E142 - McLaren Construction Case Study: Digital Technology Impact

This report is a case study analyzing the impact of digital technologies on McLaren Construction's business operations. It aims to assess the effectiveness of technologies like cloud computing, big data, IoT, AI, and social media in improving productivity and efficiency. The report includes a literature re...Read More

Impact of digital technology: A case study of McLaren Constriction
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Table of Contents
Introduction:...............................................................................................................................3
Aim:............................................................................................................................................3
Objectives:..................................................................................................................................3
Rationale:...................................................................................................................................4
Literature Review:......................................................................................................................5
Research Questions:...................................................................................................................8
Questionnaire:............................................................................................................................9
Research methodology:............................................................................................................15
Ethical considerations:.............................................................................................................15
Research data accuracy and reliability:....................................................................................16
Evaluation of research methodology:.......................................................................................17
Project management plan:........................................................................................................17
Project structure (grant chart):.................................................................................................18
Findings:...................................................................................................................................20
Conclusion:..............................................................................................................................20
Recommendations:...................................................................................................................21
Personal Reflection:.................................................................................................................21
References................................................................................................................................22
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Introduction:
Business project is a set of actions conducted through utilising the work force and proper
scheduling. The objective of a business project is to analyse an operational factor with their
effectiveness and efficiency within an operational business environment. It helps to take
decision about the required changes within the organisational structure and work process. The
proper implementation of the digital technologies can improve the productivity of business
organisation and increase the operational efficiency.
Throughout the human history, human being has discovered plenty of things to boost up their
social and operational efficiency and accuracy. In this era of civilisation, the digital
technology is most useful and versatile term in for any kind of personal and professional
operation. Through digital technology the employee, consumer communication, internal
information interchange and other business operations can be executed in more simplified
and time effective way.
Aim:
The aim of the project is to analyse the effectiveness of digital technologies during the
execution of different operation of McLaren Construction. This project also assists to find the
required methods and techniques that can be used to implement various business activities.
Objectives:
Identify the purpose of digital technology
Specific McLaren Construction uses multiple digital technologies to operate
their business successfully. This project aimed to assess all of these
implementations.
Measurable Assessing the usage of Cloud computing, Big Data, Internet of
things, AI, Social media and its level of involvement in company’s
functionality
Achievable The objective is achievable, because the company maintain regular
documentation
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Determine the advantage of digital technology over the productivity
Specific The management has to conduct various training and development
program to improve the adoptability of their employees in advanced
digital technology based work environment.
Measurable Studying the regular report of training and development and its
potential outcomes will help the management to determine the
proper way of training campaign.
Achievable Due to sincere documented report and proper scheduling this
objective is achievable.
Identify the methods of implementing digital technology successfully within business
operation of McLaren Construction
Specific The evaluation of various implementation is required to sustain the
performance level
Measurable Assessing the most applicable theory of implementation for
McLaren Construction is a measurable factor.
Achievable The degree of success depends on the incorporation of theories,
which is achievable by efficient monitoring.
Rationale:
McLaren Group is a well-known name in various global industries. After the financial crisis
the UK government has increase the tax rate in fuel cost that have high impact on the
business expenditure. In order to retain their return on investment the company needs to
implement various digital technologies. In order to analyse the contribution of digital
technologies towards any business organisation the operational process and purpose of
different digital technologies have to be examine. Through the appropriate use of digital
technology Cloud computing, Big Data, Internet of things, AI, Social media can be selected
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as major pillars of business operations especially for a constructional business company
McLaren Construction.
Literature Review:
The word digital technology refers the technologies effect the organizational performance
through advance digitization. Digital comes from the word digit, which refers the
mathematical approach in electronics and communicational engineering. Without
implementation of digital technology, any operational business organisation cannot flourish
with market value, profit, brand, and revenue increment. In this research, the execution field
of digital technology is a construction company named McLaren Construction.
In order to analyse the contribution of digital technologies towards any business organisation
the operational process and purpose of different digital technologies have to be examine. The
implementation of digital technologies uplift the business growth significantly throughout the
last decade involving market making, customer communication, internal integration and
promotional activities. From the diverse use of digital technology Cloud computing, Big
Data, Internet of things, AI, Social media can be selected as major pillars of business
operations especially for a constructional business company McLaren Construction.
Cloud computing:
Cloud computing refers specific data processing and handling process, which involves virtual
data processing and file handling. In cloud computing a particular information or data can be
accusable by multiple end user simultaneously along with the capabilities of alter, write and
read. In these technologies, the company can store their data and information on internet by
the use of virtual storage technologies.
