Digital Technology's Role in Motocaddy Business Innovation and Growth

This report examines the impact of digital technology on the small business Motocaddy, founded in 2004, which specializes in golf-related goods and services. It analyzes the aims and objectives of leveraging digital technology for growth and innovation, including a project management plan covering cost, scope, time, quality, communication, risk, and resources. The report includes a work breakdown structure and Gantt chart to provide a timeframe and stages for completion. Furthermore, it presents an analysis of research and data using appropriate tools and techniques, focusing on research methodologies, approaches, and designs. It also provides recommendations based on the research and data analysis, drawing valid and meaningful conclusions regarding Motocaddy's use of digital technologies and their impact on the company's growth, efficiency, and customer engagement. The report highlights opportunities and challenges associated with digital innovation, such as increased efficiency, multichannel customer travel, and the importance of addressing client needs.

MANAGING A SUCCESSFUL
BUSINESS

INTRODUCTION
Managing a successful business is an important task in the era of globalisation and
competitive market condition of the various business. The report will be focus on the impact of
digital technology sporting small business growth and innovation. The organisation chosen in the
report is Motocaddy which was founded in the year 2004 to bring the effective design build and
functionality to golfers of all ages and potential for look at affordable cost golf trolleys. They
mainly deal in the goods and services related with the golf. Mainly, they have presence in 40
nations by their highly efficient team. As objectives of the firm and its aim in terms of the topic.
In the plan of the project management which will covered aspect expenditure, range, period,
choice, connection, hazard and asset for the work. The appropriate structure of the task division
and Gantt charts will gives period frame and phase for wind-up. In addition, small size research
by formalising quantitative and qualitative approach of research is carried out by the scholar.
The required to analysis the information utilised right way and method. Praise and own point on
the basis of appropriative research and data analysis according to own learning and performance.
Task 1
P1 Aims and objectives for impact of digital technology in supporting small business growth and
innovation for Motocaddy.
Aims: To analyse the leading situation and possibility which have been shows from the firm
from the implementation of integer break and technology changes.
Objectives:
 To understand the concept of digital technology and innovation made in the small
business organisation.
 To find the various technologies related to digital impact and innovation.
 To evaluate various challenges which have been faced by the firm after innovation and
impact of digital technology.
 To understand the requirement of the small organisation impact of digital technology and
innovation can made important changes in higher growth and development.

P2 Produce a project management plan that cover aspects cost, scope, time, quality,
communication, risk and resource for the project
The effective project administration action that covers aspect value, reach, period of time,
choice, communicating, hazard and assets for the plan can be explained below in table:
Task Name Period of
time Start Finish Precursor
Research project 80 days 2/27/18 2/15/18
Planning 21 days 2/27/18 3/24/18
Selection of research topic 10 days 2/27/18 03/09/18
Developing problem statement 8 days 03/10/18 3/20/18 2
Setting the time frame for the
allocation of resources 5 days 3/21/18 Fri 3/24/18 3
Implementation 53 days 3/27/18 06/06/18
Carrying out literature review 13 days 3/27/18 04/11/18 4
Choosing research methodologies 17 days 04/12/18 05/03/18 6
Calculation of the costs 7 days 05/04/18 05/11/18 9
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Data analysis and interpretation 19 days 05/12/18 06/06/18 10
Evaluation of outcomes 11 days 05/12/18 Thu 5/25/18 10
Project closer 16 days 5/26/18 Thu 6/15/18
province decision and praise 8 days 5/26/18 06/06/18 12
Proper documentation of results 6 days 06/07/18 Wed 6/14/18 14
Report of the submissions 1 day 6/15/18 Thu 6/15/18 15
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P3 Work breakdown structure and Gantt chart to provide time frame and stages for completion.
The activity dislocation composition in work administration is a techniques for acquiring
a decomposable double standard work finished. It’s a manner to separate and control big size
project so the firm will get task in a effectively and efficient(Saunders and Lewis, 2012). It will
helps to make large project into smaller one and time will be divided as per the requirement of
the firm to be accomplish it. On the other hand, the Gantt chart will be easily help to determine
in the organisation.
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Task 2
P.5 Analyse the research and data using appropriate tools and techniques.
