Digital Marketing: Burberry Case Study and Strategy Analysis Report

This report offers a comprehensive overview of digital marketing, comparing online and offline marketing strategies, and analyzing key consumer trends. It highlights the importance of digital platforms in reaching target audiences and driving business growth, referencing the Burberry brand as a case study. The report explores the benefits of digital marketing, including its cost-effectiveness and global reach, while also comparing it to traditional offline methods. Key trends such as customer experience, visualization, personalization, AI-driven automation, live video, podcasts, customer-centric approaches, SEO, and strategic marketing are discussed. Furthermore, the report evaluates various digital marketing tools and hardware, contrasting them with traditional physical channels. The analysis emphasizes the significance of customer engagement, loyalty, and advocacy in the digital landscape, and the role of technology in enhancing marketing performance. The report also identifies key insights such as the importance of customer experience, personalization, and content marketing. Overall, the report provides a detailed examination of digital marketing strategies, tools, and trends, offering valuable insights for businesses seeking to leverage online platforms for growth and success.

Digital
marketing

INTROODUCTION
Digital marketing has become essential in leveraging online and offline marketing digital
platforms. It includes various platforms for reaching masses with the help of social media, search
engines, websites, mobile devices and other channels. It helps in attracting new customers via
content marketing, pay per click, search engine optimisation, social media and other graphical
content. It achieves its marketing objectives by targeting specific segments with the help of
various tools and techniques. With the help of fast usage of technology and digitalisation of
processes, it has increased customer base and their dependability. This revolution has boosted
digital marketing at various platforms (Bala and Verma, 2018). Burberry is an international
British brand which is known for its luxury fashion clothing in London. It is operating in various
countries worldwide with a large number of product categories such as clothing, fashion
accessories, cosmetics, and perfumes etc. This report includes an overview of digital marketing,
comparison between online and offline marketing and an analysis of current trends and insights
that are helping in the growth of digital marketing. It evaluates key tools and hardware that are
available to marketers in contrast to offline channels. It includes building of digital marketing
plans and strategies for building multi channels capabilities. It also evaluates various
measurement techniques and performance metrics which helps in improving performances in
digital marketing.
TASK1
P1 Digital marketing and comparison of online and offline marketing concepts
Digital marketing refers to promotion and advertisement of products and services via
electronic media. It includes various digital channels which helps in introducing content of a
company such as websites, social media channels, email and SMS marketing, search engines etc.
It is used to raise awareness in specific segments of online as well as offline platforms. Thus,
digital marketing involves various platforms for promotion of goods and services of a company
in digital form. It helps in approaching targeted customers present on various digital platforms
for spreading relevant information (Chaffey, 2019). Therefore, it helps in reaching customers at a
global level resulting in enhancing market share for a company. Digital marketing is an
electronic platform which helps companies in increasing growth of a business at a very low cost.
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It provides various benefits to a company with the help of various digital marketing tools and
techniques. It utilises various models and build strategies for analysing content of a company.
This results in approaching wide number of people at a certain time and impacting their attitudes.
Comparison between online and offline platforms-
Online marketing refers to utilising various platforms for selling and promoting products
via Internet. It is cheaper, engaging and flexible to use for targeting audiences and influencing
their behaviour with good amount of interaction with them.
Offline marketing refers to marketing and promoting of brands and its products via
physical platforms. It is expensive, captivating and acquires attention of masses in spreading
awareness with the help of traditional channels (De Pelsmacker, Van Tilburg and Holthof, 2018).
Thus, digital marketing can be done both offline and online methods with the help of
digitalisation or using electronic devices. Comparison between online and offline marketing are
as follows:
Basis Online Marketing Offline Marketing
Cost It incurs low cost and can be able to
afford by local brands.
It incurs higher cost and expensive
in nature.
Reach It is able to reach large number of
people in a specified target audience.
It is also able to reach large number
of people in general market.
Target audience It can reach and select target
audience with the help of tools and
techniques.
It cannot able to reach target
audience directly due to physical and
offline platforms.
Medium It uses various online mediums such
as social media, websites, affiliate
marketing, email marketing and
mobile or app marketing etc.
It uses various offline digital
mediums such as TV, tele marketing,
print media etc with the help of
electronic devices.
Tools It uses tools and techniques to target
audiences like SEO, content writing,
analytics, automation, visualisation
etc to attract targeted audiences.
