Digital Landscape Analysis: Shopping, Travel, and Digital Products

This report provides a comprehensive analysis of the digital landscape, exploring its impact on various aspects of business and consumer behavior. It begins by examining the growth of online shopping and its effects on traditional high street stores, discussing the shift from offline to online retail and the challenges faced by physical stores. The report then delves into different business models, including 'clicks' and 'bricks,' and their sustainability, emphasizing the importance of omni-channel retailing, which integrates both online and offline channels for a seamless customer experience. Furthermore, it investigates the popularity of online travel services, highlighting their advantages and the convenience they offer. Finally, the report assesses the advantages and disadvantages of digital products, providing insights into their impact on business operations and customer engagement. The report concludes by summarizing the key findings and implications of the digital landscape for businesses and consumers.

Digital Landscape

Table of Contents
Introduction .....................................................................................................................................4
Growth in online shopping and its extinctions of typical high street store. ...............................4
Various models and which of them is most sustainable.............................................................5
Omni channel retailing ...............................................................................................................6
Online travel services popular on internet and websites free travel information. ......................7
Advantages and disadvantages of digital products.....................................................................8
Conclusion ......................................................................................................................................9
References .......................................................................................................................................9

Introduction
Digital landscape is changing the market to buy and sell differentiated product or services.
Digital landscape plays important role in marketing, selling and increasing profit as it helps in
product awareness. Digital landscape has the clear inclusion of social media platform to market
the product. Digital landscape helps in launching new product and its awareness. Everyone uses
internet these days so it is easy to sell product through digital landscape. Digital landscape plays
vital role in business as it expands business globally. Business can have customers in all over the
world as it will help in attract new customers towards the product or services. Digital marketing
has rapidly increased sale and business growth by brand positioning so that business can have
loyal and long-term customers. In this competitive market advertising and digital marketing are
strong tool to attract customers. Digital landscape has provided so many opportunities to the
business.
Growth in online shopping and its extinctions of typical high street store.
Shopping is necessary for each and every person in the world. People like to go for online
as well as offline shopping. But due to increase in online stores it helps customers to save their
time. Due to increase in online shopping people no need to leave their houses for shopping they
can order online (Gilliland, 2018). Increase in use of online stores effects overall growth of high
street shops. Due to use of innovation and new technologies helps in use of online stores are
increasing day by day. Due to digitalization business of street shops are decreasing large number
of products and services and variety of functions are available over the internet as Customers get
choices to choose the product according to their requirement. Due to increase in use of
smartphones as well as internet helps them to develop their business at large scale. For shopping
online customers no need to go out and buy products they can sit comfortably at their home and
buy products according to their requirement. Due to increase in online stores the engagement of
customers with high street shops is decreasing day by day. Digitalization effects overall working
of local shops. Business increasing their working at large scale with significant level Shift from
offline to online helps business to expand at large scale. Online shopping effects the overall
growth of offline and high street stores but somewhere they are not able replace offline stores
people still like to go for coffee shops, book stores but effects market of clothing products.

People like to go for offline shopping so that some product looks appealing to them and buying
those products. High street shopping gives the feel to customers. Customers are able to feel and
wear clothes in high street shopping. Large number of electronics products are available online at
low prices then offline stores. The products are providing same facilities and specifications to
their customers but at offline stores customers are able touch and feel products by their own and
helps them to know the overall development of their product.
Various models and which of them is most sustainable
Clicks
Whenever a company or an online website market their products with the help of online
ads and advertisement over social media as it helps them to expand their business at large scale.
Customers can click on the pages to get to the website. Companies need to pay to digital
marketers on the cost of per click. This method is costly for companies because when customer
clicks on link and not able to get proper benefits from those clicks and have to pay large amount
on marketing and not getting an effective outcome for their investment. Click is a part of online
advertising and used by large number of companies nowadays.
Bricks
Bricks means an offline marketing of products and services. Bricks helps companies to
serve customers face to face. It helps business to use signs and symbols for marketing their
product and helps to attract customers effectively over their product. Also uses online platforms
like social media to engage customers. Attract customers to like their products or stores pages
available online. Helps top find people near your physical stores. Bricks helps in marketing of
your physical stores as it helps business to reach customers effectively with using online
platforms. Bricks helps business in marketing with the help of newspapers, magazines,
televisions. Bricks helps in to get in touch with customers to build trust and effectiveness of their
products.
Bricks and clicks
Bricks and click work together where click helps to market online and brick mean
marketing online as well as offline for physical appearance of their products and services.
Customers can buy online or serve online on the websites of products and pick those products
from their physical stores. Business needs to check their inventories regularly if customers are

