy, data analysis based on a questionnaire, and conclusions with recommendations. The research aims to identify how digital technology influences business growth and development, providing insights into how ENGEO leverages technology in marketing, operations, and customer relations to achieve its goals. The findings highlight the importance of technology in improving efficiency, customer satisfaction, and market competitiveness for small to medium enterprises. The report provides a comprehensive analysis of the topic, including a detailed table of contents and a questionnaire for data collection.

Research project

Table of Contents
TITLE:.............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of the research......................................................................................................1
1.2 Significance of the research..................................................................................................1
1.3Research Aim:........................................................................................................................1
1.4 Research objectives:..............................................................................................................2
1.5Research questions:................................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................2
2.1 Role of technology at work place in order to enhance performance and productivity.........2
2.2 Benefits of digitalisation on organisation.............................................................................3
2.3 Impact of digital technology on various organizational department.....................................3
CHAPTHER 3: REASEARCH METHODOLOGY.......................................................................4
3.1 Type of investigation.............................................................................................................4
3.2 Research design.....................................................................................................................4
3.3 Research philosophy.............................................................................................................5
3.4 Research approaches.............................................................................................................5
3.5 Data sampling........................................................................................................................5
3.6 Data collection......................................................................................................................5
CHAPTER 4: DATA ANALYSIS .................................................................................................6
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................15
Recommendation.......................................................................................................................15
Conclusion.................................................................................................................................15
REFERENCES..............................................................................................................................16

