Marriott Hotel: Digital Technology Influence on Sales & Performance

This research project examines the significant impact of digital technology on the sales performance of the Marriott Hotel, specifically focusing on the Istanbul Marriott Hotel Asia. The study highlights how digital tools, including online booking services and e-marketing strategies, enhance business activities and customer engagement within the hospitality industry. The project includes a project management plan, work breakdown structure, and data analysis derived from both qualitative and quantitative research methods. The analysis explores the adoption of modern technologies, such as e-mail and social media, and their role in improving customer relations, generating returns on investment, and adapting to consumer preferences. The project concludes with recommendations based on the research findings and emphasizes the importance of digital transformation in achieving organizational objectives and maintaining a competitive edge in the global marketplace.

RESEARCH
PROJECT

ABSTRACT
Digital technology are playing eminent role in enhancing the sales performance of an
organization by accomplishing business activities in a minimum time period. In fact, it helps
hospitality industry is various manner such as; offer online booking services to long distance
customers, provide current positioning of an association, information about company and so on.
Therefore, entire report is showing the major influence of digital tools on sales of Marriott hotel
with the help of various facts and figures. Basically, project is highlighting one of the famous
outlet of Marriott hotel in Turkey that is “Istanbul Marriott hotel Asia” as well as their modern
technologies which is adopted by managers to complete their business activities for gaining
maximum benefits. Along with this, an appropriate survey is also conducting for identifying the
need or choice of distinct consumers for making necessary changes as per clients requirement.
Apart from this, overall assignment is focussing on significant role of advanced technology at
workplace and their benefits in attaining set objectives or goals. Additionally, company is
adopting advanced technology for generating maximum return on their investment by acquiring
trust or loyalty of overall society. Project management plan consist of several elements such as;
risk, resources, time, scope, objectives and so on in order to accomplish business activities in
more effective manner. Methods of accumulating necessary data and information are also going
to explained in this report in order to understand opinions or viewpoints of various types of
individuals. As a result, company can easily further design their products or services by
analysing customers choices or preferences as well as need of digital technology at societal
place.
1

Table of Contents
ABSTRACT.....................................................................................................................................1
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Aims and objectives..........................................................................................................3
P2 Project management plan..................................................................................................5
P3 Work breakdown structure and Gantt chart......................................................................7
TASK 2............................................................................................................................................9
P4 Small scale research by applying qualitative and quantitative..........................................9
TASK 3..........................................................................................................................................10
P5 Data analysis...................................................................................................................10
TASK 4..........................................................................................................................................18
P6 Recommendations...........................................................................................................18
P7 Reflection........................................................................................................................18
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20
2

INTRODUCTION
Digital technology plays a very eminent role in enhancing the performance of an
organization because it helps an enterprise in every complicated situations by offering best
suitable methods (Saunders and Lewis, 2012) . However, it consist of various sources such as ;
social media, internet, advanced equipments, computer, high tech transactions tools and so on.
Basically, modern equipments is very beneficial for company success because it aids in
enhancing the overall performance of an organization because it supports in accomplishing the
business activities in a minimum time period. Additionally, protects the confidential information
from getting misuse by storing it in a suitable manner. Hospitality industry are fully surrounded
with several tools in order to accomplish business activities in more effective manner. As a result
entire performance of service industry get enhance due to the use of modern technologies as it
aids in creating a positive relations with various consumers. Marriott hotel is a very popular
organization across international borders and having number of branches at global marketplace.
Thus, main objective of this assignment is to highlight the relationship between digital
technology and company sales performance. Therefore, selected firm is using digital technology
at high extent for improving their current performance. For example; usage of computer
technology is helpful in storing relevant data as well offer online services to their clients which
resulted in gaining maximum attention of customers. Project management strategy, methods of
accumulating data is also outlining in this report for understanding opinions of distinct clients. At
last, effective suggestion must be discussed on the basis of entire assessment in order to make
necessary improvement at workplace for attaining set objectives.
TASK 1
P1 Aims and objectives
Concept of digital technology:-
Digitalization is fully essential for company success or growth because it helps in various
manner like; providing best opportunities to attract consumers in minimum time frame,
transaction through online processing in less duration hence forth. Basically, emergence of
advanced technology create entire nation a fully modern where every single person is circulated
with latest tools (Polonsky and Waller, 2014) . In fact, somehow it is mandatory also because
consumers prefer digital world only because it facilitate them in various manner. For example;
3

