Digital Marketing Report: Communications Strategy Analysis

This report delves into the realm of digital marketing, exploring various strategies and their applications. The report begins with an introduction to digital marketing, defining it as the process of communicating with customers about an organization's goods and services through online channels such as search engines, social media, and email. It then presents examples of digital marketing, including email marketing and social media marketing, highlighting their significance in reaching and engaging customers. Furthermore, the report examines how digital marketing campaigns contribute to the overall communication strategy of organizations, emphasizing their role in conveying information and achieving business objectives. The report concludes by summarizing the key findings and emphasizing the importance of digital marketing in today's rapidly evolving business environment. References are provided to support the information presented in the report.

Digital Marketing

Table of Content
 Introduction
 Review of digital marketing examples
 Explain the way digital marketing campaigns contribute to the
communications strategy for the respective organisations
 Conclusion
 References

Introduction
 Digital marketing is the process for communicating customers about the organisations
goods and services. It is the process for communicating people about the
organisations products by internet marketing. It is the system for advertising through
digital channel includes search engines, websites, social media, email, mobile apps
etc. it is the method which are used in advertising goods and services for the
companies. It has various channels includes search, email, social media etc. it is the
element for marketing which are utilise internet by using desktop computers.

Review of digital marketing examples
 Digital marketing refers to a process of utilising internet, social media
platforms, search engines as well as mobile devices for the purpose of
reaching customers and promoting product of an organization with the motive
of attracting large number of customers. It is also termed as online marketing
as it indicates implementation of all promotional activities at online channel.

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Application of digital marketing techniques helps company in improving its
conversion rate.
 Email marketing: Email marketing are the process for sending messages to
the people using email. Companies using email for the specific customers who
are connected with the brand . Email marketing helps for updating customers
about the product which they use frequently.

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Social media marketing: Social media marketing is the process for marketing
using social media apps which includes Twitter, Facebook, Instagram etc.
companies using social media marketing in order to promote the goods and
services. Everyone using social media which helps them for attracting customers.

Explain the way digital marketing campaigns
contribute to the communications strategy for
the respective organisations
 Communication strategies: It can be defined as a strategy that enables
effective exchange of information among sender and receiver. It is a plan of
action that is designed for achievement of objectives of an enterprise.

Conclusion
 From the above report it can be concluded that It simplifies process of on
boarding brands and advertising online. In today's constantly changing era,
digital marketing serves as a core of marketing and it is estimated to
further increase rapidly in future due to constant enhancement in variety of
devices that is available with customers.

References
 Domazet, I. S. and Neogradi, S., 2019. Digital Marketing and Service
Industry: Digital Marketing in the Banking Industry. In Managing Diversity,
Innovation, and Infrastructure in Digital Business (pp. 20-40). IGI Global.
 Herhausen, D. and et.al., 2020. The digital marketing capabilities gap.
Industrial Marketing Management. 90. pp.276-290.