In this research contemplate relies upon the critical troubles an open entryways is looked
by the relationship for utilization of cutting edge intrusion and change. Thusly, ask for to lead
examination of Motocaddy and focus on various method of research methodologies in working
environment. In this context, some method which will help in investigation and providing
appropriate information and analytical proper way for better result in future(Maister, 2012). The
main goals of this investigation is to separate the huge troubles and openings that are looked by
the relationship from use of Digital aggravation and change. To accomplish at certain point and
objective, investigator has picked subjective research technique. In this method is to be focus on
the deep analytical of each and every method of research and help to improvement in working
capital in organisation. In order to achieve aim and objective, research work is to be selected the
research strategies, it is most important method and techniques and used different concept and
theory in organisation. It is to be used some method such as :-
 Research strategies: From the specific standout amongst the most essential piece of
research and help to gather the data reed to the subject. In this technique is help to
specialist to gather the best possible data about the point in organisation. On the basis on
research work is to be focus on each and every activity and two essential kinds of
research approach, that are inductive and deductive(Kerzner and Kerzner, 2017). The key
point of the scientist is to assess the diverse difficulties and openings that are looked by
the wander from Digital disturbance and change. It helps in attaining the business
objectives and research may be select with the effective inductive technnques and it is
focus on the formation from the begning of theory and practise in working environment.
 Research approach: In research approach is of the most important chapter to researches
and help to collect information about the research in working environment. In this
method is help to gather legitimate data about the point, with the goal that fitting result
which have been identify in research work. In this way there are tow basic research
approach is inductive and deductive(Crane and Matten, 2016.). From the various element
point of the specialist is to assess the diverse difficulties and openings that are looked by
the wander from Digital interruption and change. Then again, deductive research work is
making the theory. It is help to attain aim and objective in organisation.
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 Research philosophies: In this context is to be focus on research methodologies and
research investigation. It is to be focus on value, belief and assumption about the working
condition. It is give the extraordinary effect on the researcher and esteem. Two kinds of
research reasoning, such as interpreptiation and positivity(Maister, 2012). In this way,
interpretivism is to be focus on single facts and on the other hand it is to be focus on the
positivism is to be focus on the many facts and figures regarding the particular aspects.
 Research design: In this way research design is most important factor and help to
provide accurate result on of result. In this way information accumulation technique is to
be rely upon the examination plan. There are two key kinds of research plan that are
exploratory and distinct(Chhokar, Brodbeck and House, 2013). In this way exploratory
research is to be focus on different idea and thoughts is to be discovered at the time of
research. In this context descriptive research very flexible, this is because it consist of
non-probabilistic sampling. It is to be focus on to achieve aim and objective in working
environment.
 Data collection: It is another technique for collecting data by the particular researcher on
the basis of requirement specific data will be collected. It is important to collect data for
the appropriate investigation made in the project. The proper information of data can be
collected in applying by two way such as Primary and Secondary data collection. As in
the primary data collection techniques will be used to collect where the information have
been not available and researcher will collect data through Interview, survey and
observation(Serra and Kunc, 2015). The secondary techniques of data collection define as
the source of information will be taken from the already data generated such as books,
journals and internet. In this report primary data will be used for the collecting
information to make an accurate outcomes can be find.
 Sampling: it is an process of selecting specific unit from a large population of own
choice for studying the sample. It can be the done in two way which is random sampling
or systematic sampling. In this report we choose random sampling methods.
 Data Analysis: it is important for the analysis the collecting data and make and specific
analysis(Ramadani, Gërguri, Dana and Tašaminova, 2013). The research of the project
will be depends as per the strategy for selection of data. In this report will use the
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qualitative research strategy for the specific analysis of data with graphs and charts made
on the basis of data.
P.6 Communication appropriate recommendation as a result of research and data analysis to
draw valid and meaningful conclusions.
The proper communication made on the pursuing investigation plan which had been
easily replicated that Motocaddy use the various digital technologies. The impact have been
positive on the firm which can be bring the innovation and new ideas in the organisation for the
betterment and growth. The research report on the impact of digital technological and small
business organisation. That are distributed computing which is utilized as a part of the
organization office, online networking and portable innovation which is utilized as a part of the
correspondence and association with the clients. The web of things which is dispersion and
capacity of data and counterfeit consciousness and enormous information investigation which is
utilized as a part of generation(Zikmund, Babin, Carr and Griffin, 2013). All these four
viewpoints have critical for the association that are organization, correspondence, stockpiling or
conveyance and generation. These every one of the four viewpoint together causes the dare to
cook the necessities and needs of clients.
