Digital Technology Implementation: Holiday Inn - Business Project

This report analyzes the implementation of digital technology at Holiday Inn, focusing on how digitalization can enhance business processes and achieve competitive advantage. The project management plan includes a work breakdown structure and Gantt chart, outlining tasks and timelines. Research methodology involves both primary and secondary data collection to assess the impact of digitalization on sustainability and objective achievement. The findings suggest that digitalization is crucial for attracting customers and driving growth. Recommendations include adopting strategies for successful digitalization and evaluating business performance using various measures. The report concludes that digitalization plays an effective role in enhancing customer engagement and promoting firm growth, supported by references to relevant academic literature.

Managing successful
business project

CONTENT
 Introduction
 Aims and objectives
 Project management plan
 Work break down structure
 Gantt chart
 Research methodology
 Recommendations
 Conclusion
 References

INTRODUCTION
In a business process, its main aim is to analyse and achieve
goals and objectives in a manner which can lead to
competitive advantage in the market place. To make firm
attain success and growth it is required to make effective
plans and strategies.

Topic- Implementation of Digital technology – Holiday Inn Case
Study.
Aim: Incrementing the utilisation of latest technology
Objective :
 Measure the outcome of digital applications
 To realize the value of digitalization
 To evaluate the need of digital process in existing operative
Aims and Objective

Project management designing
It is a kind of approach which helps out with the interrelated concepts
so that they can be evaluated and according to that major set up can
be done.
Research's Nature
Risk In Management
Time
Communication
Quality Control:

Work break down structure
It is interrelated with achieving all the business process and
its tasks which can be divided into equal ratios within
desired time frame. This kind of approach is highly used
by every business operations so that they aims and
objectives can be obtained within desired time frame.

Gantt Chart:
This kind of approach is highly effective in
completing all kind of business operations.
This can be said as highly important strategy
of management of time frames in order to
achieve all the tasks and activities within
allocated time frame in effective manner.

Research methodology
If a company wants to conduct a research then it must apply
various plans and strategies so that it can bring various
advantages to the industry. Investigation can be turned
out into a logical output with the help of methodologies.
 Primary
 Secondary

Theme 1: Is digitalisation enables a business process
to be sustainable?
Interpretation: In this,
34% candidates are in
the sector of yes side
while 5 of them are only
may be side and 1 is
being neutral.
a).Strongly
recommended
b). Recommended c). Don't know
0
5
10
15
20
25
30
35
40
34
5
1
Series1
Series2
Series3
Series4

Theme 2: Is digitalisation is fruitful in terms of pre set
objectives in Holiday Inn?
Interpretation: Out of 40, 38
candidates approves for
digitalisation to achieve
targets of firm while 1 does
not agree and rest is does not
have much knowledge about
it.
a). Yes b). No c). Can't say
0
5
10
15
20
25
30
35
40 38
1 1
Series1
Series2
Series3
Series4

Theme 3: Did you ever came across digitalisation in
business process?
Interpretation:28 candidates
thinks that digitalisation
helps company to attain
development in sustainable
manner. But 8 of them
people opted for this
statement and 4 are neutral .
a). Strongly yes b). Yes c).Can't say
0
5
10
15
20
25
30
28
8
4
Series1
Series2
Series3
Series4
Series5

Theme 4: Whether objectives can be attained of business
process within time period?
Interpretation: 35
candidates think that
digitalisation aids in to
attain the goals in
effective manner while 5
of them do not think for
same.
a).Yes b).No
0
5
10
15
20
25
30
35
40
35
5
Series1
Series2
Series3
Series4
Series5
Series6

Recommendation
As per the above report it has been determined that Holiday
inn has been adopting various plans so that adoption of
digitalisation can be successful and by that large number of
customers can be attracted so that growth and success can
be obtained. In order to determine business performance
several measures can be used so that evaluation of growth
and success can be seen.

Prepare a reflective report
Under this report, I have determined that for gaining the
lead in competition market it is highly important to
determine the factors which are related to future
performance and productivity in target market. By
determining those it can lead towards the dynamic
nature of the company.

CONCLUSION
From the above report it can be concluded that effective
roles needs to be played by digitalisation by
enhancing the number of customers who can use their
products and services growth for firm.

REFERENCES
Zimmerman, J.L and Yahya-Zadeh, M., 2011. Accounting for decision making and
control. Issues in Accounting Education. 26(1). pp.258-259.
Macintosh, N.B and Quattrone, P., 2010. Management accounting and control systems:
An organizational and sociological approach. John Wiley & Sons.
Simons, R., 2013. Performance Measurement and Control Systems for Implementing
Strategy Text and Cases: Pearson New International Edition. Pearson Higher Ed.