Digital Future: Lidl's Transformation and Recommendations

This report provides an analysis of Lidl's digital transformation, starting with its historical context and the challenges faced in the early stages. The report highlights Lidl's adoption of digital tools, such as SAP concur expense, to streamline operations. It also discusses the company's competitive analysis, including its strategies compared to competitors like Aldi, particularly in online services. The report emphasizes the significance of digital business in attracting customers and maintaining direct contact with them through various platforms. Furthermore, it concludes with recommendations for Lidl's future digital strategies, emphasizing the importance of adapting to changing customer needs and leveraging digital platforms for growth and competitive advantage. The report also references key academic sources to support its findings.

Digital Future

INTRODUCTION
Digital means electronic technologies that create stores and processing data in terms of positive plus non-positive
(Schallmo and Williams, 2018). Lidl is German international supermarket chain with products discount offer, also
operates many stores in various developed countries. This report explain about digital history and also focused on
digital transformation moreover with future recommendation about digitally for organization.

Digital history of Lidl
Initially in 1980, Lidl firstly have store shopping for their customer, and they are facing many problems in selling their
products. Without digitally they cannot deal with some other competitors. During research, they have identified
some application such as SAP concur expense (connect with all travels, expense and vendors, plus provide single
on the way of travelling. Gain visibility and make process in simply ways to handle) for commerce. For registered
in company Lidl customer download free application along with create account in selecting their favourite Lidl
stores. So after that they can enjoy benefits as well in other countries where Lidl platforms are available.

Continue.....
It is also found that Schwarz group in which Lidl and Kaufland comes, is about to develop its own cloud
service. One of the main reasons of developing its own cloud service is taking competitive advantages and
changing as per the current needs of people. This group acquired Camao IDC company as it develops online
platforms and virtual reality products. So, by making use of all these services, Lidl can solve problems of
customers in a timely manner and can increase their experience.

Competitive analysis
When companies make use of new strategies and go digital then it becomes important for them to identify
intensity of competition in the sector. It is important for Lidl sector of knowing that how many other retailers in
this sector are thinking about going digital and what are their strategies. It can help out in changing or improving
their own strategies. By doing so, Lidl can take several advantages (Pousttchi and Dehnert, 2018). So, in the
context of competitors it is found that as like Lidl, Aldi also focused on its product wine and provide it on decent
margin price that can be profitable for Aldi and can increase competition for Lidl. But it is also found that Aldi
does not provide online delivery of food and for collecting food that have been ordered online, customers require
visiting store that can sometimes increase travelling cost and time. So, it is somehow beneficial for Lidl.

conclusion
From the above report it had been concluded that having digital business many ore customer gets attract towards
company products along with that have some benefits of their offers and discounts. Being digitally business
retailers and manufacturing can also earn profits meanwhile they have directly contact with customer, as company
inform that through mailing, creating social media page on face book, Instagram and Twitter where large numbers
of people are using this platforms. In passing information customer also easily adopted changes which companies
have made for them.

REFERENCES
Books and Journals
Pousttchi, K. and Dehnert, M., 2018. Exploring the digitalization impact on consumer decision-making in retail banking. Electronic
Markets. 28(3). pp.265-286.
Reinartz, W., Wiegand, N. and Imschloss, M., 2019. The impact of digital transformation on the retailing value chain.International
Journal of Research in Marketing. 36(3). pp.350-366.
Soutjis, B., Cochoy, F. and Hagberg, J., 2017. An ethnography of Electronic Shelf Labels: The resisted digitalization of prices in
contemporary supermarkets. Journal of Retailing and Consumer Services. 39. pp.296-304.
Tewksbury, C.G. and et.al., 2019. Interactive kiosk. U.S. Patent 10,504,389.
Schallmo, D.R. and Williams, C.A., 2018. History of digital transformation. In Digital Transformation Now! (pp. 3-8). Springer,
Cham.