hospitality industry can easily promote their goods or services across borders as well as
communicated with them without facing any distance barrier. Thus , main objective of this
project is described as follows:-
Aims:- Impact of digital technology on company sales performance: A case study on
Marriott hotel (Hospitality industry).
After understanding the major aim of a report its time to design their objectives on which
entire report is going to framed that is described below:-
 To analyse the impact of digital technology on company performance.
 In order to determine the relationship between modern tools with sales enhancement of
hospitality industry.
 To determine the need of high tech equipments at workplace.
 In order to identify the influence of E-marketing on consumers.
Impact of adopting digital technology on business activities and sales performance
of an organization:- Marriott hotel in Turkey that is “Istanbul Marriott hotel Asia” which is
most popular in Turkey due to their interior and external elements. However, an organization
needs to understand the need of digital technology at workplace because it is useful in various
complicate situations. For example; provide the standardized equipments such as; e-mail, use of
cellphones and so on to pass the formal messages to one person to another, offer best process to
consumers, outstanding way of transaction process hence forth. As a result it aids an enterprise in
maximizing their sales performance by attracting numerous of consumers towards company
products in a defined time frame (Eckerson, 2010) . However, Marriott hotel is surrounded with
advanced technology because world is full of modern equipments like; addicted towards android
phones, Laptop, tablets, various social sites which connect the long distance consumers as well
as plays very important role in day to day life of common people. As a result company can easily
enhance their sales performance by creating positive relations with customers living across
distinct regions. Along with this get succeeded in facilitating distance clients with modern
technologies like online booking services without going here and there. Hence, it has been
analysed that company needs to implement advanced technology at workplace for improving
their organizational sales by influencing customers.
On the other hand company is having a another objective that is using e-marketing
techniques for running a business entity. Along with this focussing on expanding business
4

across international boundaries by making relations with domestic as well as foreign clients with
the use of e-marketing techniques. Mainly, advanced methods or equipments is mostly used by
selected firm in order to run a large business entity in more effective way without facing any
major problems. Beside this, usage of e-marketing is highly useful for company success which is
discussed as follows:-
 Transferring of message from customers through online services.
 Conversation through E-mail service for creating a positive relations with consumers,
business partners and so on.
 Convince customers to buy something and managers of Istanbul Marriott hotel Asia is
using this tool at high extent because this method is support in reducing travelling cost
and so on.
 Helps in maintaining the personal and professional relations with domestic as well as
foreign clients in order to gain their trust or loyalty.
In fact, entire corporate world is involving in this method for enhancing their sales by
performance by creating a personal relations with consumers in order to continue their business
for longer time period. For example; Zara is one of the most successful clothing brand which
focussed on creating relations with consumers by serving them with outstanding products and
services.
Impacts of digital technology on hospitality industry
 The digital technology provides support to improve methods and techniques to provide
services to clients and maintain records for future purpose.
 It is helpful for both customers as well as employees working in hospitality organisation
in order to do everything online.
 This technology reduce time of surveys as it is possible to know about feedbacks and
suggestions of consumers through online mode without meeting them.
P2 Project management plan
Digital technology plays a very crucial role in managing an effective project because it
helps in transferring necessary information across the department for overcoming distinct
barriers. In fact, project management strategy helps in assisting employees towards corrective
path for attaining their set of targets or objectives in a minimum time frame. It consist of scope,
cost, time, quality, communication, risk and resources in order to aid hospitality sector while
5