Other than that it can be presumed that there are a few open doors and in addition
challenges that are looked by the association because of progress in innovations. With regards to
the open doors then the greatest open door which association have from new innovation is it
helps in increment in effectiveness and efficiency. At the point when the association is utilizing
the distinctive advances in their generation divisions at that point they can utilize that innovation
in inventive way. Apart from innovation encourages them to decrease their endeavours and time
to create the merchandise and enterprises, for example, when the association is after few weeks
the 100 units will be supply, the wander have presented new hardware which is hight
mechanized, at that point the apparatus will ready to items more say 200n and in addition
intercession of human will be lessened and endeavours can be reduced. Then again the other
greatest chance of utilizing new computerized innovations is Multichannel client travel. It is
being said that client's are the greatest resources for the association, wander should be provide
food the requirements and needs of the clients with the goal that they can draw in and hold them.
The focal part of the association is to draw an obvious conclusion and conquer inside storehouses
in all zones so as to achieve these distinctive objectives as interconnection with the clients. In
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this way they have to utilize such advancements so they can have legitimate associations with the
clients. Online networking stages are extremely successful route by which association can have
appropriate correspondence, for example, Facebook, Twitter, Instagram and so on.
Recommendation on the basis of research project have been made for the various outcomes can
be easily helpful for the effective changes and innovation idea will be applied in the firm. The
various challenges that organisation which are important to discuss:
 The wander will actualize distinctive advanced innovations to the each capacity of
association such as promoting, activities, HR, organization, client benefit, and so on. it is
on the grounds that every one of the capacities are interconnected with everyone.
 They would utilize enterprise procedure administration with the assistance of new
innovations so concern procedure computerization and improvement easily executed.
 New advancements ought to be implementation for the distinctive plan of action which
is essential for the association. This will causes them to produce high income and client
base.
 Appropriate utilization of online networking stages, versatile systems administration,
computerized reasoning, web of things, huge information investigative, cloud innovation
and so on which helps in various parts of organisation, for example, legitimate
accumulation, stockpiling and interdependence of data with the assistance of distributed
computing. Appropriate association and correspondence with the client with the
assistance of web-based social networking stages. Other than that interfacing and
incorporating frameworks all through business structures with the assistance of web of
things.
Task 3
P.4 Small scale research by applying qualitative and quantitative researcher to met the project
aims and objective.
Statistic data
Name: __________________
Age: ________________
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Gender orientation: _________________
1. From what extent you are working in Motocaddy?
 Under 3 year
 3 years
 4 years
 Over 4 year
2. Do you mindful from the significance of advanced change and disturbance ?
 Indeed
 No
 Can't state
3. Which part of the advanced change is more successful for the association?
 Cloud innovation
 Online networking and portable innovation
 'The Internet of Things'
 Counterfeit consciousness and enormous data explanatory
4. Does it is huge for the dare to bargain and receive with the change administration, as advanced
advances is expanding step by step?
 Indeed
 No
 Can't state
5. Does your association have isolate office for the advanced change and appropriation?
 Truly
 No
Theme1: The various top authority of the Motocaddy are working form last 4 years.
From what extent you are working in Motocaddy? Frequency Percentage
Less than 3 year 1 20
3 years 1 20
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4 years 0 0
More than 4 years 2 40
Total 5 100
Less than 3 year 3 years 4 years More than 4 years
0
5
10
15
20
25
30
35
40
45
Column C
Interpretation and Analysis: For the effective survey sample of five managers have been
chosen they all are from the top authority of the Motocaddy. Out of 5 employees, 2 have
responded that they are working from last 4 years. On the other hand 1 one of the employees
responded that he or she is working from the more than 3 years and one of the manager is
working in the firm from less than three years.
Theme 2: The impact of Digital technology importance and innovation known by some of the
top authority.
Do you mindful from the significance of advanced change and
disturbance ? Frequency Percentage
Yes 3 60
No 2 40
Can’t say 0 0
Total 5 100
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Yes No Can’t say
0
10
20
30
40
50
60
70
Precentage
Interpretation and Analysis: From the above graph it can be easily interpreted that Motocaddy
managers from the 5 respondent. Out which the 3 were given the appropriate abilities and
information about the various impact of the digital technology and its innovation for the
betterment of the business can be made easily. It is important for the firm employees to know
about this impact which can be support in the development of the organisation and help build the
relationship with the customer.
Theme 3: In the Motocaddy some of the employees said that digital technology and mobile
innovation is the most important revolution for the betterment of firm.
Which part of the advanced change is more successful for the
association? Frequency Percentage
Cloud innovation 1 20
Online networking and portable innovation 2 40
'The Internet of Things' 1 20
Counterfeit consciousness and enormous data explanatory 1 20
Total 5 100
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Cloud technology
‘The Internet of Things‘
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
2
1
2
1 1
Frequency
Interpretation and Analysis: From the above chart it can be easily find and interpreted that
some of the employees respond that digital platform and innovation of the mobile made an
revolution for the organisations. In which out of 5 respondent, 2 of them had support to this
digital platform. The reason behind such response is to make the effective network and build the
relationship with the customer which are the main resource of the firm. The revolution made by
the innovation of mobile technology will help to grow more easy business. 1 one of the
respondent said that internet of things is the most significant aspect in terms of digital impact and
innovation. One of the respondent said that cloud innovation is effective aspect and 1 of the
respondent in favours of Counterfeit consciousness and enormous data explanatory.
