HNC/HND: Digital Technology's Impact on Service Industry Leadership

This report examines the impact of digital technology on management and leadership, particularly within the context of service industries, using the Dockland Academy's partnership with restaurant chains like Tas, Haz, and Hazev as a case study. It evaluates the necessary leadership and management skills in a digitally evolving environment, emphasizing the importance of initiating action, motivation, guidance, and coordination. The report identifies key skills such as expert data analysis, advanced social selling, and network security, outlining methods for acquiring these skills. Furthermore, it discusses how managers can effectively deal with changes brought about by digital technology, highlighting the importance of understanding, positivity, and communication. The conclusion emphasizes the potential for technology to automate management tasks, freeing leaders to focus on strategic initiatives and adapt to the challenges of a rapidly digitalizing business landscape. The report references academic sources to support its analysis.

Digital technology’s impact
on management and
leadership

1. Introduction:
 The Dockland Academy, situated at London
comprise of a partnership with various chains
of restaurants. These includes the names Tas,
Haz and Hazev.
 They comprise of various chains including
operations of beverages and foods within and
across Central London.
 It must also analyzed how the managers has
been dealing with the changes and affecting
the styles and skills of leadership and
management.

2. Critical evaluation of the skills of
leadership and management:
The leadership is a vital activity of management. For
bringing changes to business, like Starbucks, Costa,
Domino's, McDonald's, Cafe Nero management and
leadership different skills are required.
 Initiate action
 Motivation
 Providing guidance
 Developing confidence (Gençer and Samur 2016)
 Builds work environment
 Co-ordination

3. The ways in which digital technology
has generated various necessities of the
staffs:
The various hard and soft skills for Starbucks,
Costa, Domino's, McDonald's, Cafe Nero are
demonstrated below.
 1. Expert Data Analysis
 2. Advanced Social Selling
 3. Network and information security

4. Way in which the skills can be gained:
 1. Expert Data Analysis:
 Here, the consultants must use and leverage proven
methods and effective tools and practices.
 2. Advanced Social Selling:
 It can be achieved through determine the customer
quicker, assessing clients on the basis of seniority, industry
and location.
 3. Network and information security:
 This can be deployed through the tools and tasks for
preventing the unauthorized programs and people from
getting access to the networks and various devices that are
connected to that (Tanniru 2018).

5. The ways in which the managers can deal with the changes
and how it has been affecting the styles and skills:
 Asking and Understanding:
 Tas has been seeking the areas of change that also includes
the cause behind the change.
 Being positive:
 Haz is found to be negati8ve regarding the modifications in
front of the staffs. The changes of leadership has been
indicating the change of styles, expectations and various
processes.
 Communicating with the team:
 Hazev is found to be communicating with the team as soon
as they gets aware of the changes.

6. Conclusion:
 It is seen from the presentation that the available
technologies in the market such as Starbucks, Costa,
Domino's, McDonald's, Cafe Nero are able to automate
what is known as management. This provides the leaders
with more time of leading. As digitalization disrupts in a
rising rate, the leaders get challenges to improper
anticipated employees under the business scenario. The
study shows how the leaders can be liberated from their
routine tasks for forcing over strategic changes.

Reference:
 Brown, C., Czerniewicz, L., Huang, C.W. and Mayisela, T., 2016. Curriculum for digital
education leadership: A concept paper.
 Connally, P.N. and Morris, L.R., 2017. The Impact of Emerging Technology on Leadership
Development. In Handbook of Research on Instructional Systems and Educational
Technology (pp. 400-408). IGI Global
 Gençer, M.S. and Samur, Y., 2016. Leadership styles and technology: Leadership
competency level of educational leaders. Procedia-Social and Behavioral Sciences, 229,
pp.226-233.
 Lee, K. and Malerba, F., 2017. Catch-up cycles and changes in industrial leadership:
Windows of opportunity and responses of firms and countries in the evolution of sectoral
systems. Research Policy, 46(2), pp.338-351.
 Tanniru, M.R., 2018. Digital Leadership. In Management of Information Systems.
IntechOpen.