AE1 Report: Digital Marketing Placement Learning Contract 1

This report presents a student's learning contract for a digital marketing placement, emphasizing self-reflection and skill audits. It outlines existing skills, including punctuality, organization, interaction, quick learning, and management, and details their reinforcement through practical application. The report also covers the development of new skills such as managing ability, computer expertise, administrative expertise, workplace collaboration, and selling abilities. Furthermore, it discusses the acquisition of knowledge and subject-related competencies, personal and social development, and progression of career ideas and plans. The report includes placement objectives focused on inventory management, corporate communication skills, and collaboration, with rationales for each objective. Appendices include a SWOT analysis, personality test results, leadership test results, competency test, CV, and offer letter, providing a comprehensive overview of the student's placement experience and learning journey.

AE1 Report: Learning
Contract
1

Contents
INTRODUCTION......................................................................................................................3
Placement Learning Contrast.....................................................................................................3
LEARNING CONTRACT – PAGE 1.......................................................................................4
LEARNING CONTRACT – PAGE 2.......................................................................................8
Placement Objectives........................................................................................................8
CONCLUSION........................................................................................................................10
REFERENCES.........................................................................................................................11
APPENDICES..........................................................................................................................12
SWOT ANALYSIS..............................................................................................................12
PERSONALITY TEST RESULTS......................................................................................13
TYPES OF LEADERSHIP TEST RESULTS.....................................................................14
COMPETENCY TEST............................................................................................................14
CV........................................................................................................................................15
OFFER LETTER................................................................................................................16\
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INTRODUCTION
Potential of conducting a skill audit is key as it helps in systematic assessment of
research skills and knowledge of a person. It provides evidence of developing along with
present competence. The report focuses on learning contract of a person, use of self-reflection
and conducting skill audit.
Placement Learning Contrast
PLACEMENT LEARNING CONTRACT
NAME OF STUDENT
PLACEMENT JOB TITLE Digital Marketing
PLACEMENT PROVIDER
DEPARTMENT IN WHICH EMPLOYED Business Management
WORK-BASED SUPERVISOR NAME
TELEPHONE NUMBER
EMAIL
PLACEMENT START DATE: April 30, 2021
PLACEMENT END DATE: August 30, 2021
TYPE OF WORK TO BE CARRIED OUT
(Outline of role & activities planned
for the placement)
 Create and upload copy and
images for the organisation's
website.
 Conduct keyword research and
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web statistics reporting.
 Provide accurate reports and
analysis to clients and
company management to
demonstrate effective return on
investment (ROI).
 Negotiate with media suppliers
to achieve the best price for
clients
LEARNING CONTRACT AGREED BY:
WORK-BASED SUPERVISOR:
SIGNATURE/DATE
STUDENT: SIGNATURE/DATE
TUTOR: SIGNATURE/DATE
FACULTY:
TELEPHONE NUMBER:
EMAIL:
LEARNING CONTRACT – PAGE 1
REINFORCEMENT OF EXISTING SKILLS
As a result of this program, a candidate learned how to enhance current
abilities and how to conduct forth task in an effective way with
recognised abilities. Current abilities could be maintained by practising
them and applying them in as many ways as feasible.
Punctuality skills
This combination of skills is also trained from a young age to be timely in
all aspects of life. This ability aids me on the job in regards of achieving
goals, establishing new dateline, and completing things as quickly as
possible while maintaining a high level of effectiveness. To be on
schedule seems to be more vital, and it is a corporate atmosphere's
primary inclination.
Organizing abilities
This collection of abilities stems from all of the fundamental activities
we've completed throughout birth. This talent can be imparted, but that's
not supposed to be developed. However, by executing it thousands of
instances, proficiency develops, and this ability is vital in the working
setting in order to finish numerous jobs on schedule. By planning
everyday activities for logistic support and creating work charts for
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myself and others who respond to me, I have acquired competent
organisational skills.
Interaction
The capacity to speak efficiently is maybe the greatest important
professional talent. That's what enables us to connect with one another
and comprehend what they say. Simply see a newborn hearing intently
to its mother and trying to imitate the sounds she makes to grasp how
basic the urge to connect is. I have some interaction expertise, and it is
critical to establish expert interaction in order to achieve the desired
work result and prove a statement in a timely fashion.