It uses offline tools like networking,
cold calls, associations and trade
shows, print advertising etc to attract
customers.
Conversion It can convert audience into
customers with one click which
It takes longer time in converting
sales due to lack of reachability and
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occurs instantly than offline means. accessibility.
Benefits It helps in reaching potential viewers,
affordable, long term exposure and
instant sales etc.
It helps in providing personal touch,
building relationship and being
creative in approaching customers.
Drawbacks It lacks in tangibility, keeping
attention, dependent on technology,
worldwide competition etc.
It incurs high cost, remains for short
span, lacks in quick accessibility and
cannot be easily measured etc.
Examples Facebook and Instagram campaigns,
graphical advertisement, websites
and apps etc.
SMS marketing, electronic
hoardings and tele marketing etc.
Key consumer trends and insights that are fuelling the growth of digital marketing-
Digital marketing is a great platform for developing and growing big as well as local
brands. In 20-20 it has seen changes in various consumer consumption trends and insights such
as AI technology, engaging videos, podcasts and interactive content. It is because of continued
fast pacing technological changes like machine learning, animated videos, graphical content etc.
It has been using various analytical tools for slight change and in better understanding of
markets. Now, people are more focused and aware for consuming good content which can make
their life easier and better (Heinze, Fletcher, Rashid and Cruz, 2020). Thus, solution oriented
approach has become essential for keeping attention and customer engagement on digital
platforms.
Following are the key trends available which has helped in the growth of Digital marketing-
1. Customer Experience- It is one of the major shifts in digital marketing which is helping
in growth and development. Customer experience has become new trend for attaining
goals and customer loyalty. It is required to provide good experience than information. It
is achieved with personalised response, seamless customer services and effective
platforms etc. Thus, it has been helping in retaining engagement and better interaction
with audiences.
2. Visualisation- Visual content is all time in trend for engaging customers in advertising
brands and products. Visualisation has a strong power to influence target customer into
purchasing or using its products. It can lead to customer loyalty with providing valuable
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content in the form of visuals. From the research it is proven visual content has more
power in retaining content and encouraging to act in desired manner.
3. Personalisation- Personal touch or connecting with customer’s emotions is trending in
digital marketing. This is helping brands in growing businesses leading to a great
opportunity. It is achieved with building and maintaining image in the minds of viewers.
Also, it helps in connecting brands with customer’s emotions and values (Kim, Kang and
Lee, 2019). Thus, AI has helped in collecting data and insights from social media leading
to better understanding of viewers.
4. Automation based on AI- AI or robotics is new transformation with the help of
advancement in technology. Automation is helping digital marketing in assessing big data
and in providing predictive analytics. It has boosted performance of marketers in building
strategies and in providing world-class standardised customer experience. Automation
based on artificial intelligence has provided personalisation and in measuring data
leading to valuable insights of its target market.
5. Live Video- This has emerged as a new and popular trend in digital world which has
helped marketers in retaining customer attention. Due to FOMO or fear of missing out,
viewers are more attentive and engaged. This leads to learning of products information
incredibly in an exciting and curious manner (Kingsnorth, 2019).
6. Podcasts- In this speakers use audios for creating and adding value on trending topics to
spread awareness via internet. This has been famous due to its interactive recorded
content with various experts in their domain. It has created an opportunity in promoting
brands of a company.
7. Customer centric- Consumers have become more aware about consumption habits and
its effects on them as well as on surroundings. This leads to customer centric marketing
and focused on socially responsible by following CSR activities. Companies have shifted
attention on building long term relationships than providing information for brands
online.
8. Featured SEO- SEO will continue to trend in the digital world and a major shift can be
seen. With the increased usage of digital devices search engine has been major growth
with a change in searching patterns. New practices are employed for attaining the desired
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goals by companies. These practices involving SEO marketing with effective features
leads to boosting sales and growth of digital platforms.
9. Strategic marketing- It is important in developing digital marketing performance and
various processes. It involves strategic planning of employing various channels to reach
customers. It includes various tactics and tools such as SEO, content marketing, email
marketing, social media, sponsoring advertisement and offline marketing. Thus, it has
created challenge for ensuring customer relationship and experience, brand equity in an
organisation. Strategic marketing transformation is helping in utilising combination of
data collection methods with modern tools (Saura, Palos-Sanchez and Rodríguez Herráez,
2020). This helps in better engagement with quality content and improved presence at
digital platforms.
