HNC/HND Unit 5: Digital Technology in Management and Leadership

This presentation, created for a Higher National Certificate/Diploma in Hospitality Management and International Travel and Tourism Management at Docklands Academy, London, explores the impact of digital technology on management and leadership within the service industry. The study focuses on three restaurant chains, Hazev, Haz, and Tas, and compares them with industry leaders like Starbucks, Costa, Domino's, McDonald's, and Cafe Nero. The presentation examines the role of digital innovation, the importance of leadership in driving digital transformation, and the need for digital skills. It contrasts the approaches of different businesses, highlighting similarities and differences in their strategies for integrating technology and adapting to the evolving digital landscape. The conclusion emphasizes the critical role of digital technology for the future of businesses and the need for leaders to embrace it with a clear understanding of its potential. The presentation also references various academic sources to support its findings.

Digital technology’s impact
on management and
leadership

1. Introduction:
 The “Central Social Welfare Board” is a
popular company in India that focusses on
social welfare. They coordinate various
programs between them and other departments
like governments and organizations.
 In this presentation various incremental and
radical innovations are made with different
frameworks for structuring ideas. Here,
various innovations theories, practices and
principles are demonstrated.

In the following presentation the following activities
are covered:
 Comparing and contrasting with another business
like Starbucks, Costa, Domino's, McDonald's, Cafe
Nero with Hazev, Has and Tas.
 Through providing presentation to the employees of
the three organizations, the management and
leadership skills are evaluated. This is under the
context of the service industry.

2. Understanding the contrast and
comparison:
 For Starbucks, Costa, Domino's, McDonald's, Cafe
Nero, the successful driving of the digital
transformation for the business has needed the
rethinking of the talent of leadership. Apart from this,
the technologies of innovative digital skills are helpful
to provide the insights of real-time data (Weinman
2015). This can be done through quickly disrupting
the manners in which the business can create and then
sell the services and products.

3. Similarities between the current three
businesses and Starbucks, Costa, Domino's,
McDonald's, Cafe Nero:
 All the three business has been identifying that the digital
has been not regarding the scale of the flashy projects. This
has been changing the people and methods of working every
time.
 All the four companies has been developing the digital skills
around their entire business and under a distinct department.
 Apart from the digital strategy, the integration of
technologies and processes has been serving and shaping the
artistic strategies and business (Azmeh and Foster 2016).

 Beginning every projects and programmers to
utilize the user needs and researches. It has been
iterating the way in which they have the reaction
to the feedback.
 Moreover, they have been inspiring the boards
and teams regarding the advantages of digital
innovation. This has been done with the proof of
idea (McLeod 2015).

4. Understanding the contrast:
 In the case of Starbucks, Costa, Domino's, McDonald's, Cafe
Nero the digital leaders has the obligation to put the pace with
the current global revolution. They have not understood the
technology properly like Hazev, Has and Tas. This is needed for
the Starbucks, Costa, Domino's, McDonald's, Cafe Nero as a
revolutionary face and not just an enabler.
 The leadership of Starbucks, Costa, Domino's, McDonald's,
Cafe Nerohave been driving the attitude of openness and thirst
of knowledge. Unlike the other three, here no leaders has been
iterating to code and graduated from machine learning (Kelly
2019). Hence it has been imperative to analyse the effects of the
technologies of the breakthrough.

 Thus Starbucks, Costa, Domino's, McDonald's, Cafe
Nero should has been never been claiming that the
regulation has been totally ineffective
 In this way they must be abounding the legal
resolutions to create a more protected scenario.

5. Conclusion:
It is understood from the study that digital technology
has been playing a great and decisive part for the
future of every business. Here, the leaders might not
be able to afford the reluctances and fears to deploy
that. Rather, they should be embracing the technology
having a clear perspective of the potential.

Reference:
 Azmeh, S. and Foster, C., 2016. New trade conflicts and the race for technological
leadership in the digital economy. International Development.
 Goryunova, E. and Jenkins, D.M., 2017. Global Leadership Education: Upping the
Game. Journal of Leadership Education, 16(4).
 Kelly, R., 2019. Leadership Development and Mindsets—From Directive to
Collective Behaviour. In Constructing Leadership 4.0 (pp. 123-152). Palgrave
Macmillan, Cham.
 McLeod, S., 2015. Facilitating administrators’ instructional leadership through the
use of a technology integration discussion protocol. Journal of Research on
Leadership Education, 10(3), pp.227-233.
 Visser, W., 2017. Sustainable frontiers: Unlocking change through business,
leadership and innovation. Routledge.