Report on Digital Innovation: Exploring the Foldable Smartphone Market

This report explores the digital innovation of foldable smartphones, highlighting their potential to address the increasing demand for larger displays while maintaining portability. It discusses the selling points of foldable devices, such as convenience and improved user experience, and identifies the target consumers as those who favor large-screen mobile phones. The market rationale focuses on the foldable design's ability to solve the pocket-fit problem, coupled with next-generation hardware for enhanced performance. The report also touches upon the technological advancements required, including flexible glass, batteries, and electrical components. Ultimately, the report concludes that the digital innovation of foldable smartphones holds significant promise for the future due to its innovative design, long-term customer interest, and practical advantages.

Running head: DIGITAL INNOVATION
Digital Innovation
Name of the Student
Name of the University
Author Note

1DIGITAL INNOVATION
Table of Contents
Rationale of the Report:.............................................................................................................2
Introduction:...............................................................................................................................3
Selling Point of the Device:.......................................................................................................3
Targeted Consumers:.................................................................................................................3
Market Rationale:.......................................................................................................................3
Reasons behind this idea will work:...........................................................................................4
Conclusion:................................................................................................................................5
References:.................................................................................................................................6

2DIGITAL INNOVATION
Rationale of the Report:
Putting the theories into practice is very much difficult work. Some brief research is
about the topic for putting the theory into practice. This rationale about the digital innovation
of foldable smartphone will discuss about how this research on digital innovation can be
utilised in the practical situations. In this research first of all the importance of the foldable
devices has been analysed. Before implementing this type of digital innovations it is very
much important to analyse the requirement of the innovation in the sense that how it can
improve the present condition. For this reason current problems in the present mobile phones
has been analysed. From the analysis it has been assessed that there is various of problem that
is currently present with the smartphones but one of the most important issue in this case was
its increasing display size. Depending on this concern digital innovation of foldable
smartphones has been selected in this case as this innovation can provide the capability of
folding the smartphone. Thus, through this innovation current trend of increasing display size
can be managed very easily as the size of the smartphones can be reduced to an adorable size
without compromising with the screen size. From this research it has been also analysed that
for making a flexible smartphone each and every parts of need to be flexible. Among this
parts the glass of the screen and battery of the smartphone need to be flexible in nature. Thus
in this research a manufacturing process of the flexible batteries and flexible glass is also
studied. From this study it has been analysed that the OLED screen panels can be the solution
in this case for manufacturing of the foldable smartphones. Regarding the batteries there are
several of organizations which are currently manufacturing the flexible batteries for many
wearable devices. Thus this technology can be utilised manufacturing of the flexible batteries
for the smartphone devices. Thus this theory of the foldable smartphone can be easily
implemented in the practical operations by the following proper manufacturing procedures.

3DIGITAL INNOVATION
Introduction:
The innovation is considered as creative thoughts, new ideas and new imaginations in
form of some methods or device. Innovating is also considered as application of some better
solutions which is capable to meet the requirements of existing need of the market (Jensen et
al. 2016). In this context the digital innovation is considered as a business model innovation
which is achieved through utilising the digital technologies.
One of the latest emerging digital innovation is the foldable mobile phones. This
digital innovation can be one of the most demanding digital innovation implemented
properly. In this a report a brief discussion will be done on this new digital innovation.
Selling Point of the Device:
The proposed digital innovation has a potential succession over the market. In the
current situation the display size of the smartphones are getting bigger due to the demand of
the market (Mallinson 2015). Though there is a market demand for the big display
smartphones peoples are often facing problem while they are carrying their mobile phones
due to their big size. In this type of situations foldable smartphones has a huge potential in the
market. By implementing the foldable phones technology, peoples do not have to
compromise with the display size but they will be able to carry this large size phone very
easily in their pocket.
Targeted Consumers:
In this aspects the main targeted consumers are the smartphone consumers for those
the large screen mobile phone are favourable.

4DIGITAL INNOVATION
Market Rationale:
Considering this foldable smartphone products over the traditional type of smartphone
products, this is having some major improvements. The consumers now will be able to fold
their smartphones as per their requirements (Terry 2019). In many of the cases peoples found
that they are unable to fit their phones in their pockets due to large size of the phone. In such
kind of situations peoples will be able to fold their phones in an appropriate way so that it
will be fit in their pockets. With that this devices will also comprise next-gen hardware which
will be providing better performance compared with the current mobile phones.
(Figure 1: Concept of Flexible Smartphone)
Currently various of research is going on regarding the creation of the flexible glass
which is the main requirement in this aspects. With that some other flexible materials are also
required which are currently also under the research process. With the flexible glass the other
requirements of the project are flexible type of batteries and electrical components. In this
case for meeting the needs of the targeted audiences, current researches on the foldable
smartphones has been analysed and practical knowledge has been applied so that flexible
materials for the foldable smartphones can be created.

5DIGITAL INNOVATION
Reasons behind this idea will work:
There are various of reasons due to which this idea of digital innovation will work.
First of all this will be able to create an awareness among the consumers due to innovative
design concept. Secondly it will also be able to maintain the interest of the customers for a
long time due to its extraordinary approach. As these phones will provide a larger screen for
the entertainment with consuming low amount of space this product will be a great success.
Considering the action, the consumers can perform an instant purchase as this system will be
easily available in the market due to high amount of parts availability of this phone.
Conclusion:
Form the above discussion it can be concluded that the digital innovation of foldable
smartphone will become a great success for the upcoming future. Various aspects of foldable
phones has been discussed in this article. In this aspects also the selling point of the device
and the targeted consumers for the device has been discussed. In the further discussion
market rationale for the product and reasons behind that the idea will work has been
discussed.

6DIGITAL INNOVATION
References:
Jensen, M.B., Johnson, B., Lorenz, E., Lundvall, B.Å. and Lundvall, B.A., 2016. Forms of
knowledge and modes of innovation. The learning economy and the economics of hope,
pp.155-182.
Mallinson, K., 2015. Smartphone Revolution: Technology patenting and licensing fosters
innovation, market entry, and exceptional growth. IEEE Consumer Electronics
Magazine, 4(2), pp.60-66.
Terry, B., 2019. Beginning of the New Smartphone Era. Marriott Student Review, 3(1), p.10.