Final Major Project Resource: Digital Portfolio for Diamond Promotion

This digital portfolio details a project focused on promoting luxury diamonds through digital invitations and VR technology. The introduction highlights the shift towards digital platforms for sustainable product promotion, emphasizing the use of digital invitations with graphic designs to reach high-end clients and reduce resource wastage. The portfolio includes a mind map, mood boards, primary research (surveys indicating consumer preferences for online and VR promotions), contextual research (De Beers' digital marketing strategies), secondary research (the rise of digital invitations post-pandemic), and the creative design development process. The final design outcome showcases an attractive, sustainable, and VR-friendly invitation. The evaluation report assesses strengths in creativity and design, weaknesses in organization and self-analysis, and the research methods used. The project aims to demonstrate the effectiveness of digital tools in promoting luxury goods and achieving sustainability goals.

Final Major Project
Resource
DIGITAL PORTFOLIO

Table of Content
 Introduction
 Mind-map
 Mood Board 1
 Mood Board 2
 Primary Research
 Contextual Research
 Secondary Research
 Creative PROJECT Design Development
 Final design outcome process
 Final Design Outcome
 Evaluation Report

INTRODUCTION
 Digitization has paved a way for developing sustainable projects and
services which help consumers increase responsible shopping.
 In context of the creative project for this digital portfolio the topic which
has been selected is the promotion of luxury diamonds with the help of
digital invitation including digital Graphics.
 Promotion of luxury products also needs to take digital pathway because
many high end elite client primarily use digital technology in their daily life
in order to learn about new product in the market including luxury products.
 The usage of digital invitation with graphic designs for promotion of
diamonds will support sustainability as the digital diamond product
features will be communicated to the desired high end consumers without
high wastage of paper and other important resources.
 In this carbon footprint for promotion of luxury diamonds will reduce
significantly having better impact on the planet resulting in effective
product promotion.
 The digital invitation focused on promoting luxury diamonds will also be
VR friendly making them applicable in VR and digital mediums.

Mind Map
Digital
Invitations
for luxury
diamond
promotion
Graphic
design
Sustainable
Product
branding
Cyber
Security
Corporate
friendly
Diamond
promotion
Virtual
Reality
Supports
sustainable
promotion
Professional
designing of
graphic
elements
Helps market
company
events
Can be
seen with
VR
technology
Aesthetically
pleasing
Effective brandinhg
through VR and
digital promotions
Better digital
presence or elite
clients
Reduces
wastage of
paper
Helps reach
elite class
clients

Mood Board 1

Mood Board 2

Primary Research
Q1) Do you prefer online promotions for purchasing luxury diamond products ?
a) Yes
b) No
Q2)Do you want to access to promotional content which can also be seen in VR?
a) Yes
b) No
Q3) What concerns you have about digital invitation promotional material for diamond
products?
a) Cyber Security
b) Ineffective user experience
c) Unappealing design
d) All of the above
Q4) What factors make you attracted towards VR digital invitation for diamond products?
a) Immersive experience
b) Better graphics
c) Easy to use
d) All of the above
Sample Size: 10

Primary Research
8
2
a) Yes b) No
Q1) Do you prefer online promotions
for purchasing luxury diamond
products ?
Frequency
a) Yes 8
b) No 2
Interpretation: From the above graph it is determined that
out of 10 participants 8 have agreed that they prefer online
promotions for purchasing diamond products while the
other 2 have stated that they do not prefer online
promotions for purchasing luxury diamond products.

Primary Research
a) Yes b) No
Q2)Do you want to access to promotional
content which can also be seen in VR?
Frequency
a) Yes 7
a) No 3
Interpretation: From the above graph it is determined that out of 10
participants 7 have agreed that they would like promotional content
with VR capabilities while the other 3 have stated that they are not
interested in seeking promotional content associated with VR
capabilities.

Primary Research
a) Cyber Security b) Ineffective user experience
c) Unappealing design d) All of the above
Q3) What concerns you have about digital
invitation promotional material for diamond
products?
Frequency
a) Cyber Security 4
b) Ineffective user experience 2
c) Unappealing design 1
d) All of the above 3
Interpretation: From the above graphical data it is determined that out of 10 respondents 4 have selected
cyber security as their main concern for digital invitation promotional material for luxury diamond
products while according to 2 it is ineffective user experience. A single respondent has selected
unappealing design as their main concern in context of digital invitation promotional material for
diamond products while the 3 have stated that they have concern about every option provided in the
questionnaire.

Primary Research
a) Immersive experience b) Better graphics
c) Easy to use d) All of the above
Q4) What factors make you attracted towards
VR digital invitation for diamond products?
Frequency
a) Immersive experience 4
b) Better graphics 4
c) Easy to use 1
d) All of the above 1
Interpretation: From the above graphical data it is determined that out
of 10 respondents 4 have stated that immersive experience is the factor
of VR digital invitation for diamond products which makes it attractive
to them. Other 4 respondents have chosen better graphics quality and
single participant has selected easy usage as the answer for their choice
of factor which makes VR digital invitation for diamond products
attractive to them. The remaining single respondent has stated that all
the option mentioned in the questionnaire make the VR digital
invitation promotional material for luxury diamond goods attractive to
them.

Primary Research
Conclusion
 From the above primary research it is evaluated tat
most consumers prefer digital invitation promotional
material for diamond goods and are acceptable
towards digital invitation promotional material for
luxury diamond goods which is also applicable in
VR.
 On the other hand they are concerns about cyber
security the most. This showcases that consumers are
yet to fully trust technology related with VR because
there is threat of cyber fraud and cyber crime.
 Finally some of the factors which attract consumers
towards VR digital invitation promotional material
for diamonds includes immersive experience and
better graphics.
 This showcases there is need and acceptance of VR
technology invitation promotional material for
diamond products.