Impact of Digital Technology on Business Activities: A Case Study

This report examines the impact of digital technology on business activities and organizational performance, focusing on a case study of Dalcour Maclaren. The report begins with an introduction outlining the research overview, background, significance, aims, objectives, research questions, and issues. The literature review evaluates the impact of digital technology on the business environment, determines its significance in Dalcour Maclaren, recognizes its role in improving organizational performance, and recommends ways for Dalcour Maclaren to enhance its business functions and gain competitive benefits. The methodology section details the type of research, research design, data sampling, methods of data collection, and ethical considerations. The report then presents data analysis, followed by conclusions and recommendations. The study aims to ascertain the impact of digital technology on business activities and its effect on developing organizational performance. The findings are based on the analysis of digital technology's influence on the company, aiming to maximize profit and identify effective implementation strategies for SMEs. The report also highlights the importance of resources and capabilities, such as trademark and brand know-how, for sustained performance in the market.

Research Project

Table of Contents
TITLE: ............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of research............................................................................................................1
1.2 Background of research.........................................................................................................1
1.3 Significance of the research..................................................................................................1
1.4 Research aim.........................................................................................................................2
1.5 Research objectives...............................................................................................................2
1.6 Research question..................................................................................................................2
1.7 Research issues......................................................................................................................3
CHAPETR 2: LITERATURE REVIEW.........................................................................................3
2.1 Evaluate the impact of digital technology on business environment....................................3
2.2 Determine the significance of digital technology in Dalcour Maclaren...............................4
2.3 Recognise the impact of digital technology in improving the organisation performance....4
2.4 Recommend different ways by which Dalcour Maclaren can increasing their business
functions and gain competitive benefits......................................................................................5
CHAPTER 3: RESERACH METHODOLOGY.............................................................................6
3.1 Type of research....................................................................................................................6
3.2 Research design.....................................................................................................................6
3.3 Data sampling........................................................................................................................7
3.4 Methods of data collection....................................................................................................7
3.5 Ethical consideration.............................................................................................................8
CHAPTER 4: DATA ANALYSIS................................................................................................10
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS...................................................17
5.1 Conclusion and recommendation........................................................................................17
REFERENCES .............................................................................................................................19