10. Increased engagement, loyalty and advocacy- All the above trends have been helping
in enhancing customer engagement, loyalty and their advocacy for brands. It is essential
for growth and development of digital marketing channels and building reputation for a
company. Digital platforms help in communicating with targeted audiences instantly with
updated trending tools and techniques. Thus, this has led to making brands more human
by overcoming challenges and drawbacks of digital marketing.
Some of the major insights from the above trends
From above trends it can be resulted that customer experiences and personalisation has
become indispensible for the growth and development of digital marketing. This is achieved with
customer centric content for developing strong relationships with viewers. Furthermore, it can be
achieved with interactive communication and comprehending needs clearly. It has also analysed
that content marketing will remain dominant in digital marketing with new trending features.
These trends help in customer engagement and retention leading to increase in market share and
profits in an organisation. Automation has changed and transformed the digitisation processes
and procedures (Kingsnorth2019). This has helped marketers in growing business insights and
developing plans for achieving success. Social media has been popular in influencing audiences
by socially active individuals who have created themselves as brands. These influencers sponsors
brands and promote products on their accounts on social media. Thus, digital marketing has
become great platform for achieving success in promoting brands and selling of its products
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online. Above mentioned trends and insights has proved the importance of advance technology
such as AI automation. machine learning and other technical devices.
TASK2
P3: Evaluate the key tools for digital and hardware available in contrast to bricks & mortar and
other physical channels.
There are several tools that show significant impacts in terms of customer as well as
business organisation that has prominent benefits (Paavola, 2017). Digitalisation makes it easy
for everyone to assess things and satisfy their needs & wants with convenient and reliable ways
as compared traditional methods. These tools and techniques are explained as follows:
 Communication Tools: Digital platforms centred all information and provide a
single source for communication based on corporation unlike bricks & mortar is
doesn’t require face to face communication. Digitalisation changes the ways of
working of employees. For instance use of zoom, Skype, Google chat brings
communication to next level with effective method of video conferencing or face
to face conversation between management and employees. This saves the time
and efforts of management so that they can focus on core functions of business.
 Collaborative Suites: Another tool of digitalisation is collaborative suites in
order to grow digital work place. For instance Google’s G suites includes variety
of transformation tools such as- Gmail, Drive, Docs, Calendar etc. That helps
employees in access of tools in order to improve their communication and
collaborations at work place. As compared to bricks and mortar it doesn’t require
face to face communication and interaction for accomplishment of corporate
activities.
 CRM Tools: Customer relationship management plays huge role in success of
digital transformation strategy that helps in cope up with customer’s requirements
and expectations. Unlike traditional method it doesn’t need to contact with each
and every individual in terms of knowing their needs and wants. CRM plays
significant role in providing right information and needed data and develop
effective Go-To-Market strategy in order to meet customer expectations.
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 CSM Tools: The essential tool in terms of digital transformation is Content
Management System (CSM). It helps in creating & managing digital contents for
example mobile apps and websites. Customers define their wants before engaging
in a conversation with sales representative and analyse specific solutions from
seller thus, web content or presentation has prominent impact on buyer’s decision-
making process. Digitalisation makes it easy for corporate sector attract customers
through visualised content, easy to navigate websites, provide relevant
information and answer frequent questioned asked by viewers for inquiry. Thus, it
is more reliable for consumers as compare to older methods or approach (Krylov
and et al., 2019).
 Cloud Storage: These are necessary solutions for the organisations who are
looking rapid deployment, scalability and superior information management. With
cloud there is no hardware as compared to bricks and mortar so that it can be
removed and increase capacity of demand quickly. Thus, cloud storage provides
prominent benefits in terms of delivery of high security standards. For instance
Google drive, one drive, Drop box etc.
 Project Management Tools: Effective project management tools mean faster
time to market, greater efficiency, and beating competition within industry. It is
not only significant for business to choose right digitalised project management
tool for business organisation, but it is also important to ensure widely adoption of
tool. Unlike bricks and mortar it is reliable and most effective tool for effective
formulation of teams and schedule tasks and complete projects within specified
time imit.
Although digitalisation plays significant role in achievement of respective
business objectives in effective and efficient manner. It also helps in saving the
time and cost of Burberry as well as ensures availability of right information
about website and business that attracts customers of engage in further process of
buying or selling. This method not only saves the time & cost of respective
business but makes it very easy for customers to get better product and services
from wide variety with suitable comparison between different brands.
