Research Report: Digital Technology's Impact on Softwire Organization

This research report investigates the implications of digital technology on Softwire, a software engineering and digital design company. The report begins with an overview of the research, background, significance, aim, objectives, and research questions. It then delves into a literature review, exploring the positive and negative impacts of digital technology, including insights, consumer experience, productivity, data security, and privacy concerns. The study focuses on how social media tools can enhance customer relationships and the impact of digital technologies on small business operations. The research aims to identify the effects of social media tools in developing good relationships with customers and their impact on small businesses, with objectives including assessing the effectiveness of social media tools, identifying the impact of digital technologies, determining measures for customer satisfaction, and recommending ways for Softwire to gain a stronger market position. The report also covers research methodology, data analysis, and provides recommendations for Softwire to improve its business operations and customer engagement through digital technologies.

RESEARCH
REPORT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW................................................................................................................6
RESERACH METHODOLOGY...................................................................................................10
DATA ANALYSIS........................................................................................................................14
CONCLUSION AND RECOMMENDATIONS .........................................................................26
REFLECTION...............................................................................................................................27
ALTERNATIVE RESEARCH METHOD....................................................................................27
REFERENCES..............................................................................................................................28

TITLE
“The implication of digital technology on Softwire organisation”
INTRODUCTION
Overview of research
As per the current situation of business environment, the competition has gone very up as
lots of companies have entered the market and they are doing their doing their business activities
in an effective manner as well. So, in order to face these kinds of situation in the market,
companies have prepared themselves so that they do not face loss in the company (Prajogo and
Olhager, 2012). For this, a proper investigation or research is being done by the company
through which they can ascertain that which company is making use of which techniques so as to
achieve profit in the market. Digital technology has also made a strong position in the market
and through its application in companies; they can earn large amount of profits. Along with this,
it helps them in attaining goals and objectives of the company as well. In small sized companies,
it is very much essential for them to take corrective decisions and conduct their function in an
effective manner because then only they will be able to grow themselves in the marketplace.
They are required to implement correct digital tools and techniques so that their operations can
be performed in a proper manner but since it is a small sized company so they have to take care
of the budget as these tools and technologies aren't cheap.
The research project will discuss about the implications which these digital tools have on
the activities being conducted in small businesses. Social Media is also a very crucial digital tool
which is highly famous in the business environment. Through this companies can promote their
products and services amongst new customers in a proper manner and provide good services to
them as well (Brewster and Hegewisch, 2017). Softwire is a company which is providing
services regarding software engineering, digital designing solution and consultancy services as
well.
Background of research
Since the business environment has become so digitalized now so it is needed for all the
types of companies to apply digital technologies into their place where they are providing their
services. Basically, these technologies make the life of the people very easy as they are able to
perform all these functions in most effective manner and without any kind of issues as well.
Therefore, there are no. of companies which are taking initiative to implement new digital tools
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into their company so that they can compete with the other companies present in the market in a
proper manner (Pollock, Wick, and Jefferson, 2015). This will have a positive impact in the
businesses as their employees will get time to complete their activities in a proper manner and
complete it within the time limit as well. Softwire is a company which is being running in the
market since 2000 and are having only 130 employees but still they are having a passion to
deliver best to their customers and ensure growth and development in the market.
They are having a bright team who are capable to deliver best services to the company.
They are also making use of digital tools so as to give best services to their customers and
achieve their goals and objectives as well. They are having a good team of digital engineers who
understand the importance of social media so as to develop their business in the market. They
can make use of social media applications so as to develop the kind of services they are
providing to their customers and also the company can take review of the customers as well that
whether they like the kind of products that company is producing and where do they bring
improvement on. There are various social media networks which are organisations making use of
like Facebook, twitter etc. for giving advertisements of their products on social media.
Significance of research
Digital tools are a very effective techniques through which a company can successfully
grow in the marketplace and as well as they can gain profitability and productivity in the market
as well. It is only necessary that they should make use of it in a proper manner so that they can
achieve their goals and objectives in a proper manner (Moser, 2012). With the development of
innovative technologies, companies are understanding the need of upgrading their form of
conducting business activities as well because then only they will be able to complete their
business activities in a correct style. In order to do this in a proper manner, companies will
require an efficient and experienced person who is having all the knowledge about how to
implement the digital tools inside the company and take advantage of it to the fullest. After this,
the major aim of the company should be to understand that how social media tools can help the
company in making effective relationship with the customers and development the business of
small sized companies as well.
Aim of research
It is considered as one of the most important part of the research project because of there
will not be any aim then in which direction will the research process will be conducted into. It
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basically describes an issue which the company is facing and its possible solutions through
which they can achieve growth and profitability as well (Ford, 2014). The aim of this research
project is “To identify the implications of social media tools in developing good relationship
with customers and ascertain its impact on Small business enterprise - A case study on Softwire
organisation”.
