Digital Marketing in 2024: Analysis of Winning Strategies and Trends

This report analyzes a Forbes article discussing digital marketing strategies. The article highlights three key reasons why digital marketers can succeed: the increasing importance of digital platforms, the shift in technology usage across generations, and the advancements in artificial intelligence and ...Read More

Summary

Article- Three Reasons Why Digital Marketers Can Win This Year And Beyond
https://www.forbes.com/sites/forbesagencycouncil/2019/10/03/three-reasons-why-digital-
marketers-can-win-this-year-and-beyond/#5f7fa1c97ac5
Author- Joe Marinucci
Date- Oct 3, 2019
In this article, digital marketing has been discussed which is essential for the marketers for the
growth in the market. Three reasons are discussed for the marketers to win the customers in the
market. The marketing industry is increasing day by day because of the innovation in
technologies, connectivity with social media as well as various possibilities. It is analyzed by the
author that Marketing can win the market because of the increase in the digital platform. It helps
in gaining the attention of the customers. Marketers include marketing opportunities because of
social media innovation as nowadays people are more active on social media. A marketer uses
the strategy to promote and captivating audiences. New ways are used for connecting with the
audiences are ads on Facebook, Instagram pages and in-app checkout. Marketers identify the
right platform for engaging the audience with the help of campaigns on the social media
platform. Social media helps in establishing the great position of the marketer on social media.
Another reason is the shift in using the technologies as old generation also begin to use social
media for connecting with people. The percentage has been increased for using the technologies
in the last 10 years. Customers are more engaged influenced by social marketing (Marinucci,
2019). For the marketer, it is necessary to identify the audience as every generation reach in a
different way and factors are required to be considered for engaging different generation online.
Another reason which is discussed in the article is that technology in marketing is taking the
place from the surface. Advancement in artificial intelligence and automation is increasing
digital marketers. It helps in enhancing the marketer's ability to targeting the audience and
measuring the campaigns successfully. Marketers are using AI for analyzing the information and
providing insights. With the use of AI, marketers are able to add search ads and bidding tools for
maximizing the campaigns (Marinucci, 2019). It was analysed in the article that marketing
leaders are provided with the automation platform to the marketers. AI also helps marketers in
analysing the performance of campaigns. It is predicted by the author that for leading in the

market, marketers are required to adopt predictive analytics. It requires partnering with those
who are already using artificial intelligence as well as automation and predictive modeling which
help them in providing insight about the market. It is analyzed by the marketer that digital
marketing help in making the business strong and provides cost-effective marketing
opportunities. It helps the marketers in giving insight as well as tools for bringing innovative
ideas and succeeding in the business. In the future also, the digital platform will help the
marketers to reach a large audience in less time. Digital marketing will be considered as a
milestone for running the business and reaching to the target audience. Artificial intelligence is
beneficial for marketers for marketing and running the business (Kannan, 2017).
The above article is related to our course as we had studied the various concepts of marketing.
The article has provided insight into digital marketing for the marketers and it provides the
benefits to them to reach the target audience (Chaffey and Ellis-Chadwick, 2019). Digital
marketing is related to our course. As digital marketing is a trend nowadays as its elements are
websites, social media, content marketing, paid ads, etc. Marketers are required to adopt
marketing strategies for achieving the goals and objectives. Digital marketing is taking place in
the vast field of marketing.
Without the use of digital platforms, it is impossible to implement the concept of digital
marketing. Companies have used digital platforms as effective tools for selling and marketing
their products or services. Interaction with digital platforms, in turn, ensures that the organization
can capture consumer feedback and satisfy dissatisfied consumer groups. Business presence on
digital platforms gives consumers a sense of company.
The trend of social media innovation is increasing in the market for connecting with the large
audience and promoting the brands. The approaches can be adopted by the marketer for
improving the social media strategy. Social media strategy can be improved by impressing the
audience by knowing them and their requirement. The right generation must be targeted for
promoting the brand. The marketers must use the right channel for communicating with the
target audience (Tiago and Verissimo, 2014). In comparing the traditional and digital marketing,
digital marketing is considered as well-targeted, conversion-oriented, quantifiable and interactive
than the traditional marketing. In this, the medium of communication is more helpful than

traditional marketing which includes websites, apps, emails. It helps marketers to reach global
audiences.
Social network marketing combines strategies of marketing by using the channels of social
media as the tool of marketing which helps in optimizing brand exposure, target audience, and
generating profits. Social media marketing requires adding the links on website content, such as
RSS feeds and sharing button. It is also done by updating the tweets, status, blog posts, photos,
etc. to promote the site through social media channels. Most digital marketing PDFs consider
SMM as the second most important digital marketing channel (Smith, 2011). It includes more
control over the customers as marketers can get feedback from customers online. The customers
can be contracted through social media as people are more active on the platform of social
media.
Social media marketing is considered as a strategic tool for the businesses as it helps in attracting
the potential customers. Social media helpsin interacting with the customers as it provides the
platform to communicate and get the feedback from customers. The platform which are effective
for interacting are facebook, Twitter, Instagram as they helps in providing the oppprtunities to
the organization. Social media helps in achieving the success, creating loyalty and increasing the
sales of the organization (Evans, 2010).

Reference
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. Pearson UK.
Evans, D. (2010). Social media marketing: An hour a day. John Wiley & Sons.
Kannan, P. K. (2017). Digital marketing: A framework, review and research
agenda. International Journal of Research in Marketing, 34(1), 22-45.
Kirtiş, A. K., & Karahan, F. (2011). To be or not to be in social media arena as the most cost-
efficient marketing strategy after the global recession. Procedia-Social and Behavioral
Sciences, 24, 260-268.
Marinucci, J. (2019). Three Reasons Why Digital Marketers Can Win This Year And Beyond
Available on https://www.forbes.com/sites/forbesagencycouncil/2019/10/03/three-
reasons-why-digital-marketers-can-win-this-year-and-beyond/#7018cb9c7ac5
Smith, K. T. (2011). Digital marketing strategies that Millennials find appealing, motivating, or
just annoying. Journal of Strategic marketing, 19(6), 489-499.
Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why
bother?. Business horizons, 57(6), 703-708.