This report provides a comprehensive analysis of digital innovation within the fashion industry, focusing on the application of virtual reality (VR) and augmented reality (AR) technologies. It begins with a business model canvas, outlining key partners, activities, value propositions, customer segments, and cost structures of a fashion startup. The report then delves into the current trends and technological advancements of VR and AR in the fashion industry, including virtual dressing rooms and personalized shopping experiences. It further explores the alignment of the business model with the value proposition, emphasizing the importance of customer-centric strategies and the integration of technology to enhance customer experience. The report also discusses customer segmentation based on various factors like age, gender, and lifestyle, and provides a detailed customer journey analysis. Finally, it concludes with recommendations for the startup, emphasizing the need to incorporate VR and AR technologies and align its business model with its value proposition to succeed in the competitive market.