Ability to catch things quickly
A rapid learner is somebody who demonstrates smart reasoning and
excellent attention skills and uses these to understand swiftly. A tactical
strategist could come up with several solutions to an issue and swiftly
evaluate those to determine the best course of conduct. An excellent
learner, meanwhile, gets projects accomplished because individuals just
have to be told how to do everything only once. I've honed this talent by
trying different activities and applying what I've learned as many times
as feasible.
Management
What constitutes management abilities is a topic that is constantly
debated. Successful administration is obviously reliant on a variety of
core abilities, yet different managers have very different characteristics
and methods. In truth, there is no one-size-fits-all approach to leadership
in all situations, perhaps one of the most significant characteristics of
great representatives is their skill to acclimate and evolve with the
seasons. Managers appreciate executive skills since they need
motivating, enthusing, and respecting others. This competence was
gained through organizing several activities on my own, guiding teams to
do assessments, and handling a group to organise charitable activities
for the elderly, orphans, and those in need. I've refined my range of
capabilities in order to adapt into my assignment, and these talents will
assist me in completing duties and learning new stuff wherever I go.
DEVELOPMENT OF NEW SKILLS
Managing ability
By handling my group, allocating people duties, aiding people with their
issues, inspiring people to enhance their productivity, creating switch
regularities for stockroom employees, organising them according to their
perception, and looking after my group as their companion and aiding
people, I had also established managerial skills.
Computer expertise
Getting ready relevant documentations for the corporation, creating
marketing messages for new customers, making preparations
regarding power point presentations for the squad to create an image of
what we would then do in the upcoming assignment, arranging excel
spreadsheet for handling assignment and productivity of the group,
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writing articles for the everyday notification to inform superintendent,
and a variety of other duties have all helped me evolve this personal skill.
Administrative expertise
Since this firm is still in its early stages of development, everyone is
expected to do much of all the tasks. In this changing environment, a
firm's Hr department requires more arms on the table, and it is through
them that I have grown my HR skills, and now I am equally responsible
for their well-being, vacations, substitutes, and hiring.
Collaboration in the workplace
It would be the most essential competency set for dealing with well-
organized and well-known businesses. This range of competencies was
formed by observing my supervisors, who is also my instructor, who
showed me numerous aspects about how to improvisation in this fashion.
He educated me, and now I'm on my own with customers.
Selling abilities
This firm wherein I work is still growing, and it needs to be prepared to
contact existing or prospective customers in order to expand its
company. By this point, I am completely informed of the variety of items
handled by this business, and my goal is to create a selling presentation
based on their requirements, rationale with their estimate, and several
other factors.
ACQUISITION OF KNOWLEDGE & SUBJECT RELATED COMPETENCIES
Inter conventional administration, this curriculum educated me how to
stand on my own in a corporate atmosphere, and it was designed to
provide additional information about things can happen in the
assignment.
This program includes courses that will assist me in completing the
essential objectives during my employment-
Creating a great presentation, a demonstration of unique products
Creating a major sales presentation
How and where to deal with work-related issues
How do you handle disciplinary measures
Leading a group
Organizing your responsibilities
What can you do to enhance your performance
What to do if anything goes wrong and you have to do improvisation
How to run the overall thing
Stock management
PERSONAL & SOCIAL DEVELOPMENT
This assignment educated me a lot more about how to look at issues and
how to respond to different situations since it develops reflexes to
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respond in different situations. My sole issue as a scholar was my
research, but with this position, my entire point of view has transitioned,
my duties had also relocated, I've transitioned from research to
collaborate obligations, and I've also migrated from journals and research
components to some other universe, or to put it another way, a
real/pragmatic universe. My personal engagement has transformed as a
result of developing fundamental grownup conversation skills. This
location aided me in increasing my efficiency in both my interpersonal
and professional lives, as well as allowing me to stand out in professional
meetings and discussions with my co-workers. In addition, I am permitted
to engage in discussions on important corporate issues and
contemporary events.
PROGRESSION OF CAREER IDEAS AND PLANS
I still require practise and assistance from my colleagues under certain
places where I require to grow, but I can confidently state that I have
learnt a lot based on my present expertise and skills. Acquiring
information from textbooks and other sources is one point; really putting
that information to use is an entirely separate situation. I've had to study
a lot about the job and the industry, and as a result, I've been able to
improve my portfolio. Presently, I am employed by a growing firm with a
modest team, and I want to handle large initiatives. I could acquire a lot
from this experience, and one day, I hope to open my personal business.
