University Thesis: Digital Servitization in Malaysian Healthcare

This doctoral thesis investigates the implementation of a new digital servitization strategy within the private healthcare sector in Malaysia. The research aims to assess the influence of Mackinsey’s 7’S model, as modified by other change models, on the potential transformation of the industry. The study addresses key research questions such as the components of servitization, factors influencing strategy implementation, and the gaps digital servitization can fill. The research also explores the process for transforming the Malaysian healthcare sector and identifies an optimal business model for adopting a servitization approach. The thesis includes a comprehensive literature review covering servitization, strategy implementation, service innovation, and the Malaysian healthcare industry, along with the methodology, findings, conclusions, and recommendations. The thesis also highlights the significance of the research, including its contributions to both academia and industry, as well as its limitations and suggestions for future research directions. The study employs both qualitative and quantitative methods, including surveys and data analysis to understand the factors influencing the successful implementation of digital servitization in the healthcare industry.