TITLE:
“ The impact of digital technology on various organisation activities”. A case study of ENGEO.
CHAPTER 1: INTRODUCTION
1.1 Overview of the research
In current business environment technology has play important role in order to achieve
goals and objectives effectively. Management of the company has develop strategies to run
whole business activities in a appropriate manner (Berman, 2012). Through this, firm are able to
enhance employees performance as well as productivity which help to produce high quality
product and services in long period of time. In this report choose ENGEO which has established
in the year of 1970 and almost 134 employees has work here in order to achieve organisation
goals and objectives. They are provide several kind of engineering services to their customers
like environmental, geotechnical, geology, water resources, hydrology, geologic hazard
abatement district, construction management and many more. In this report covers impact of
digital technology on organisation performance, research literature review and research
methodology. It also covers interpretation in order to draw valid outcome of whole research
activity in an effective ways. ENGEO has using digital technology in marketing as well as
promotional task so that they are able to reach large number of clients in limited period of time
effectively.
1.2 Significance of the research
In this research report organising to know digital technology impact on various business
activities like operations, marketing, finance, human resources, production and many more. It
has effect small and medium enterprises work which are incorporated digital technology to gain
positive outcome in long period of time (Buckingham, 2013). ENGEO provide engineering
services to their clients so that it is a BB company that can not offer product to consumers of
common people, they are sell their services to only firm rather then market customers.
1.3Research Aim:
“To identify the impact of digital technology on several business activities for enhancing
growth as well as development of an organisation at market place”. A case study of ENGEO.
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1.4 Research objectives:
 To analyse the role of technology with in an organisation in order to improve
performance.
 To determine the major benefits of digitalisation with in an organisation.
 To analyse those department of the company which effect digital technology at work
place.
1.5Research questions:
 What is a major role of technology at work place in order to enhance performance as well
as productivity?
 What is the main benefits of digitalisation on organisation?
 Which department of the company has effected by digital technology?
CHAPTER 2: LITERATURE REVIEW
2.1 Role of technology at work place in order to enhance performance and productivity
Technology has play very important role at work place that increase productivity of
employees which help to achieve goals and objectives in given time frame (Collins and
Halverson, 2018). Some important role of technology at work place are detail below:
 Make business more efficient: Applied science has help company to run their business
activities in more effective ways. Which help to reduce work load form employees and
provide them help to completing task on time. It help enterprise to achieve objectives in
given time frame effectively.
 Ensure computational accuracy: Through latest technology product quality should be
accurate in each one goods and it improve customer's satisfaction in long period. Through
this, enterprise has able to achieve profitability as well as sustainability.
 Be competitive at market: Each one organisation want to update with market scenario to
run whole business activities in an appropriate manner (McAfee and et. al., 2012).
Management of ENGEO has develop strategies to compete competitors at market place
which help to operate work effectively. Thus improve firm market position and brand
value as compare to their rivals.
 Communicate more effectively: Through technology, manager of the firms has
implementing communication network into work place which help to reduce conflict
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among all staff members as well as between management and employees (He, Zha and
Li, 2013).
2.2 Benefits of digitalisation on organisation
Some main benefits of digitalisation on company has explain as follows:
Higher customer's satisfaction: Through digitalisation firm are capable to provide high
quality goods to their clients. For this, they are analyse needs and wants of buyers accordingly
offer commodities. Thus provide higher customer's satisfaction in long period of time in
appropriate ways (Jones and et. al., 2014).
High market share: Higher customer's satisfaction has provide high market position of
the company. Management of the company has develop strategies in order to compete
competitors effectively which help to build strong brand value.
Reduce production cost: By using latest technology manufacturing unit has produce high
quality goods and services to increase profits and clients gratification. Through this ENGEO has
gain high sustainability rate at market place as compare to before.
Reachability: Management of the firm has implementing technology at work place as
well as industry so that they are able to increase reachability, thus help to provide services to
large number of customers in specific period of time effectively.
2.3 Impact of digital technology on various organizational department
In the company several department has work together in order to achieve common goals
and objectives in limited period of time. Digital technology and its effect on enterprises
department has explain as follows:
Operations: It is main body of whole firm which are coordinating with all other section
to achieve goals effectively. Digital technology has improve function of this department by
providing strong as well as effective communication at work place (Laudon and Laudon, 2015).
Human resource: By digital technology ENGEO HR manager control over their policies
at work place in order to enhance employees performance and productivity in long period of
time. Digitalisation of work help them to share information by using communication tool in very
less time to increase profitability.
Production: Through latest technology firm has enhance manufacturing process in order
to produce high quality goods. Through this, firm are capable to improve clients satisfaction and
market position. Management of the ENGEO has provide engineering services to their
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consumers and they are want digital technology to provide information related to services to their
potential buyers in limited period of time. So that, firm has develop strategies which help to
achieve aim effectively (Peltier, Zhao and Schibrowsky, 2012).
Research and development: Company has develop their services quality by analysis
needs and wants of their buyers. Manager has provide fund to research and development
department in order to produce innovative commodities and services at market place that help to
gain high market share.
CHAPTHER 3: REASEARCH METHODOLOGY
Research methodology is a set of methods which has apply in research project in order to draw a
valid conclusion in given time frame. This section has deal with several process of investigation
that is concerned with elaboration various step according to acting of investigating. This section
has consist various tool that are aidful in running sort of operational activities in research project
which help competing task in appropriately. Research methodology has comprise many parts
which have the impact on investigating activities to gain appropriate result.
3.1 Type of investigation
Management of the company has conducting research in order to know the impact of
digital technology on their performance. There are two kind of research qualitative and
quantitative, both has their own advantage as well as disadvantage. Quantitative Investigation
mean numerical statistical data which provide information related to future market trends that
help enterprise to produce goods accordingly (Schaupp and Bélanger, 2013). The main data is
collected through questionnaire, focused interviews and many more. In qualitative research
process, researcher gather information by several sources like survey method, focus target
customers interviews etc.
3.2 Research design
Research design mean too and techniques in order to collect data which used in order to measure
distinct value to solve problem related to investigation. It has many objectives to gather various
kind of data, liabilities, outcome and many more. There are three type of research design
descriptive, exploratory and causal. In this project researcher has choose exploratory design
which is associated with qualitative process of investigation to carry out whole task in an
effective manner to gain positive outcome.
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3.3 Research philosophy
In this section investigator has deal with differentiated type of information sources and
their knowledge, skills. Through this, they are collecting and recording all data that is connected
to research activities. It is section of two part positivism as well as interpretism. In given case
problem select interpretism philosophy that accomplish all program to get authenticate result that
help organisation in long period of time.
3.4 Research approaches
This method analyse various objectives of gathering information that are present in
numerical formate (Thomas and Cornuel, 2012). Investigators has calculated all quantitative data
which have contain hard complications in respect to draw a valid outcome in order to take
effective decision for future thus enhance sustainability at market place. In given research case
choose inductive rather then deductive approach according to demand.
3.5 Data sampling
Data sampling is a process to organising statistical study which help to select manipulate subsets
data. It help to take decision of several patterns and trends form large size of information through
investigation program. Sampling mean choose those data that have relevant to situations. It
should be random and probabilities in this given project.
3.6 Data collection
There are two kind of data collection method has used by organisation in order to draw
valid conclusion in an effective manner. First is primary and second is secondary data collection
method. It is a investigators responsibility to select best most appropriate one method according
to their needs and wants.
Primary data collection method: It is a first hand sources of information that have high
quality as well as strength in order to draw a valid outcome effectively. Some main sources of
data is survey, focus group interview, case study, observation of clients behaviours and many
more. This method take time and fund both of an organisation.
Secondary data collection method: Researcher has gather information by secondary
sources mean data those are already available at market place. Some important sources are
books, journals, newspapers, magazine and many more. This method save time and money as
compare to primary data collection method.
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CHAPTER 4: DATA ANALYSIS
QUESTIONNAIRE
NAME:
AGE:
GENEDER:
ADDRESS:
MAIL ID:
Q1) Does digital technology is important for small scale firm?
 Yes
 No
Q2) What is the main benefits of digitalisation on enterprises activities?
 Increase profits
 Increase revenue
 Enhance employees and firm performance
 High market position
Q3) Dose latest technology has able to gain higher customer's satisfaction?
 Yes
 No
Q4) Which department of ENGEO has effected by digital technology?
 Operations
 Human resources
 Marketing
 Production
 Research and development
Q5) Which sector of economy has highly effected by digital learning platforms?
 Agriculture
 Production sector
 Services sector
Q6) Dose small scale firm like ENGEO has implementing latest technology at their working
place to develop performance?
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 Strongly agree
 Agree
 Strongly disagree
 Disagree
Q7) Want is the effect of digitalisation on various factor of business venture?
 Efficient inventory management
 Reduce manufacturing cost
 Enhancement of clients relationship management
Q8) Recommendation several ways that digital; technology may improve performance of
ENGEO and provide long term sustainability at market place.
Thematic Analysis
Theme 1: Digital technology is important for small scale firm to achieve goals effectively.
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Q1) Does digital technology is important for small scale firm? Frequency
 Yes 20
 No 10
Interpretation: Digital technology has very important for each one kind of organisation
because current market environment has very dynamic in nature so that they management of the
company has implementing strategies to encourage participation of employees in innovation.
Through this they are able to achieve goals and objectives in limited period of time effectively.
In this report select 30 respondent to analyse importance of digitalisation for small scale
companies. Out of 30, 20 people has says yes and remaining clients say no to the same.
8
20
10
Yes
No