Theme 4: The various employees respondent that is important for the wanders to connect with
the change management, as digital technology is enhancing daily.
Does it is huge for the dare to bargain and receive with the change
administration, as innovative advances is expanding step by step? Frequency Percentage
Yes 3 60
No 2 40
Can't say 0 0
Total 5 100
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Yes No Can't say
0
0.5
1
1.5
2
2.5
3
Column B
Interpretation and Analysis: From the above chart it can be easily analysis and interpreted that
due to the new innovation made with the help of digital technology. But it is important for the
organisation to make effective change management which will help to develop the business by
improving the technology on the daily basis. Out of 5 respondent of 3 of them have are ready to
say yes on the wanders to connect with the change management, as digital technology is
enhancing daily. This will help them to cover the market share and take the competitive
advantages. Rest of two employees response on this aspect is not agree to change the
management of the firm. But they also think that it is important to adapt for getting effective
outcomes in the organisations.
Theme 5: Isolated office structure and division in the organization for various changes can be
made.
Does your association have isolate office for the advanced change
and appropriation? Frequency Percentage
Yes 3 60
No 1 20
Can't say 1 20
Total 5 100
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3 1
1
Yes
No
Can't say
Interpretation and Analysis: From the above pie chart it can be easily analysis and interpreted
that out of 5 respondent 3 of the them are ready to say yes which mean they required the separate
office and division for the maintain the impact of digital technology. 1 of the respondent is not in
the favour of the making the changes with the specific division in the firm. It can be easily
analysis that firm required the separate department in the organisation to make the effective
innovation in the organisations.
P.7 Reflect on the value of undertaking the research to meet the stated objectives and own
learning and performance.
The leading investigation have been made an in depth understanding and information
about the consequence of integer technology on the mid size enterprises and firms invention
growth. In the Motocaddy research project I had learn the important concept of digital
technology which will help in to grow business. The effective manner in which the conceptual
knowledge and abilities where I can easily utilized. As the organization is working with the full
fledged technology to expand their business. I had came to know the several terms which are
used in the digital marketing such as Ad words, Search engine optimization this are the
specific techniques which can be used in the organisation for more reach to the
customer(Forsgren and Johanson, 2014). I never focus on the strength areas which are more
concern about the impact of this techniques to increase the business revenue. I had learn that in
the organisation growth and be done with the help of customer retention and engagement in the
organisation. I had learn that in this specific research on the topic made and effective report and
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various analysis and investigation play an important role. The more the firm will be
communicate with the help of digital platform, it will give effective response in the favour of
organisations. My knowledge and skill also not proper to understand the various terms which are
used in the technology such as cloud computing and artificial agency. Form the my point of view
Motorcaddy can grow their business if they will use the separate division to make changes with
the help of digital technology platform. But the research will help me to increase my analytical
thinking and interpretation on specific topic to collect the information. This will assist in my
future employment also which can be easily made the transformation in the digital platform.
CONCLUSION
From the Managing a successful business in which the effect of advanced invention
donning private company development and advancement which will focus on the Motocaddy.
The investigation aim and objectives will be important and its prove that digital technology will
help to bring effective development and growth the organisation. The activity disruption
cognition in venture administration is a technique for completing complex multi-step venture
successfully. To accomplish the point and destinations, analyst have chosen subjective research
system. The interpretation and analysis have been made on the basis of set of questionnaire and
the samples have been chosen from the internal employees. The reflective made for the own
learning which can be easily help to understand the effective concept of the digital technology
and its impact on the business.
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REFERENCES
Books and Journals
Saunders, M.N. and Lewis, P., 2012. Doing research in business & management: An essential
guide to planning your project. Pearson.
Griffin, R.W. and Pustay, M.W., 2012. International business. Pearson Higher Ed.
Kerzner, H. and Kerzner, H.R., 2017. Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Kendrick, T., 2015. Identifying and managing project risk: essential tools for failure-proofing
your project. AMACOM Div American Mgmt Assn.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Serra, C.E.M. and Kunc, M., 2015. Benefits realisation management and its influence on project
success and on the execution of business strategies. International Journal of Project
Management, 33(1), pp.53-66.