TITLE:
“To ascertain the impact of digital technology on business activities and its effect on
developing organisational performance. A case study on Dalcour Maclaren”.
CHAPTER 1: INTRODUCTION
1.1 Overview of research
In current business environment, every organisation have their own aim for developing
and making the activities of their company so this will help in increasing their income and
revenue in the large market place. Recently, digital technologies are currently trending and there
are many firms which are executing such technologies so they are considering that they are the
major for developing the performance and productivity of the firm at the market place. The main
aim of this company is to adopt different methods and tools by which they are getting high
growth and success (Rummler and Brache, 2012). Along with this, it is that technique which help
in providing advantages to the small or large organisation that assist them in formulating their
abilities or capabilities in the market. The major aim of this organisation is to revolutionise the
way where they are doing working in company and services can be used then firm are capable
for save the time, enhancing their income, employees productivity and profitability in better
manner.
1.2 Background of research
Dalcour Maclaren are the chartered technologist which provide professional advice and
consultancy services to the utility and structural sectors. They love their products and services
which help them in taking benefits from this. This was established in 2003 in united kingdom
and its main aim is to developing and improving the communication services or facilities of UK.
Along with this, there are various competitors which are implemented different marketing
strategies and policies for developing productivity of their employees so that success and growth
can happen within an organisation (Sirmon and et. al., 2011). In recent era, workers wants to
complete their work at given time period and with the help of this, they are willing to earn
money for attracting large number of customers towards their services and facilities.
1.3 Significance of the research
This research study focuses on the impact which has been carried out by implementation
of digital technology in the organisation. The changes in performance outcomes needs to be
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assessed through this research so that their influence on business can be determined. The aim
which drives a business is to achieved determined level of profitability and a reputation in the
market which leads to attainment of competitive edge for an organisation. To achieve the same a
business undertakes use of distinct tools and techniques so that its corporate goals are being
fulfilled. But it is equally important to identify whether such elements are being useful for an
organisation and serve their purpose. This research study aims to maximise profit earning
capacity of an organisation through identifying influence which has been provided with digital
tools which are undertaken by the organisation (Christopher, 2016). It has been identified that
use of digital tools helps in making organisation work more effective and efficient but it is
equally crucial to identify manner through which they can be thoroughly implemented so that
right results could be achieved. For a SME, implementation of digital tool has been determined
to be an approach which helps in making sure that competitive position can be attained in the
market.
1.4 Research aim
This can be regarded that it is one of the essential part of research project because all the
major activities and functions that are developing in this investigation which are based on
research aims. Along with this, it is that act which guide for researcher to carry out all functions
and activities in accurate manner. The aim of this research is “To ascertain the impact of digital
technology on business activities and its effect on developing organisational performance. A case
study on Dalcour Maclaren”.
1.5 Research objectives
 To evaluate the impact of digital technology on business environment.
 To determine the significance of digital technology in Dalcour Maclaren.
 To recognise the impact of digital technology in improving the organisation performance.
 To recommend different ways by which Dalcour Maclaren can increasing their business
functions and gain competitive benefits.
1.6 Research question
 How to evaluate the impact of digital technology on business environment?
 What are the major factors which determine the significance of digital technology in
Dalcour Maclaren?
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 How to recognise the impact of digital technology in improving the organisation
performance?
 Give recommendations through which Dalcour Maclaren can increasing their business
functions and gain competitive benefits?
1.7 Research issues
While executing the research procedure, it is essential for researcher is to conduct all
their major activities and functions in better manner so this will help in getting desired goals and
objectives can be accomplished. On the other hand, it is not smooth as it can analysed such
factors. There are different types of issues and problems which are faced by researchers at the
time of conducting investigation on specific topic (Rasula, Vuksic and Stemberger, 2012). Along
with this, there are some kind of problems which can occurs at anytime and anywhere which
does not avoided in any manner. Moreover, it is essential for investigator for making backup
plan so with the help of this they can resolve various issues and barriers within an organisation.
CHAPETR 2: LITERATURE REVIEW
This is determined as one of the important part of research report due to this investigator
try to acquiring viewpoints of different writers who have effective skills and abilities. The
researcher view can assist them for conducting their functions and activities in better manner.
Through this they can take good decisions for an organisation in effective manner. With the
literature review, the investigator are capable for analysing and evaluating all research segments.
There are various scholars that will provides their viewpoint on the major research aim that are
related to digital technology.
2.1 Evaluate the impact of digital technology on business environment
In current time period, it is determined that digital technology like boom for the economy
so they are providing different opportunities for an organisation through which they can easily
grow in the market place (Prajogo and Olhager, 2012). Along with this, such type of
technologies have revolutionised way of working of the firm. There are different advantages for
implementing digital technology in the companies so they are utilising accurate resources and
this will not be wasted at any more. There are various points which evaluate the impact of digital
technology that are discussed as under:
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 Impact on operating cost – With the help of digital technology, the companies can
decline their operational value in effective manner (Brewster and Hegewisch, 2017). In
this, there are various methods and techniques which can be invented by investigators so
this will assist firm in conducting various activities in better way and reduces the interval
of time.
 Improvement in communication – The digital technology will help in making proper
improving their communicating procedure which are happened within an organisation.
Along with this, there are different types of applications that can be used for conducting
different type of communication such as content, electronic mail, video calls, etc.
 Enhancing in productivity – Each organisation required to increasing their productivity
with the assistance of using different methods and techniques so employees are capable
for conducting their work in better and effective way in given time period. On the other
hand, for increasing productivity firm can easily decrease their labour cost and provide
employees advantages in accurate manner.
2.2 Determine the significance of digital technology in Dalcour Maclaren
This is important for each organisation is to developing and designing their company
structure according to the desired changes which are occurs within the business environment.
After doing digitalisation each and every firm has became serious regarding using digital
technology in regular working system. Along with this, digitalisation assist in performing
effective activities or functions and also reduces the workload of staff members in proper manner
(Pollock, Wick and Jefferson, 2015). Significance of digitalisation in Dalcour Maclaren that are
described as follows:
 Such applications assist them in developing strong relation with their customers so they
can easily contact with them and also taking feedbacks regarding their services and
facilities.
 Digital technology also help in developing and improving their best quality based
products and services in effective manner.
 This will decreases the performance time for specific tasks in given time period.
 It cut down the cost of various procedures for production sector.
 It concentrates each department record and their main motive is to kept single format.
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Such methods and techniques will assist the Dalcour Maclaren for developing and designing
major strategies or policies that can help in formulating organisational performance.
2.3 Recognise the impact of digital technology in improving the organisation performance
According to Moser (2012) it can be considered that there are various modifications and
changes which are occurs within an organisation so this will directly impact on major alteration
that has been develop in the company through this all the main functions can be conducted in
effectual mode. There are various ways through which digital technologies can assist in
increasing organisation performance that are described as follows:
 This is necessary to determined that by implement digital technology, company
administration will be able for keeping their company managed and maintained in well
organised manner. Therefore, it will also assist in smoothly running of business functions