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P4: Analyse the development of digital marketing & e-commerce as compared to physical
channels.
Digital marketing or e-commerce is defined as the platform that allows customers to buy
the products and goods direct from seller or manufacturer through website and all transaction are
paid digitally or electronically. While physical channels or stores are refers as the place where
buyer and seller get together in order to exchange goods and products and transactions are
performed manually, payment is also done through in form of cash, cheque etc. There is huge
comparison between both of them explained in terms of respective organisation are as follows:
Basis of comparison Digital marketing platforms Physical channels
Meaning Digital platforms or marketing
channels are considered as
component of marketing that use
digital and online based technology
for instance mobile phones,
computers etc. for marketing and
promoting of goods and services
(Kock and Rantala, 2017).
While physical stores or channels
are defined as traditional approach
within which customers requires
visiting for buying of goods and
products and face to face interacting
with sales person. For instance
shopping malls, retail stores etc.
Point of entry The setup cost of online marketing
channels or stores are smaller as
compared to physical stores. For
instance formulating physical stores
requires huge investment on
building, electricity, storage, water
and other resources. Thus
development of online channels
eliminating additional expenses of
business.
On the other hand bricks mortar
soaps needed a huge investment and
for the purpose market budget is
essential for local trade. In terms of
physical stores can earn profits after
opening their doors to general public
in order to sale their goods &
products.
Scope Digitalisation of marketing covers a
wide area of market and extends
their reach beyond the boundaries of
a nation. Round the clock
characteristic of online stores offers
24/7 services to make it very easy
customers to make an order even in
While as compared to online
channels, physical stores are narrow
in scope. It requires huge investment
for opening up of stores into new
areas and huge research is required
for satisfying customers and it is not
easy for them to satisfy customers in
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midnights thus it is more convenient
for users as well business to sale
across domestic boundaries. .
this digital era. Where everyone
wants to save their time & money
while shopping (Wagner, Schramm-
Klein and Steinmann, 2020).
Customer relationship Online stores are more convenient
and reliable for customers but there
are some negative aspects of it such
as- no guarantee of client payment
data is handled carefully, no
guarantee for refund policy, threat of
cyber cam etc. Thus, there are no
effective customer relationships in
online or digital marketing channels.
Unlike digital stores bricks and
mortar stores provide a better
customer experience as per their
objective of customer retention.
Thus, it delivers personalized
experience to consumers that have
prominent impact on building one to
one customer relationship with
business.
Funding In terms of digital stores it is not
easy to get funding from banks due
to difficulty of sell assets of
business. It is difficult to find a
customer and explain that how much
money business can bring
potentially.
Wile as compared to digital
channels, for physical stores it is
easy to get required fund in terms of
bank loans with real asset and
tangible goals.
Thus, from above discussion it is observed that there are some positive and negative
aspects for both physical and online channels. In terms of Burberry should use online marketing
channels to reach customers at broader platform and influence them for buying of their goods
and products. On the other hand respective business should use variety of digital tools for
effective operation and smooth functioning of business for instance customer relationship
management (CRM) content management system (CMS), communications tools like Google
drive, Zoom, Skype etc. for reach effectiveness in its business process.
TASK 3
P5- Develop a digital marketing plan and strategy to build multi channel capabilities.
Digital marketing plan is considered as systematized framework that incorporates various
norms as well as methods which required to be comply through each person performing into
entity (Chaffey and Ellis-Chadwick, 2020). Respective structured layout that aids administrative
for formulating tactics, in order to successful business development as well as accomplishing
competitive edge into market area. An effectual plan assists managers to describe long term as
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well as short term plans for entity. Moreover, the determined tactics as ell s objectives assists
administrative to achieve completive edge into targeted market. For formulating digital
marketing plans, few of the stages are opted as well as comply through Burberry managers in
order to enhance business growth and success.
Situational analysis: It is the beginning phase in which circumstances has been determined
based upon atmosphere that has direct or indirect influences on business functioning. Various
entity performed SWOT analysis for determining competitive culture of business in which
marketplace has been targeted. Therefore, Swot analysis of Burberry is been effectively
performed through team members in effectual way. The detail descriptions of entity is described
below:
Strength
 The entity handles to develop stronger
equity of brand within respective
sector.
 The entity concentrates upon rapidly
performing activities as well as
strategies of CSR.
Weakness
 There is reduction in sales within
targeted marketplace. Moreover, does
not have standardized degree for
competing with tough competitors.
