Digital Marketing Report: A Comparative Analysis of Strategies

This report provides a comprehensive overview of digital marketing, contrasting it with traditional marketing methods. It delves into the core differences between these approaches, highlighting aspects such as cost, analytics, and tracking methods. The report also examines customer touchpoints and the omnichannel customer journey, emphasizing their significance in understanding customer needs and enhancing engagement. Furthermore, it explores the advantages of digital marketing in improving both company performance and customer experience. The analysis covers how digital strategies leverage data and analytics, facilitate content performance and lead generation, and enhance customer loyalty. The report concludes by summarizing the key benefits and the critical role of digital marketing in today's business environment.

Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
Differences between traditional and digital marketing................................................................3
Customer Touch Point and the Omnichannel Customer Journey................................................5
Benefits of digital marketing for improving the company performance and customers
experience....................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Digital marketing is the method of marketing in which organization uses the
techniques like advertising channels which are base on digital channels. It is also
includes social media, email, web applications, websites, mobile applications (Baltes,
2015). With the help of this method for marketing business can enhance their market
image and performance.
In this will discussing the difference between traditional and digital marketing. Also, in
this study will includes Customer Touch Point and the Omnichannel Customer Journey.
And also, in this study will includes benefits of digital marketing for improving the
customer experience and company performance. This study is all about the digital
marketing, that how digital marketing helpful business and the consumers.
Differences between traditional and digital marketing
Basis Traditional Marketing Digital Marketing
Meaning Traditional marketing is the
method of marketing, which
use techniques like
promotion and advertising
for promoting the
organization.
Digital marketing is the
latest or new technique of
marketing. It is also
known as online or
internet marketing (Baltes,
2015). In this marketing
business promote their
products and services by
using mobile, display
advertising or any kind of
digital medium.
Ongoing Result Traditional marketing also
consume times of a
business (Chaffey and Ellis-
Chadwick, 2019). Because
in traditional marketing,
process of marketing is go-
But in case of digital
marketing result of efforts
are show in short time.
The return on investment
(ROI) can easily measure
by the business by using

slow and business have to
wait for the outcome.
the Goggle analytical
tools.
Cost In the traditional marketing
techniques an organization
or company spends lots of
money for hold the
advertising (Ryan, 2016).
In the traditional marketing
like printing news and
informations, magazines
are consumed high cost.
The digital marketing also
consume money and cost
for the online apps,
websites, news and
information etc. The
digital marketing is
effective technique of
marketing today words
but in the marketing it will
consume high cost of
money.
Easy Analytics Traditional marketing is the
old style of marketing. In
this marketing organization
not find out the new and
trending ways of marketing.
And marketing continuing
on old methods.
With the help of digital
marketing technique can
easily evaluate that
various opportunities for
growing in the market
(Chaffey and Ellis-
Chadwick, 2019). Such as
with the help of Google
Analytics tools they know
the basic trend,
transformation rates,
benefits etc.
Methods Traditional marketing
includes direct mails,
broadcast media,
telemarketing etc.
Digital marketing includes
sources like websites,
content marketing, social
networking sites, banner
and google ads, cost

effective strategies for
marketing, online video
marketing etc.
Tracking Tracking of traditional
marketing methods is very
crucial(Chaffey and Smith,
2017). Because for this
management have to
communicate with public
which is time-consuming.
By the help of digital
marketing techniques
tracking is become quite
simple, because peoples
are provided their views
on online sites.
Customer Touch Point and the Omnichannel Customer Journey
Customer touch point is the method by which consumers are directly interact or
communicate with the brands, products, business etc. Customer touch point is the
method through which customers and organization is being in touch. Customer touch
point is very important for an organization to understand the needs and demands of
customers. And, without communicate with consumer it is impossible to design any kind
of improvement business products and services (Kingsnorth, 2019). Customers are
also expected from the touch point that it includes appropriate, relevant, meaningful and
endearing things in touch point. Omnichannel is a medium by which consumers can
enjoy the shopping it can be online from the desktop or mobile phone, by telephones or
direct the shops and stores. With the help of customers touch point and omnichannel
consumer understand the actual product and services of company and also buy them
through the various medium of shopping.
Benefits of digital marketing for improving the company performance and customers
experience
Benefits of digital marketing for improving the company performance:
Strategize with the valuable data and analytics: With the help of effective use of digital
company can easily get effective data and information about their customers that will
improve the quality of products and it will also enhance he productivity and profitability
of company.

Content Performance and Lead Generation: With the help of digital marketing
techniques business can get the right amount that will helpful for achieving the
commercial goals (Kannan, 2017). Digital marketing also provide various methods to
be successful in the market such as they can improve their business by using the
methods of social media, informative and interesting content of advertising.
Benefits of digital marketing for improving the customer experience:
Digital marketing also improve the experience of customers. Because with the
help of digital marketing techniques customer can get easily buy and purchase things
online. There is no need to go out and purchase from store (Chaffey and Smith, 2017).
Digital marketing also enhance the experience of customers by using the social media,
websites customers are better learn about the products and services of company and
also know about the company profile. Digital marketing also enhance the loyalty of
customers towards the organization.
CONCLUSION
From the bases of above study it has been concluded that how much digital
marketing is essential for the business. In this study has been discussing the difference
between digital marketing and traditional marketing. With the help of this it can be
understood that digital and traditional marketing how much different from each other
and what are the basis of digital and traditional marketing such as cost, tracking
methods etc. Also, in this study has been included the customer touch point and
omnichannel for customer journey. That explain how this help customer and business to
communicate with each other and know about their interest. From the bases of above
study it has been concluded that how beneficial is digital marketing for enhance the
customer experience and company performance.

REFERENCES
Books and journals
Baltes, L.P., 2015. Content marketing-the fundamental tool of digital marketing. Bulletin of the
Transilvania University of Brasov. Economic Sciences. Series V. 8(2). p.111.
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
Chaffey, D. and Smith, P.R., 2017. Digital marketing excellence: planning, optimizing and
integrating online marketing. Taylor & Francis.
Kannan, P.K., 2017. Digital marketing: A framework, review and research agenda. International
Journal of Research in Marketing. 34(1). pp.22-45.
Kingsnorth, S., 2019. Digital marketing strategy: an integrated approach to online marketing.
Kogan Page Publishers.
Ryan, D., 2016. Understanding digital marketing: marketing strategies for engaging the digital
generation. Kogan Page Publishers.