Theme 2: Several main benefits of digitalisation on enterprises activities.
Q2) What is the main benefits of digitalisation on enterprises activities? Frequency
 Increase profits 6
 Increase revenue 12
 Enhance employees and firm performance 8
 High market position 4
Interpretation: Digitalisation has provide various benefits to organisation that help them
to achieve set target effectively. In this investigation report choose 30 responders to know the
main benefits of digital technology on enterprise activities. Out of 30, 6 people share their
opinion they says through implementation of digitalisation at work place firm are able to gain
high profits. 12 people think that digital technology has provide high revenue in long period of
time. 8 customers has say it help to enhance workers performance to achieve target on time.
Remaining 4 clients also share their opinion they say it provide high market position with large
number of customers portfolio.
9
6
12
8
4
Increase profits
Increase revenue
Enhance employees
and firm performance
High market position

Theme 3: With in work place latest technology has able to gain higher customer's
satisfaction.
Q3) Dose latest technology has able to gain higher customer's satisfaction? Frequency
 Yes 18
 No 12
Interpretation: In current market environment, technology has change very fast so that
firms have implementing latest technology to compete with their competitors effectively in same
industry. In this assignment choose 30 person to know the clients opinion about their satisfaction
which are associated with latest applied science. Out of 30, 18 consumers has says yes, they
think through this quality of goods and services may increase so that customers has receive full
value of their price which enhance buyers satisfaction in long period of time. Remaining 12
people is say no to the same.
10
18
12
Yes
No