running a business entity (Baiden and Price, 2011) . However, company needs to focussed on
modern technologies because it helps an organization while performing business operations such
as; provide tools for interaction process, transaction tools and so on. Marriott hotel is a most
leading enterprise in service industry by having its branches across international boundaries due
to which they need to design an appropriate management plan for reducing the chances of
mistakes and errors. Main reason behind using modern technologies is to enhance the sales
performance of an organization by satisfying the need of domestic as well as foreign clients
(Sparrow, 2012) . Thus, various factors which falls under this category are described as follows:-
 Cost:- Capital is seen as lifeblood for an organization because it helps an enterprise to
perform distinct job in effective manner. In fact, Marriott hotel is trying to consume
maximum amount of funds for accomplishing their business activities in more effective
way. For example; promotional activities is consuming lots of funds like advertisement of
company services in different regions, targetting consumers, social media , internet
sources and so on. Thus, it is essential to reserve maximum revenue at workplace for
performing various business operations without facing numerous problems as well as aids
in overcoming success barriers (Wikström and et. al., 2010) .
 Scope:- Hospitality industry is all about serving consumers with various number of
services such as; room facilities, accommodation, offering best stuffs etc. It means
employees needs to understand the main objectives of an organization for accomplishing
business roles in more efficient way. Thus, it is essential to state clear scope of specific
project by using modern technologies because it helps managers in various situations.
Therefore, it has been assessed that designing of an organization scope is very much
indispensable because it helps an enterprise in managing every work in more efficient
manner (Trevino and Nelson, 2010) . Apart from this, modern tools are also using while
designing scope like assigned jobs to various employees in a minimum time frame.
 Time:- According to this element management of duration is very much indispensable
because it helps in accomplishing various business operations in a defined time frame. As
a result, company can easily run their business entity as well as get succeeded in attaining
trust or loyalty of distinct customers. Along with this, it helps in establishing company
goodwill at marketplace by satisfying needs of clients. In fact, management of project is
all about managing time period in effective way by considering necessary facts or figures.
6

 Quality:- Maintaining of quality is indispensable because it helps in attracting consumers
at large extent as most of the clients are quality oriented. In fact, in today's scenario
number of individuals prefer qualitative items instead of price because they want durable
product. Thus, company needs to focus on their quality while designing an effective
project in order to reduce chances of mistakes and errors (Keller, Parameswaran and
Jacob, 2011) .
 Communication:- Interaction is essential for maintaining a positive relations between
employees and customers in order to minimize the possibilities of misunderstanding.
Along with this, hospitality industry needs to focus on their business relations while
handling a project as it plays a very crucial role in understanding the need or demand of
various customers belong from distinct age group. Thus, communication process is
mandatory for gaining trust or loyalty of entire community as they are consider as end
user of services provided by hotel industry (Law, Chen and Wu, 2010) .
 Risk:- Digital technology is very much essential for understanding the risk of an
organization as well as predict uncertainty which might occurred at workplace. For
example; occurrence of natural disaster, any sudden accidents, unavailability of funds and
so on. Basically, it is not easy to predict accurate risk but still company must have
opportunity to prepare employees to handle risky situations (Kendrick, 2015) .
 Resources:- Plant or machinery, land and building, employees, money etc. all these
assets are very much essential for attaining set objectives and targets. However, labours
are playing a major role in managing entire business activities because they are
responsible for running a business entity. Hence, it is indispensable to acquire essential
resources for managing organization in attaining set targets.
Hence, all the above factors plays a very eminent role in maximizing the sales of Marriott
hotel by satisfying needs of distinct consumers in a minimum time frame (Chesbrough, 2010).
P3 Work breakdown structure and Gantt chart
Marriott hotel is expanded across distinct global marketplace in order to maximize their
profit level by gaining trust or loyalty of consumers. Thus, it is not easy to manage a
multinational organization which requires an appropriate plan or strategy for overcoming various
complicated problems. Thus, graphical representation is very helpful in assigning job to various
employees in effective manner by considering their talent, knowledge and skills so that they can
7

easily accomplish it in given time frame (Müller and Turner, 2010). Work breakdown structure
is all about classification of job role in between various employees for reducing the workload
from one person such as; manager is transferring a job to their subordinates. Along with this,
transferral of job is done by taking help from modern technologies because it helps employees
while performing their business operations.
On the other hand, Gantt chart is all about pictorial representation of work break down
structure which shows the diagrammatic presentation of employees work. As a result it helps in
overcoming communication barriers by showing the job role of whole staff members in efficient
manner (Crawford and Nahmias, 2010).
8

9

10
Imple
mentat
ion of
swipe
card
technol
ogy at
ECBC
Permis
sion
from
manag
ement
Resear
ch
Data
Analys
is
Procur
ement
of
hardwa
re
device
s
Trainin
g
Inform
ing
about
swipe
card
technol
ogy
Emai
l
Appr
oved
by
admi
nistra
tion
Surve
y
Prepa
ring
quest
ionna
ire
Colle
cting
data
Quest
ionna
ire
codin
g
Inter
pretat
ion of
data
Cost
forec
astin
g
Quot
ation
from
suppl
iers
Instal
ling
hard
ware
Admi
ration
and
mana
geme
nt
staff
Stude
nts
Teach
ers
Leafl
et
Poste
rs