Research objectives
This is also a crucial part as it is the one on the basis of which the ultimate goal of the
company is achieved. It is very much helpful for the researcher as through this they are able to
understand the whole research project in a proper manner. All these objectives are having a
connection with each other and therefore it helps the investigator to conduct the research process
in a proper way. Some of the objectives prepared for this research are as follows:
 To ascertain the effectiveness of social-media tools in providing satisfying in the current
business environment.
 To identify the impact of digital technologies on the activities conducted by small
business enterprise.
 To determine the various measures this is being implemented by the company to provide
satisfaction to their customers. Recommendation of various ways through which Softwire can attain effective position in
the market.
Research questions
These are the questions which is being prepared by the investigator as per the objectives
they have created for themselves (Kolb, 2014). Along with this, it can be said as one of the most
essential part of the research project because through this only they will be able to understand
their research in a proper manner. The research questions prepared for this project are as follows:
 How to ascertain the effectiveness of social-media tools in providing satisfying in the
current business environment?
 How to identify the impact of digital technologies on the activities conducted by small
business enterprise?
 What are the various measures which is being implemented by the company to provide
satisfaction to their customers?
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 Provide Recommendation regarding various ways through which Softwire can attain
effective position in the market
Timescale and graph
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LITERATURE REVIEW
Digital technology transformed every aspect of life. It is helpful in make devices lighter,
versatile and compact. There are some positive and negative impacts of digital technology
mention below as above:
Positive impacts
Gain better insights- Digital transformation modifies way in which firm conduct its
business. Through execution of digital technology, Softwire organisation can make improvement
in data collection and centralise the dashboards where analytics of business can be consumers in
an easy manner.
Improve consumer experience- It is necessary fore company to understand needs or
requirements of consumers. Strong consumer experience is necessary for company top sustain at
market place or make successful. With the help of digital technology, Softwire Company can
leverage the digital analytics in order to learn about purchasing behaviour of consumers and
engage them. It will help in develop positive impact in mind of consumers.
Improve productivity- The main focus of every business firm is to make improvement in
productivity of business. Through executing innovations in business, firm can help staff
members to communicate, collaborate and also do work in better manner.
Increase customers awareness: It is also an effective through which company can easily
interact with their customers and provide them relevant information towards the products and
services. This will help in creating their awareness about company and its services as well.
Negative impacts
Data security- Through using the digital technology in business, company can collect as
well as stored the vast data. It can be private information that is concerning people. It is complex
for Softwire Company to keep data safe and secure.
Privacy concerns- IT is difficult to have personal privacy in the world of digital and it
creates fear of stole as well as sold. People have more chance to hack their data or personal
things.
Increase overall cost of the company: Implementation of digital technology some
increase costs of the company because some time workers are not able to effectively implement
digital technology within their business activities. As it negatively affects the business activities
of the Softwire company which will reduce the productivity level in market place.
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Ascertain the effectiveness of social-media tools in providing satisfying in the current business
environment
According to views of David Wicks, 2015, there are various type of social media
platforms which are available in order to establish the websites so they promote various type of
tools and techniques that help in accomplishment of objectives and goals.
The most essential benefits of social media that softwire get that they effectively interact with
different types of customers and it is very important for whole management to formulate such
type of strategies and tactics that allow them to establish large customers base and the ways to
improve the relation of customers are following:-
 Improve responsiveness:- Social media is most important ways through which
organisation get different information and data through which they easily understand all
the needs and desire of current customers and further it helps in analysing different types
of strategies that allow them to achieved all the goals and aim in better and effective
manner. Further various tactics allow them to solve all type of problem that currently
faced by company. Huge competition: - Softwire has faced huge competition from their rivalry due to
innovative and digitalise tools and techniques therefore in order to remain in competition
company need to include modern technology in order to beat all the challenges of
competitors and achieved easily their objectives.
Identify the impact of digital technologies on the activities conducted by small business
enterprise
In current day and age, innovation is the fundamental piece of the work environment
which keep up all business tasks and its capacities adequately. Computerized innovation is basic
since this will give most recent procedures and techniques that assistance in expanding their
wage and income in legitimate way. Alongside this, computerized innovation help in examining
and investigating the plan of action that can utilized as a part of advanced innovation, strategies
and gadgets for securing distinctive favourable circumstances in legitimate way. Digitalisation
can just portraying and clarifying the strategies and methods that help them in increasing
tremendous benefit. By doing this, computerized innovation need to direct viable change and
advancement that assistance in acquiring high measure of wage and income.