and activities which aid for achieving desired goals and objectives in better manner.
 If worker can be motivated and encouraged to finish their business activities and
functions by using different technologies then the major activities can be conducted in
effective manner. Along with this, the company manager required to compare their
employees performance with the help of using latest technologies, without using
technologies after that they decide whether it is impressive or not.
2.4 Recommend different ways by which Dalcour Maclaren can increasing their business
functions and gain competitive benefits
The main aim of this company is to earn huge amount of profitability and income so they
required to complete their major motive which is important for take care regarding activities and
functions that should be conducted within an organisation and they will need survive in the
competitive benefits in the large market place (Ford, 2014). On the other hand, if they will
acquire this benefit then they are capable for interacted with more people and developing high
selling. There are different ways through which performance can be sustained in the large market
place that are described as under:
Resource and capabilities – This can be explained that if an organisation need to
execute effectively so this is necessary for adequate resources so that they can easily survive
with their rivals in proper manner. If they have no talent and resources for such activities that
will be performed so this will not effective in any manner. There are various example of such
resources which are described as under:
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 Trademark and apparent
 Brand know how
 Installed consumer base
Value creation – This is very essential for organisation is to conduct various activities and
functions with the help of this the company can developing and creating in the large market place
that will assist in gaining attention of large number of customers towards their services and
goods (Kolb, 2014).
CHAPTER 3: RESERACH METHODOLOGY
3.1 Type of research
In this sections, learners are going to address different techniques and tools that are used
while performing research methodology in order to get precise data and information. These data
help in achieving desired goals and objectives of business in efficient manner. That is why it is
necessary for an organisation to implement best methods of research so that company can
achieve ultimate success. Two types of research method are used and they are qualitative and
quantitative. Quantitative research include numeric figures and numbers. Its main aim is to
measure the amount or quantity and compares it with past records and make adjustment for
future period. In this mathematical models, theories or hypothesis are used for running
quantitative research. On the other hand, qualitative research represent data other than
quantitative research. It basically includes collection, analysis and interpretation of data by
observing what people do and say. This research method refers to meaning, definitions,
characteristics, description of things (Shultz and Adams, 2012). It applies different types of
methods for collecting data, mainly individual, interviews and focus groups.
3.2 Research design
According to this section, organisation prepare appropriate research design which provide
proper guidance to the employees and other staff working under research. Research design
include different methods and processes used at the time of collecting and analysing measures
and define their types (description, semi- experimental, experimental, review) and sub types. It
help employees to carry out their work in right direction. There are different types of research
design which depend on the problem and objective of study. They are exploratory, descriptive,
diagnostic and experimental research design.
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In exploratory, research is based on imagination and ideas of researchers about
something. He mainly explores those areas which are not yet explored and try to bring it to the
eyes of people. In descriptive, research describes a particular phenomena under his study (Salas
and et. al., 2012). This research mainly covers characteristic of people, materials, socio-
economic characteristics such as education, age, income, etc.
In diagnostic, the researchers is mainly interested in knowing about the root cause of
problem. It is basically concerned with problem solving research that includes, emergence,
diagnosis, solution and suggestion for the problem. In experimental, research design is used in
natural sciences which is different from social sciences. In this, one group is subjected to
experiment which is known as independent variable and other is considered as control groups
known as dependent variables. Comparison between the groups gives out the result.
3.3 Data sampling
It is a statistical analysis used to analyse, select and manipulate data and information
related to research project. There are different methods used in data sampling and they are
probability and non probability sampling. Probability sampling is an effective method to
represent that chosen population sample is correct and the survey conducted on them is valid.
Some methods are used in probability sampling and they are simple random, stratified, cluster,
multistage, systematic random.
Non probability sampling methods does not allow estimate the extent to which sample
statistics are likely to vary from population parameters. They are convenient and cost effective
method and involve two methods such as, voluntary ad convenience sample.
3.4 Methods of data collection
Data collection is the process of collecting and gathering data from all the relevant
sources related to targeted sample (McGrath, 2012). It is important to gather accurate data or
information to maintain the integrity of research, take better research decisions and ensuring
highest quality. It is mainly divide into two sources of data collection and they are described
below:
 Primary data collection: This is further divided in to two groups: qualitative and
quantitative. Qualitative method is concerned with words, sounds feelings, emotions,
colours and other elements that are non- quantifiable. They ensure greater level of
understanding and data collection of this methods includes interview, questionnaires with
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open ended questions, focus groups, observations, case studies. On the other hand,
quantitative methods is based on mathematical calculations and statistics. This methods is
cheaper to apply and can be applied in shorter time period. Method include questionnaire
with closed ended questions, correlation and regression method, etc.
 Secondary data collection: Data is collected or obtained that are already been published
by someone like, journals, online, books, newspaper, magazines, etc. Collecting data is
more easier than collecting data from primary sources (Costen and Salazar, 2011).
Secondary sources have abundance of information which can be taken for research
purpose.
3.5 Ethical consideration
It is one of the most important parts of research. It helps in protecting various types of
issues and barriers while running the research project. Researchers should be aware about values
and ethics while carrying out the research. He should avoid asking any personal question from
the respondent. Researchers should respect the dignity of the participants and should take their
consent prior to research. They should ensure the confidentiality of the information given by
participants and protection of privacy should be prioritized. Researcher should communicate all
information related to research with honesty and transparency. Any misleading of information
should be avoided.
QUESTIONNAIRE
Q1. Does digital technology assist in increasing business activities and functions of
Dalcour Maclaren?
a) Agree
b) Disagree
Q2. What are the required methods and techniques which can be used by people in
current period of time?
a) Laptop
b) Mobile phones
c) Broadband
Q3. Can digitalisation help Dalcour Maclaren company in achieving desired growth and
business development?
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a) Simple and effectual communication
b) Application progression
c) Sharing of facts and figures
Q4. Which are the major advantages that can assist in developing and formulating
efficiency of digital technology?
a) Improving productivity
b) Creating brand awareness
c) Increasing improvement
Q5. What form of judgement will you give to the Dalcour Maclaren company services by
using digital technology?
a) Excellent
b) Good
c) Average
d) Satisfactory
Q6. Does digitalisation useful for enhancing Dalcour Maclaren organisation economic
situation?
a) Yes
b) No
Q7. How digital technology help Dalcour Maclaren can expand their business operations
and functions effectively?
a) Recruit employees across world
b) Through merging two organisation
c) Preserve skilled staff members
Q8. Does you think company will providing effective and appropriate services to their
customers?
a) Yes
b) No
Q9. Which is the best suitable method and technique for providing advantages to Dalcour
Maclaren?
a) Sales
b) Advertisement
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c) Online marketing
Q10. Do you have suggestion for increasing development and profits level of Dalcour
Maclaren organisation?
CHAPTER 4: DATA ANALYSIS
Theme 1: Digital technology assist in increasing business activities and functions of Dalcour
Maclaren
Q1. Does digital technology assist in
increasing business activities and functions
of Dalcour Maclaren?
Frequency
a) Agree 22
b) Disagree 8
Yes No
0
5
10
15
20
25
Frequency
Interpretation: As per the above table this can be analysed that digital technology help in
enhancing their business operations and its major functions in better manner. Out of 30 there are
around 22 respondents who are agree on this statement and rest of the 8 people does not think
that business activities are increasing the success and growth.
Theme 2: Mobile phones required methods and techniques which can be used by people in
current period of time
Q2. What are the required methods and
techniques which can be used by people in
Frequency
10

