Digital Landscape Report: Technologies and Future of Supermarkets

This report analyzes the digital landscape within the context of the MSc International Business program, focusing on the evolution of retail technologies. The report begins with an introduction and proceeds to examine the co-existence of online and traditional retail, then dives into a detailed discussion of five emerging technologies: Beacons, facial recognition, robotic assistance, smart mirrors, and auto checkout, outlining their respective advantages and disadvantages. The analysis is grounded in the provided videos and supported by external sources. Finally, the report envisions and describes the supermarket of the future, incorporating and critiquing the discussed technologies. The conclusion summarizes the key findings, and the report includes a list of references.

Digital Landscape

Table of Contents

INTRODUCTION
Task 1
Task 2
Discuss the 5 ‘New’ technologies outlined in video 2 and explain the advantages and
disadvantages of each technology
1

 Beacons technology- Beacons are an intently conspicuous device which are designed to
attract attention to a specific location. Beacons are connected to a radio signal which
connected to a server and server than pushed the target to the location by showing a pop
up message by capturing the location of a targeted person. It usages low energy Bluetooth
technology to send signal to further smart devices which are nearby. Simply beacons
connect and communicate information to smart devices location based searching and
interaction are easier and accurate.
Advantageous-
 Beacons devices helps in knowing about the customer, thus it help in increasing
customer data granularity.
 Used by the business to send promotional messages to the nearby targeted
audience.
Disadvantageous
 Tracking movement is not simple because it only capture the promximate target
only.
 Beacons technology are not cost effective so they are not suitable for small
supermarkets.
 Facial recognition- Facial recognition technology is sesnor based technology that
capture the emotional aspect , supermarket are using to track the people which enter in
the store. This technology can assist a supermarket by tracking the face recognition of a
person who has past experience of theft and anti-social behaviour, facial recognition
technology give message to the management and a staff is being order to have an eye on
the doubted customer.
Advantages-
 One of the crucial importance of facial recognition technology is that it allow super
market to insure safety and security and reduces the chances of happening any crime. Facial recognition technology made shopping more enjoyable anc convient to the
customers
Disadvantage
2

 Being captured and monitored will feel people that they are being judged and behaviour
is analysed which affect the personal freedom of a person.
 Certain countries ban this technology as it violets the personal right and it also create
data vulnerability. Robotic assistance- Robot are the future of retail industry, robots with supportive cheap
and ability to recognise other to found something in the store just by showing picture and
selecting the item from the robot assistance, then it will take customer to their needed
item.
Advantage
Disadvantage Smart mirrors- Days are gone when supermarket are using tradition al mirrors it is era
of smart mirrors which are based on artificial intelligence and virtual reality technology
that act as the trial and changing room for the customers. Customer can try various
product from the sensor and can click picture and upload it on social media to get
suggestion from their friends. Oak fitting changing room is a perfect exapmple where
customer try products which they carry and can demands the desired size and colour by
using RFID technology, the support staff with Big Data gained the information and take
product to the customer on changing room.
Advantageous
Disadvantage Auto checkout- After evaluating all the technology lets talk about the payment system,
modern supermarket are free from line and hassle free by including auto checkout where
customer scan the product and from their respective account the payment will be made.
Advantageous
Disadvantage
3

Task 3
.
CONCLUSION
4

REFERENCES
Books and Journals
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