All of this learning and expertise will be useful to me in any profession or
when I begin my personal business.
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LEARNING CONTRACT – PAGE 2
Placement Objectives
Objective 1: How do you keep track of your investments?
Rationale: As a beginner, maintaining inventories in this business with
over 450 product variants may be challenging, however my colleagues
were willing to assist me. This corporation does have its own stockpile
scheme that tells us how much amount of stock levels we have now and
what we require to arrange in the coming years, but the issue is that we
have to modify securities individually, and as a result, we finish up
overfilling or possessing nothing in several products, and this scenario is
due to not upgrading the framework, and we must do securities changes
every two weeks that is sometimes useless and other occasions allowed
me to find omitted figures and is a pointless exercise. My recommendation
to my superintendent was to refresh the structure with an in and out
framework, as I had noticed in prior job experiences, and he helped me
comprehend the scenario by explaining that individually upgrading
securities or maintaining securities would then allow the corporation
to get damaged product out and tidy the organisation, and also most
importantly, he said that this process will function perfectly alright if
everyone upgrades it frequently, which would be precisely what the job
efficacy is. He trained me and showed me several different strategies to
handle securities in a short period of span.
Objective 2 What can you do to improve your corporate
communicating skills?
Rationale: There's a significant disparity among being able to interact with
individuals and being competent to connect professionally. Effective
communications reflects you and the firm to prospective customers and
creates a positive initial impact. "Initial appearance have lasting effect,"
as the saying goes, and also how you engage customers makes a
perception on people. Usually customers evaluate you by your manner
and determine if to trust or not to do that with respect to the organisation.
My manager showed me how and where to contact fresh customers in a
dignified way, and I had to acquire different interaction techniques. He
informed me that we needed to give people a friendly response because
they were new clients, and that if we gave people things to recognise you
rather than the corporation, they would invariably believe the framework.
He also suggested that we recommend in a constructive fashion with
one‘s prerequisites, and that if they began to purpose, we should offer
things that are precise as per their necessities. Should not let people
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explain oneself; instead, attempt to get customers the very first time, as
well as a variety of other tips on interaction skills, how to attract clients,
and how to establish corporate relationships. Learning how to speak
properly and maintaining business relationships with present and
prospective customers is the initial step in a managerial position.
Objective 3 Collaborating with others
Rationale: As an apprentice executive, I would have the obligations of a
manger, however with the assistance of a fourth party, but with my
abilities and experienced supervision, given a group with whom I must
perform my assignment. They are first in doubt that someone with lesser
expertise is leading things, but as each day goes, they begin to recognise
me and begin to accept my suggestions, and I am beginning to appreciate
the expertise as well. Occasionally, because of their numerous decades of
task expertise, people have a resolution. Accepting the advice as a very
last alternative and executing on it with my duties is called as
cooperation. Through them, I've learned a lot about line operations,
packaging issues, and warehousing management. If anyone in the group
had a difficulty, the entire team was there to support him or her.
Functioning in a group is also a competence, and it is not straightforward
to function in a group. Handling a group with diverse mindsets could be
challenging at times, and one aspect of my work is to maintain people on
track by mentoring them and caring after them by being a comrade, after
all, humans are the ones who could really assist and adapt.
Objective 4 What steps could I take to enhance my entire
effectiveness?
Rationale: I could indeed suggest that I have only recently began my
professional life as an executive not even as a leader, but as an
apprentice company executive, and according to my superintendent, if
anything is not in connection or stuffs goes wrong, I would be unable to do
anything else till the time I solve the issue or discover anyone who could
indeed rectify the issue. According to him, this is my vulnerability, and I
ought to concentrate on the big vision while also handling other chores. As
a result, his recommendation is multifunction by managing all things at
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the identical moment or at least attempting to accomplish as many
activities as possible. With practise, I will be equipped to juggle. My entire
productivity is determined by me and the group which has been assigned
to me since I am responsible if task is not completed on schedule. As a
result, I must engage with the company and motivate them to do their
portion on moment, and the remainder will indeed be controllable. My
superintendent is with me at all times; there was even a period when I
had to seek his assistance with nearly every issue, but now he says he has
faith in my problem-solving abilities and which I have enhanced in these
situations.