 Burberry system and legacy stores may
few times becomes the drawbacks for
entity.
Opportunities
 As technology is enhancing in faster
manner, Burberry’s managers could opt
digital platform for facilitating
offerings to customer at overseas
marketplace.
 There are possibilities that entity could
gain high profitability into targeted
marketplace.
Threat
 As rivals are enhancing at rapid
manner, the business expansion scope
has minimized to few extents.
 This would be largest threat for
Burberry as normal and tough rivals
would be tested upon similar grades
within sectors.
Mission: The mission of organisation is “to facilitate board range of offerings as well as
aware potential purchaser regarding the same by digitalisation”.
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Vision: Its vision statement is “To be a growing and successful firm through rendering
utmost quality of offerings to potential buyers. Also, for gaining much competitive edge into
respective sector.
Business objectives: The objective should always be SMART and are discussed below:
 To develop consumer relations by 20% via effectual promotional techniques used
through team of marketing in a year.
 To enhance sales by 15% through targeting online users by social media platforms such
as face book, Instagram and others in 2 year.
Strategy: Burberry has executed efficacious strategies with assistance of STP model in which it
stands for segmentation, targeting and positioning (Chaffey and Smith, 2020). Therefore, this all
aspects are discussed below:
 Segmentation: The target market is segmented upon buying customer behaviours.
Segmentation has been classified as gender such as men, women and children as well as
salary framework basis.
 Targeting: The consumers are target upon time aspects, as clients currently are working
clients. As they do not has much time to visit stores.
 Positioning: The positioning of Burberry is to be most successful brand in respective
sector, through facilitating offerings by effectual online platforms.
Tactics:
 Products: there have to be innovative characteristics added into goods, which has to be
provided via online usages along with different range of products such as clothing,
cosmetics and other at websites.
 Price: Its pricing strategy has to be in such a way which customers could but goods into
its anticipated budget.
 Place: The place selected by Burberry is digital platform such as social media channel.
 Promotion: The promotional technique highlights sale advertisements upon channel of
digital platform for potential purchasers.
Actions: The plan of action involves anticipation of funds which are been needed for
effectually executing marketing tactics.
Total anticipated budget:
Particular 15/12/20
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Manufacturing cost 2000
Promotional expense 1500
Advertisement expense 800
Cost of adopting new technology 800
Catalogues 150
Total Cost 5250
Control: The monitoring would be undertaken into by Key performance indicators as well
as benchmarking strategies, for effectually assessing with determined norms and plans in order to
take corrective actions for respective plan.
P6. Omni-channel marketing evolved.
Omni channel marketing is regarded as marketing approach that have evolved at important
rate within current enterprises world as this depicts firm’s success by involvement of consumers
with company in several ways (Charlesworth, 2020). It includes various channel, websites, and
online as well as mobile apps. Organisations are needed for employing omni channel into
Burberry as consumer may be reach in which they are. Along with this, consumer desires much
personalised as well as appropriate communication with firm by assistance of various channels
and gadgets utilised through them. For instance, Burberry would adapt several innovative
technologies as well as concentrates upon responding upon effective and channels.
TASK 4
P7- Evaluate method of monitoring and measuring digital marketing effectively.
At present times, digital marketing is regarded as effectual approach of gaining revenues
as well as growth size, for any business level into particular sector. The marketer required to
effectively evaluate at regular period, for improving offerings quality. Along with this, for
enhancing consumer base for entity. When this comes to undertake reliable decision for business
progress, various entities do not anticipate monetary budget in order to execute sales and
promotional practices. For this, the evaluation could be performed upon marketing campaign,
measurement has been performed upon several aspects such as interests, assessment,
commitment and awareness in order to seek understanding related to online buyers behaviours
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(Dodson, 2020). In context of Burberry, marketing manager has give concentrations upon both
inbound marketing like website based content, social media placements and others. Additionally,
there are various manners by which entity’s performance could be evaluated as well as observed.
Few of these means that Burberry has executed into its marketing tactics are discussed
underneath:
 Marketing campaign: The managers of Burberry required anticipating a systematized
successful planning to perform marketing campaign into opted targeted marketplace. The
planning incorporates systematized campaign framework which required to be initiated as
well as how to trace performance through referral, direct and others. Thereafter marketing
metrics are to be evaluated. At the end, campaign has been determined via performance
of search marketing such as SEO position and Pay per clicks ads. Moreover, this would
aids to understand customer preferences, consequently sold quality product to effective
entity.
