This report provides an in-depth analysis of the digital landscape and its impact on businesses. It begins by examining the shift from traditional high street stores to online shopping, discussing the factors driving this change and the potential for coexistence. The report then delves into five emerging technologies—beacons, facial recognition, robot assistance, smart mirrors, and auto checkout—outlining their advantages and disadvantages. A discussion of Symphony Retail's vision for Supermarket 2020 follows, prompting a reflection on the supermarket of the future and its key features. Finally, the report addresses the ethical considerations surrounding location-based marketing, particularly the implications of businesses knowing customers' locations. The report concludes with a summary of the key findings and their implications for the future of retail and digital marketing.
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