Objective 5 With this expertise and my present productivity, what
else are my future prospects?
Rationale: As I previously indicated, I am new to leadership and also have
a lot to acquire. There is a lot of high surface information that I require to
study or gain expertise with while operating beside each other. At this
point, I definitely require practise and assistance from colleagues in some
places where I require to grow, but based on my present skill and
understanding, I can confidently declare that I have learnt enough things
that are useful to help me progress in my job. Acquiring information from
textbooks and other sources is one point; really putting that information to
use is an entirely distinct situation. I've had to study a lot about the job
and the industry, and as a result, I've been able to improve my portfolio.
Presently, I am employed by a growing firm with a modest team, and I
want to handle large initiatives. I could acquire a lot from this experience,
and one day, I hope to open my personal business. As I talked with my
supervisors, he stated that I am a fast learner, and it is because of my
pace and talents, I may be given the opportunity to do anything on my
own that is definitely a capability that develops with expertise and
understanding of performing job in a variety of situations.
CONCLUSION
With this report, it is concluded that understanding significance of skill audit as well
as critical reflection helps an individual to gain insights for further development.
Understanding of own skills as well as competences guides to attain business objectives.
Current skills of a person help in securing temporary employment opportunities so to thrive
better by improvising skills sets.
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REFERENCES
Books and Journals:
Allegri, E., 2021. What Game Are We Playing? The Learning Relationship in Social Work
Placement. Italian Journal of Sociology of Education, 13(2).
Appleton, C., 2017. Supporting struggling students on placement: A practical
guide. Aotearoa New Zealand Social Work, 29(3), pp.133-135.
Gooding, A. and Mehrotra, G.R., 2021. Interrupting White Supremacy in Field Education:
Experiences of Microaggressions in Placement Settings. Advances in Social
Work, 21(2/3), pp.311-330.
HICKS, H. N., " Reading the culture: international students' experience of professional
learning during social work field placement (Doctoral dissertation, RMIT University).
Hubble, A.H. and Ustun, T.S., 2018. Composition, placement, and economics of rural
microgrids for ensuring sustainable development. Sustainable Energy, Grids and
Networks, 13, pp.1-18.
Li, K. and Nabrzyski, J., 2017, December. Traffic-aware virtual machine placement in
cloudlet mesh with adaptive bandwidth. In 2017 IEEE International Conference on
Cloud Computing Technology and Science (CloudCom) (pp. 49-56). IEEE.
Li, Y. and Wang, S., 2018, July. An energy-aware edge server placement algorithm in mobile
edge computing. In 2018 IEEE International Conference on Edge Computing
(EDGE) (pp. 66-73). IEEE.
Makhal, A. and Goins, A. K., 2018, January. Reuleaux: Robot base placement by reachability
analysis. In 2018 Second IEEE International Conference on Robotic Computing
(IRC) (pp. 137-142). IEEE.
O’Donovan, D., 2018. Bilateral benefits: Student experiences of work-based learning during
work placement. Industry and Higher Education, 32(2), pp.119-128.
Twigg, E. and Yates, E., 2019. Student reflections on the place of creativity in early years
practice: Reflections on second year work placement experience. Thinking Skills and
Creativity, 31, pp.335-345.
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APPENDICES
SWOT ANALYSIS
Personal SWOT
Strengths Weaknesses
 I am a person who is able to learn about
making the application of Digital
Marketing Methods and Techniques.
 I can make sure that I am able to
manage my own needs and
requirements effectively and efficiently
in a proper and appropriate manner.
 I am not able to make a right use of my
Analysis and Interpretation skills which
therefore affect me a lot.
 I am not able to make a proper use of
some of my abilities which affect my
work.
Opportunities Threats
 I have to make sure that I make the use
of my skills and competencies quite
properly and appropriately.
 I have to ensure that I can bring
improvements in myself for succeeding
in the field of Digital Marketing.
 I face a threat from some of my
colleagues who are far superior than
me.
 I also face a threat from the every-
changing needs and requirements of the
organisation because I cannot adapt to
them quickly.
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