This technology allows the company to work in a manoeuvrable condition where they can
change their operational location without worrying about their physical storage and file
handling. More than 96% of SME and large business organisations are using this cloud
technology to store their data and information and to access them from any part of the world.
Cloud computing is the base of multi-operational work environment where a particular file
can be simultaneously written and edited by two individual end user (Chen et al., 2015). In a
fast-paced work environment, the cloud computing can assist the information processing in
small amount of time.
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Big Data:
Big Data refers specific data storing and handling process that use virtual data storing and file
handling for a large amount of data. In Big data, huge number of information or data can be
stored in an online or offline based network along with the capabilities of alter, write and
read. In this technology, the company can store their large amount of data and information on
a high volume storage device by the use of multithreaded storage technologies. These data
and information can be accessed and operated by any authorised user within the accessible
range (Emelyanov and Klygin, 2016). This technology allows the company to handle huge
amount of internal and external data without worrying about their physical storage capacity
and maintenance.
There is no limit of storing capacity in big data technology, which allows the company to
store their internal, external and market oriented data in a digital format. Big data is very
useful for the organisation that operates huge data and information for their internal
operational strategy and external business approach.
Internet of things:
Internet of things is physical technology that is used to store and operate digital data and
information through various interconnected hardware and software (Wortmann and Flüchte,,
2015). In Internet of things the company can have the opportunity to store and operate online
or offline based network.
Artificial intelligence:
Artificial intelligence is a core of automation technology where the company can schedule a
particular process or a group of interrelated systems to perform a systematic task on a
variable environment. The artificial intelligence can be used as advanced data processing and
file handling program for any high volume Data Base Management System. It also reduces
the time and space complexity to perform a particular operation of a group of data and
information. According to the survey, artificial intelligence can provide efficient work
process and information handling that increases the overall productivity by more than 36%.
Therefore, any construction company can use artificial intelligence for their internal and
external data and information handling as well as information sorting and alteration.
Social media and networking:
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After the incorporation of Web 2.0 the revolution of social networking and internet-based
communication has began (Wamba and Carter, 2016). On the other hand, it can be said that
the global and national social and cultural overlapping, social media has played a important
role. Currently more than 76% of the global and regional enterprises are using social media
for their internal interaction, online marketing and promotional activities. Both employee
relation and customer handling can be operated by this technology with ease. According to
different surveys, the social media based marketing and advertising influence more than 73%
of smart phone users.
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Research Questions:
The research questions are as follows:
 What is digital technology?
 What are the merits of digital technology?
 How can McLaren Constructions implement the digital technologies?
 Do you think the use of digital technology will have any impact on the success
of a business?
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Questionnaire:
Quantitative Data Collection
Through surveys, conducted amongst 50 present employees of the organization, data will be
collected. This quantitative data can easily be analysed because it shall be put forward in
terms of numbers. There will be five questions; all of them being close-ended.
Q1. What is your age?
Options Respondents Percentage Total Responses
19-50 11 22% 50
26-32 12 24% 50
33-39 13 26% 50
40-46 14 28% 50
Table 1: Age of respondents
22%
24%
26%
28%
Age of respondents
19-50
26-32
33-39
40-46
Figure 1: Age of the respondents
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Q2. Specify your gender.
Options Respondents Percentage Total Responses
Male 32 64% 50
Female 18 36% 50
Others - - 50
Table 2: Gender of the respondents
64%
36%
Gender of the respondents
Male
Female
Others
Figure 2: Gender of the respondents
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Q3. How frequently do you use digital technologies for business purposes?
Options Respondents Percentage Total Responses
Most frequently 16 32% 50
Frequently 14 28% 50
Sometimes 5 10% 50
Often 5 10% 50
Rare 10 20% 50
Table 3: Frequency of usage of digital technologies in the organisation
32%
28%
10%
10%
20%
Frequency
Most frequently
Frequently
Sometimes
Often
Rare
Figure 3: Frequency of usage of digital technologies in the organisation
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Q4. How satisfied are you with the implementation of digital technologies within the
organization?
Options Respondents Percentage Total Responses
Highly satisfied 16 32% 50
Satisfied 9 18% 50
Neutral 7 14% 50
Dissatisfied 8 16% 50
Highly dissatisfied 10 20% 50
Table 4: Satisfaction levels of employees in accordance to digital technology usage
within the organisation
32%
18%
14%
16%
20%
Satisfaction levels of employees
Highly satisfied
Satisfied
Neutral
Dissatisfied
Highly dissatisfied
Figure 4: Satisfaction levels of employees in accordance to digital technology usage
within the organisation
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