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This will help with giving suitable administrations and offices that will roll out
improvements and modifications while offer items to the coveted clients. With utilizing of
advanced innovation, the organization items cost will lessening the powerful misfortunes.
Alongside this, association will enhancing and keeping up the productivity of business decision,
consistency, process that depend on benefit level. With the assistance of advanced innovation,
Software can make or make interesting merchandise that will drawing in substantial number of
clients and it help with acquiring immense measure of pay in viable way. This will help in
controlling and overseeing steadiness among staff individuals fittingly (Prajogo and Olhager,
2012).
There are sure focuses which show the significance of advanced innovation in Softwire
organization that are as per the following:
Creating business more proficient – In this advanced innovation permit workers and also
association which have more beneficial and effective items. They are utilizing compelling
projects which permit them for doing altering in simple and electronic accounting framework
deal with their whole information and data in appropriate way.
Focused in the commercial centre – The softwire products and enterprises gave and it
will required to be finished. The contenders are utilizing computerized innovation so they
required to acquire most extreme wage or gainfulness. For utilizing advanced showcasing, they
have to advance their firm items and administrations among the clients and furthermore direct
web based offering in everywhere throughout the world through utilizing internet based life
strategies or procedures.
Various measures which is being implemented by the company to provide satisfaction to their
customers
In this, there are different measures and evaluate which has been taken by an organisation
for attracting large number of buyers towards company goods or services in the market place.
Along with this, there are certain other major evaluation that are taken by an organisation which
assist in generating effective number of income in proper way (Brewster and Hegewisch, 2017).
There are different measures which has been taken by an organisation. It will help in lead
towards attracting large number of buyers at market place. There are various types of accurate
measures that are taken by firm as under:
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Execution of new and innovative technology – There are different types of new and innovative
technology that will assist in achieving desired goals and targets effectively. Along with this,
there are various types of latest and modern technology which help in reaching with customers.
New range of goods – With the help of implementing new and innovative technology that will
help in making new range of goods which provide them effective services or facilities to their
customers for enhancing the organisation performance (Pollock, Wick, and Jefferson, 2015).
Provide Recommendation regarding various ways through which Softwire can attain effective
position in the market
There are different types of strategies that can be used by company for sustaining the
effective position in the large market place. Along with this, there are various types of measures
that can take by firm for enhancing the level of profit within an organisation. There are different
types of strategies that should be achieved by firm. This will providing various strategies that
ascertain for fulfil the demand and demand of customers in effective way. There are different
types of methods and techniques that can be used by company in better manner. Different steps
has been taken by organisation for achieving desired goals and targets of an enterprise. 4Com
executing various types of strategies that can be achieving by firm by performing effective
functions and activities in proper manner. The company manager also require to accomplishing
desired goals and objectives by attracting large number of customers at large market place.
Research Gap can be is a kind of problem which has not been solved properly in the report.
In the current research report, the researcher was not able to focus on all the activities that are
being conducted in the sme’s and thus the impact on those activities could not be known by
them.
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RESERACH METHODOLOGY
This can be described as one of the most impressive part of the research project because
here all the important aspects of the research project is discussed. With the help of this, all the
issues associated with the research project can also be sort out in a proper manner. It is very
much essential for the researcher to conduct all their activities within the specified time limit so
that the goals and objectives of the company can be completed in a proper manner. Research gap
is the research question and problem that has not been answered in appropriate manner. It is
defined as topic and area for which missing and insufficient information limits the capability and
ability to reach with valid conclusion for specific question. A research requirement is refer as a
gap which limits the capabilities and abilities of making decisions in appropriate manner.
The investigator has to check that their project team is making use of correct approach of
research project or not and also the information related to the research project should be
collected in a proper manner and it should not be leaked to other party as well ( Shultz and
Adams, 2012). There are various sections which will be included in this part like type of
investigation, research design, approach etc. This will help the researcher to conduct the proper
analysis of the findings and ascertain corrective results of it as well. The investigator are setting
guidelines in order to carry out all their operations in effectual manner. The methodologies
which are beneficial for the present research are evaluated as:
Type of Investigation
In this section, the investigator is required to access the nature of the research project so
that they can apply appropriate tools and techniques which can benefit the process of research in
an appropriate manner. Basically, there are two ways in which research can be conducted in a
proper manner. They are Qualitative and Quantitative research. In qualitative method, the data is
being collected by making use of qualitative means and main focus here is on quality and the
perceptions of customers as well. On the other hand, quantitative research is that research which
is collecting their data with the help of data and charts. Since this present research is being
conducted on analysing the implication of digital technology on small business so the researcher
will put their main focus on understanding the qualitative aspects of the topic as it will be
essential for them.
Research Design
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