MKT 252 Project: Digital Marketing Plan for Amazon's New App Launch

This project presents a comprehensive digital marketing plan designed for Amazon to launch an organic food delivery app. The plan begins with an executive summary and an overview of Amazon's current digital marketing efforts, including social media, video marketing, and email marketing. The core of the plan outlines strategies for product, price, place, and promotion, detailing specific digital tactics such as content marketing and search engine optimization. The report then includes an evaluation section, utilizing web metrics, email metrics, mobile app metrics, social media marketing metrics, and video marketing metrics to assess the effectiveness of the proposed strategies. The project concludes with a thorough bibliography of cited sources, demonstrating a solid foundation in marketing theory and digital marketing practices.

S C H O L A R I D :
Digital marketing plan

Executive Summary
The main aim of this report is to develop the
digital marketing plan for Amazon to launch
the organic food delivery app.
This presentation illustrated that the
company uses different digital marketing tool
in current scenarios such as email marketing,
social media marketing, and video.

Company Overview
Amazon was founded in the year 1994.
Amazon is an e-commerce channel that
facilitates wide range of products and
services.

Analysis of Company's Current Digital
Marketing Efforts
Social media marketing

Cont’d
Video

New Product Introduction

Action Plan
Strategies
Product
Price

Cont’d
Place
Promotion

Digital tactics
Content Marketing

Cont’d
Search engine optimization

Evaluation
A web matrix

Cont’d
Email metrics