not able to get their desired products on physical store then they can go online and buy products
it helps company to reduce dissatisfaction in their customers. It becomes flexible for customers
while returning product they can buy products offline and return online as convenience of
customers. Physical store needs to provide discounts to engage customers effectively with their
products and services. It is the most convenient method to engage large number of customers
with products and services and helps business to increase their sustainability in a territory.
Omni channel retailing
In this retailing both physical and online stores are working together for development of
business at large scale. Customers are able to use different type of channels according to their
requirement and their comfort. Omni channel is used for marketing purpose of business. Channel
uses all the platforms where they are able to interact with users effectively like social media,
mobile browser (Kuper, 2017.) . It helps customers to find unique products and services which
they like to consume. Company sells at different types of multi channels like web store, social
media. Business uses omni channel to improve the experience of their customers and helps to
prepare strategies for their business. Use of all physical as well as digital channels to engage
customers with their products and services.
Online channels help the customers to save their time and efforts. Whenever a customer
wants any services then they take customers by having large level of available so that they reach
on the effectiveness and efficient. Customers no needs to pay extra cost or charges to take from
home the charges by travellers at minimum and able to satisfy the wants of their customers.
Customers get knowledge about the products on social media if any offers on products then
digital technologies is a good platform to engage customers and after analysis on digital
platforms customers able to purchase from physical stores of the business. With help of this
channel business uses different types of communication to get in touch with their customers.
Large number of companies use Omni channels for their success. Business needs to use all
resources effectively and in a way that helps them to increase their profit as well use of resources
effectively and in required way. Company needs to know their products, sales channel, analysis
of their customers. Omni channel helps company to use each and every channel in an effective
way which helps them to engage customers.
The example is –

 Apple in the News, A Prime Example of Omnichannel Retailing Done Right
 Crate & Barrel Pushes the Boundaries of Omnichannel
 Starbucks Is Bringing More to the Table Than Pumpkin Spice Lattes This Year!
 Sephora Is Just Cool in Omnichannel
 Walmart Takes Steps to Reassert Its Power in Omnichannel
Online travel services popular on internet and websites free travel information.
Online travel services is increasing day by day people like to use those services for their
comfort. Online travelling provides different types of facilities to their customers as compare to
local travellers. Large number of people have a influence over online travels.
Online guys provide expert insights
The online experts of travel agencies provide all information and their view point on the
services (Steenson, 2017). Inform about guidelines towards safety. The travel agencies provide
options for various hotels and restaurants that helps customers to get comfortable services.
Easy to check out
Online travel services have their own websites so its become easy for customers to
analyse them and their services. The comments are given by their travellers and other individuals
can make their decisions by reading those comments of travellers. The easy check out helps
travellers to know about the services given by travel agencies.
Make multi destination holiday
If a customer’s go for a vacation and books a travel agency to provide services. Internet
offers various types of facilities to their customers and helps them to develop their own business.
If customers prepare a plan to visit at some place then online travel agencies provide various
facilities to them to explore different places, they can expand their travel plan. Online operator
provides different types of services to their customers so that they can use those services which
helps them at large scale.
Provide quality services
Travel agents provide different types of facilities to their customers. Provide quality of
services to their customers and helps company to engage their customers. Quality services helps
them to explore their business at large scale. Providing quality helps them to improve their
services.
Provide effectiveness with their work

The travel sectors work effectively and develop environment that helps them top
convince their customers and satisfy their needs and wants and helps them to develop new
policies that are required for development of their business at large scale.
Advantages and disadvantages of digital products
Digital products are the resources that are required for large number of business for their
smooth working and development in the society and helps business to engage large number of
customers with their products and services and helps an individual to solve issues related to their
work environment.
Advantages
Business no needs to develop inventory or manage their inventory because all the
business done online and orders are taken online it helps business to reduce their inventory cost.
The digital products are less time consuming and business needs to use time in development of
business at large scale(Holmes, 2019.) . The digital products provide free delivery over their
products and services and helps business towards their overall success. Customers have benefit
of using physical products as they can see them and touch those products to know their value.
Physical products are real and helps business to develop at large scale. If a business design its
unique products then customers need to travel at the stores of the business which helps
companies to develop at large scale. Physical products have to pay offline and it reduces the
chances of fraud as compare to online transactions.
Disadvantages
Using digital platforms, it becomes tough for customers to demonstrate products as
compare to physical products where companies needs to engage customers and have to show the
effective use of products and services. Digital products are not tangible customers are not able to
touch and feel products and services (Ying, 2018.) . Digital products require great level of
marketing and testing because they have to develop in a market which effects overall growth of
the business. For physical costs customers’ needs to pay delivery charges. Physical products
require storage for that companies need to incur more cost in inventory control. Managing
physical products is a time-consuming process it effects overall growth of the business.

Conclusion
Report shows the use of digital platforms for overall growth of business. Report helps to
know the effectiveness of digital or online platforms and how they helps companies to grow at
large scale helps business to use those resources effectively. Effective use of clicks and bricks
helps business to develop at both online as well as offline platforms. The Omani channel helps to
develop business by combining each and every function of the organization. The importance of
travel agencies for development at large scale. Advantages and disadvantages use opf digital
products as well as physical products.

References
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