current period of time?
a) Laptop 10
b) Mobile phones 12
c) Broadband 8
Laptop Mobile phones Broadband
0
2
4
6
8
10
12
Frequency
Interpretation: It can be stated that there are various methods and techniques which help in
developing and making digital technology that can used for maintaining business operations and
activities in effectively. Most of the people are adopting mobile phones techniques which assist
them in current period of time.
Theme 3: Application progression help Dalcour Maclaren company in achieving desired
growth and business development
Q3. Can digitalisation help Dalcour
Maclaren company in achieving desired
growth and business development?
Frequency
a) Simple and effectual communication 10
b) Application progression 11
c) Sharing of facts and figures 9
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Interpretation: According to the above mentioned table it can be concluded that digitalisation
help Dalcour Maclaren company in achieving desired growth and business development in
proper manner. There are around 11 respondents who are agree on this statement and rest of the
10 people are saying yes for this consideration and remaining 9 are determining that distribution
of correct data and information in proper manner.
Theme 4: Improving productivity are the major advantages that can assist in developing
and formulating efficiency of digital technology
Q4. Which are the major advantages that
can assist in developing and formulating
efficiency of digital technology?
Frequency
a) Improving productivity 12
b) Creating brand awareness 8
c) Increasing improvement 10
12
10
11
9
a) Simple and effectual
communication
b) Application progression
c) Sharing of facts and figures