Keil, M., Lee, H.K. and Deng, T., 2013. Understanding the most critical skills for managing IT
projects: A Delphi study of IT project managers. Information & Management, 50(7), pp.398-414.
Chhokar, J.S., Brodbeck, F.C. and House, R.J. eds., 2013. Culture and leadership across the
world: The GLOBE book of in-depth studies of 25 societies. Routledge.
Ramadani, V., Gërguri, S., Dana, L.P. and Tašaminova, T., 2013. Women entrepreneurs in the
Republic of Macedonia: waiting for directions. International Journal of Entrepreneurship and
Small Business, 19(1), pp.95-121.
De Visscher, F.M., 2016. Financing transitions: Managing capital and liquidity in the family
business. Springer.
Turner, R., 2016. Gower handbook of project management. Routledge.
O'Rourke, J.S., 2012. Management communication. Pearson Higher Ed.
Maister, D.H., 2012. Managing the professional service firm. Simon and Schuster.
Zikmund, W.G., Babin, B.J., Carr, J.C. and Griffin, M., 2013. Business research methods.
Cengage Learning.
Doherty, N.F., Ashurst, C. and Peppard, J., 2012. Factors affecting the successful realisation of
benefits from systems development projects: findings from three case studies. Journal of
Information Technology, 27(1), pp.1-16.
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Forsgren, M. and Johanson, J., 2014. Managing networks in international business. Routledge.
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Template for evidence collection to
be attached with the report by the
learner:
Project Logbook for the chosen organization: Motocaddy
Name of the learner:
Project Title: Managing successful Business
Update of weekly research/ tasks achieved (Account for a minimum
of six weeks with dates)
➢ What have you completed?
➢ : I have completed the research on managing successful
business in which learner explains the importance of
management plan. And it helps Motocaddy to take better
strategic plans for their business growth.
➢ Did you fulfil Task requirements?
➢ : Yes I fulfill the all necessary task which was given in the
assignment.
➢ Are you on track and within deadlines set?
➢ : Yes I answered the following questions on the basis of given
structure.
➢ Did you need to make any changes to your project management
plan?
➢ : No.
Any risks and / or issues identified?
➢ Did you identify risks/issues with a lack of skills required for
undertaking research tasks? : I analyses the risk involves in
management process due to lack of technological factors.

➢ Did you identify any additional risks/issues that have an
impact on the project management plan? : Uncertain
situations which involves higher risk for that manager needs
to plan strategies to overcome from these issues.
Problems encountered
➢ What barriers did you face?
➢ : Lack of technological factors and improper guidance.
➢ How did you overcome them?
➢ To make proper decision making.
New Ideas and change of project direction
: To adopt new challenges for the benefit of the organization.
What Have I learnt about myself this week?
➢ How did I feel when I had to deal with tasks/problems? : It
enhances my knowledge and experience.
➢ Did I find it useful to complete the tasks? : Yes.
➢ How well have I performed? What did I contribute? : I contribute
my ideas and views in context of the given organisation.
➢ What can I improve on next week? My Knowledge.
➢ How might this learning apply in the future?
➢ : To invent new product and services.
Tasks planned for next week

➢ Which tasks are priority? : Those helps important for companies
growth.
➢ Have you set aside sufficient time for completion?
➢ : Yes.
Project plan status to date (on, ahead, behind)
Supervisor comments to address
Signature of the Supervisor and date:
Template for Performance Review
Template to be attached with the
report by the learner:
1. What was the Project supposed to accomplish?
-Project wants to complete the organization task through digital
technologies.
2. Did the project succeed in its aims/ how do you know? Specifically,
please outline any evaluation and assessment undertaken.
-Report takes the research report which under takes the different
methods and approaches to accomplish the task.
3. What things do you think worked well and why? Evaluate all aspects
of the project (e.g initial inception, project activities and project
outcomes) from a range of perspectives.
-According to my perception the uses of new technologies are come out
in respect of future growth.
4. What problems emerged during the project and how were they
tackled? Was there timely identification of issues and resolution

during the project process?
-During the research learner face the problem regarding coordination,
and arrangements of resources.
5. What did you learn from undertaking the project?
- I learned the different approaches of research and methods like
inductive, and qualitative and quantitative approaches Which helps to
create the effective research.
6. How would you rate your performance as a management consultant
leading the project?
I would rate my performance as a management consultant is 4 out off
5.
7. What strengths and weakness of your performance did you identify?
Strength is proper planning and implementations and weaknesses
is lack of required resources.
8. How will this inform and support your continuous professional
development?
This research gives me new level of data through which my skills
are enhanced.

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