Marks and Spencer: Digital Technology Implementation Report

This report analyzes the implementation of digital technologies at Marks and Spencer. The report includes data analysis, presenting findings through charts and tables. The analysis focuses on the benefits of digital technologies, such as enhanced production, increased sales, and efficient business operations. It also explores the importance of innovation and the positive reactions to digital technologies within the company. The report covers different aspects like time and cost management. The conclusion emphasizes the importance of digital technologies for achieving high growth and success in the modern competitive era. The report shows the importance of digital marketing over traditional marketing. The report is concluded with the importance of digital technologies for future growth.

Managing Successful
Business Project

Table of Content
Introduction
Data Analysis
Interpretation
Conclusion
References

Introduction
Digital tools and technologies are considered as the most essential part
of modern business era as each small as well as large business
enterprises are concern on implementing digital technologies in
order to developing their performance and productivity at market
place. Marks and Spencer is a chosen company for this particular
report it is a large retail company which deals in variety of goods
and services and widely concerned on satisfying the needs and
wants of people at Marketplace

Data Analysis
This can be described as an effective part of research
which helps in analyzing the data in effective and
efficient manner through preparing themes which are
based on the questions of questionnaires.

Theme 1: The implementation of digital
technologies is beneficial for Marks and Spencer.
4
Yes
No

Theme 2: The major benefits of applying
technologies at work place.
Expansion of Business
Easy business operations
Increasing sales
Enhancement in production
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
6
5
4
5
Series1

Theme 3: In different manner digital
technologies are effective in organizations growth
.
Time Management
Cost Management
0
1
2
3
4
5
6
7
8
9
10
10
10
Series1

Theme 4: It is required for Marks and Spencer to
implement innovation.
11
9
Agree
Disagree

Theme 5: Marks and Spencer faces positive reaction after
implementing digital technologies.
Positive Negative
0
2
4
6
8
10
12
14
16
18
18
2
Series1

Theme 6: There is various reasons for company
to adopt technologies within the working
environment.
10
4
6
Gaining attention of customers
Developing revenue
Enhancing Market Share

Theme 7: In this modern era which is the most
preferred method for doing business.
Online Marketing Traditional marketing
0
2
4
6
8
10
12
14
16
15
5
Series1

CONCLUSION
As per the above given report it has been
concluded that in this modern and
competitive era organizations are concern on
implementing digital technologies at work
place in order to attaining high growth and
success through enhancing the production
and operations of firm.

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