Interpretation: As per the above mentioned report it can be analysed that company need to
improving and developing effective productivity of digital technology in better manner. Around
12 respondents who are said that it is very effective for conducting business operations and its
functions in better manner,
Theme 5: Ratings will you give to the services of Dalcour Maclaren through adopting
digital technology
Q5. What form of judgement will you give
to the Dalcour Maclaren company services
by using digital technology?
Frequency
a) Excellent 10
b) Good 8
c) Average 7
d) Satisfactory 5
13
12
8
10
a) Improving productivity
b) Creating brand awareness
c) Increasing improvement

Excellent Good Average Satisfactory
0
2
4
6
8
10
12
Frequency
Interpretation: It can be analysed that there are various services or facilities which are provided
by the firm for satisfying their customers in better manner. By using digital technology, they help
in determining the effective services or facilities in appropriate way.
Theme 6: Digitalisation useful for enhancing Dalcour Maclaren organisation economic
situation
Q6. Does digitalisation useful for enhancing
Dalcour Maclaren organisation economic
situation?
Frequency
a) Yes 21
b) No 9
14

Yes No
0
5
10
15
20
25
Frequency
Interpretation: In this analysis, the digital technology help in increasing the economic condition
of Dalcour Maclaren in current business environment. There are around 21 respondents who are
agree on this statements and rest of the people that is around 8 are agree on this consideration.
Theme 7: Preserve skilled staff members help Dalcour Maclaren can expand their business
operations and functions effectively
Q7. How digital technology help Dalcour
Maclaren can expand their business
operations and functions effectively?
Frequency
a) Recruit employees across world 10
b) Through merging two organisation 8
c) Preserve skilled staff members 12
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Interpretation: This can be concluded that digital technology assist in expanding their business
operations and its functions in effective manner. There are around 12 respondents who are said
that preserve skilled employees are the major task for an organisation.
Theme 8: Company will providing effective and appropriate services to their customers
Q8. Does you think company will providing
effective and appropriate services to their
customers?
Frequency
a) Yes 20
b) No 10
16
10
8
12
a) Recruit employees across
world
b) Through merging two
organisation
c) Preserve skilled staff
members

Yes No
0
2
4
6
8
10
12
14
16
18
20
Frequency
Interpretation: It can be stated that there are around 20 respondents which help in providing
their effective and good services to their buyers in better manner. Rest of the 10 are disagree on
this consideration.
Theme 9: Advertisement is the best suitable method and technique for providing
advantages to Dalcour Maclaren
Q9. Which is the best suitable method and
technique for providing advantages to
Dalcour Maclaren?
Frequency
a) Sales 10
b) Advertisement 12
c) Online marketing 8
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Sales
Attractive advertisement
Online marketing
Interpretation: As per the above table it can be analysed that advertisement is the best suitable
method and technique for providing advantages to Dalcour Maclaren. There are around 12
people who are said that advertisement is the best method and technique which can be used by
company for promoting their goods and services among customers.
CHAPTER 5: CONCLUSION AND RECOMMENDATIONS
5.1 Conclusion and recommendation
It can be analysed from above mentioned report digital technology play an essential role
in enhancing their performance level of an enterprise in effective manner. Along with this, there
are various methods and techniques that can used with the help of Dalcour Maclaren which main
motive is to increasing productivity and profitability with sales at large range. In the given
described research project, they are doing studies about the major impact on digital technology
on business functions or activities in accurate manner. Along with this, market survey is essential
for analysing the efficiency of digital technology for enhancing their performance level of
business organisation in effective way. There are certain questionnaire which are develop with
the help of investigator of Dalcour Maclaren for gathering or collecting relevant facts and figures
regarding new new technologies and methods. After doing survey, this has been conducted that
there are various customers which has been satisfied from services or facilities which are
prepared by Dalcour Maclaren organisation in proper way. For doing, there are number of
customers which are attracting towards effective services and facilities that help them in selling
products in effectively. In current time period, the main concentration of each business is to
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increasing their level of profit which assist them in giving best quality based services or facilities
to them. An organisation are mainly concerned with using effective and beneficial method that
can develop the image of product at the level of performance in an enterprise.
Along with this, Advertisement is the effective source through which they can aware their
people about their services and products of Dalcour Maclaren company in large market place.
New application and promotion is more useful in completing the provided task or work in
effective manner. On the other hand, the firm will mainly continuously try to make and develop
advanced services or facilities for attracting their buyers. This will lead towards for increasing
their income and revenue within an organisation. After that they are launching their products and
services so that the firm can using digital technology operated at regular basis with the help of
searching innovative source for doing advertisement.
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