Analysis of Digital Technology and Leadership in Service Sector

This report examines the impact of digital technology and leadership on the service sector, focusing on consumer engagement and organizational development. It compares and contrasts leadership styles, such as the hands-off approach and situational leadership, used in different service organizations like Docklands and TUI. The report highlights how digital tools, including platforms like Deliveroo and social media, are utilized to reach consumers and understand their preferences. The conclusion emphasizes the importance of effective leadership and the strategic use of technology for organizational growth and consumer satisfaction, referencing key academic sources. This analysis is crucial for understanding how the service industry adapts to technological advancements and leadership dynamics.

Table of Content
 Introduction
 Comparison of Service Sector
 Role of digital technology
 Conclusion
 References

Introduction
Service industry are very much crucial for an organisation to give best
services to consumers by accessing needs and wants in proper way.
In that presentation it focus on role and importance of digital
technology in other service sector by comparing and contrasting.
Digital technology helps to reach at large no. of consumers. In case
of Docklands they give best services to their consumers by
accessing their needs and wants in proper way.

Comparison of Different Service Industry
Organisations Change Management Systems
and Leadership
Leadership style vary from organisation to organisation and individual
to individual that depends on their circumstances and working
conditions. In case of Docklands they use Hands off approach and
on other hand TUI uses situational leadership style. So in every
industry leadership style changes according to change in
circumstances and change in market demand.

Role of digital technology
Digital technology is one of effective tool of promotions to reach at large
no. of consumer base by evaluating their taste and preferences in
effective manner. In that presentation the two service sector organisation
exist in which Hotel chain of Hazev, Haz and Tas and on other hand
TUI which is an organisation of travel and tourism sector. So both uses
digital technology to grab attention of their consumers. Hotel chain use
digital technology by using Delveroo by it they capture consumers and
on other hand In TUI they use social media to promote services.

Conclusion
From the above PPT it has been summarised that role of leader and
manager are very much crucial for an organisation to deal in every
situation. With enhancing role of digital technology to reach at large
no. of consumer base by knowing their taste and preferences. So all
these factors are very important in organisational development and
enhancement.

References
Shek, D.T., Chung, P.P. and Leung, H., 2015. Manufacturing economy
vs. service economy: implications for service leadership.
International Journal on Disability and Human Development.
14(3). pp.205-215.
Shek, D.T., Lin, L. and Liu, T.T., 2014. Service leadership education
for university students in Hong Kong: Subjective outcome
evaluation. International journal on disability and human
development. 13(4). pp.513-521.

Thank You