 Key performance indicators (KPI): This is regarded as effective performance
indicators for analysing business development of any entity. In respect of Burberry,
administrative requires to align Key performance indicators that is KPI with firm’s
marketing objectives. The longer and shorter term marketing objectives incorporates
developing brand awareness, produce new lead as well s adding extra value into market
area. Whole these initiative aids management for nurturing consumer base.
The marketing manager of Burberry required tracing metrics of digital marketing that
involves websites traffic for development, advertisement, email metrics and others. In addition to
this, these factors for understating purchasing behaviour of target markets (Dolph, 2020). Also,
the staffs has to essentially evaluate social reach, email open rate societal involvement of active
online clients as well as whole ROI for business growth in successful way.
Social metric performance evaluations are represented below:
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P8-A set of actions to improve performance in digital marketing
According to the changing trends within business atmosphere, digital marketing plays vital
role in developing the business in competitive marketplace. The evaluation of performance is
considered to be a part of understanding recent position of business. In context of Burberry, the
managers have concentrated upon developing marketing teams with higher ability, so that they
may involve with off-site as well as on-site customers (Järvinen and Karjaluoto, 2020). There are
few aspects that has provided at higher priority in order to improve digital marketing
performance. As entity are facilitating its offerings by various online platforms to potential
customers. Moreover, administrative has executed techniques for developing entity’s branding.
Few of these tools of actions are discussed below:
 Review digital marketing strategies: Respective tools explain regarding several tactics
which has been used through managers, in order to operate business functions in effective
and efficient way within competitive marketplace. in respect of Burberry, its
management could outsource specialists in order to provide relevant advice regarding
recent functions into business atmosphere. In addition to this, they also facilitate an
anticipated budget which has been needed for promotional activities sale upon online
platform. Respective tools may be effectual in enhancing base of consumers into
14

marketplace. Along with this, execution of such tools into marketing tactics would have
pessimistic affects in occurring proper cost into marketing campaigns.
 Go social, mobile and local on digital marketing strategies: Respective tools aids
managers of Burberry to provide emphasis upon opting effective platform of social media
for advertising its offerings at online platform. In current scenario, the marketing team
could opt several smart phones apps as well as personalised desktop websites such as
Twitter, Instagram and others (Kannan, 2020). Moreover, this would automatically assist
them for brining product awareness into online base customers. Along with this, it is
regarded as appropriate approach in minimising cost upon digital platform to few extents.
 Executing a multi channel digital marketing campaign: Respective tool is most
essential characteristics in developing business performance at digital platforms. The
Burberry’s administrative has to utilise appropriate channel to improve its marketing
campaign at digital platform. Along with this, it would aids management to enhance base
of consumers via interactive communications with potential purchasers. So, teh staff
required to has optimistic approach in managing several customers mindset. Additionally,
administrative could effective perform research, for understanding the target market
perspective regarding particular offerings.
 Developing teams: Respective techniques determines in developing teams with
innovative competencies in order to attract more potential purchasers (Kerin and Hartley.,
2020). In context of Burberry, its manager provide emphasis upon developing context of
brand logos as well as tagline, which would has various identity regarding organisation.
So, there are some persons who has various accountability as well as power in order to
manage some online practices at digital platform.
o Data managers: It essential role is to manage social media, websites and other for
directly communicating with potential purchasers for enhancing base of
customers. Along with this, brining awareness regarding characteristics as well as
cost of goods. Along with this, these initiative undertaken through data manager
would has sense of curiosity among purchasers.
o Story teller: These staff has direct inter- relationship with customers at
competitive marketplace. its role is to has affirmative mouth marketing regarding
offerings into niche or targeted marketplace.
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o Curators: It accountabilities is to develop contents which would be productive for
entity (Kotler and et. al., 2020). As innovative tag line brings opportunities for
seeking attention of potential and competitive customers.
CONCLUSION
Based upon the above report this, has been concluded that digital marketing plays essential
role into modern business environment. With aids of this current approach marketing activities
may be effectually performed that appropriately drives towards much economical perspective of
economical development. With assistance digital marketing huge base of consumers may be
attracted which would further drives towards offerings in quantum way. Along with this, with
aids of digital marketing concepts, firm may effectually become capable to determine consumer
behaviour at continuous ways as well as then provides them goods & services according with its
desires.
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