The Role of Digital Marketing and Social Media Report - BMP3006

This report, prepared for the Practical Digital Marketing assessment (BMP3006), explores the critical role of digital and social media marketing in contemporary business environments. It begins by defining marketing, the marketing mix, and the communications mix, highlighting their interrelationships and significance. The report then delves into the specifics of digital and social media marketing, emphasizing their importance for businesses. Part 2 provides two real-world examples of effective social media content, justifying their success, and includes screenshots of successful digital marketing campaigns, referencing established models. The report concludes with an analysis of why social media content is effective and its contribution to overall marketing strategies. The student uses academic journals and textbooks to support their arguments and adheres to Harvard referencing style.

The role of digital marketing
and social media marketing
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Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
PART 1............................................................................................................................................2
Explain what marketing is...........................................................................................................2
Explain what the marketing mix is and where the communications mix fits..............................2
Explain what digital marketing is................................................................................................2
Explain what social media marketing is......................................................................................3
Explain why digital marketing and social media marketing are all important to contemporary
businesses....................................................................................................................................3
PART 2............................................................................................................................................3
Two examples of social media content that really work and justification of why they work.....3
Screen shots of effective campaigns with reference to established models and standards for digital marketing.................................................5
Why social media content is effective?.......................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
Digital marketing play crucial role in enhancing business practices as well as successfully
and effectively attracting more customers (Kannan, 2017). There are different ways and
approaches through this company can influence large number of customers as well as increasing
sales or revenues of business. This report is based on Red Bull company. This company was
developed in year 1987 and it is established in Austria. This company is providing energy drink
products and providing its products and services in different market area.
MAIN BODY
PART 1
Explain what marketing is.
Marketing can be describe as the process of promoting and sales business products and
services to customers. This is one of the important function of organisation which is helpful in
increasing sales or profitability of company (De Pelsmacker, Van Tilburg and Holthof, 2018).
Marketing includes advertising, selling as well as delivering products to meet with consumer
needs. It assist organisation to influence customers as well as meet with the needs of customers.
Explain what the marketing mix is and where the communications mix fits.
Marketing mix includes set of action or tactics that are includes for promoting or
advertising brand as well as its products. This is effective tool of business that is significant for
enhancing marketing practices such as price, product, promotion and place. Communication mix
includes tools and approaches that is used by organisation to communicate with customers or
potential customers. This includes advertising, social media, product packaging, direct marketing
and many more in order to convey message in more effective manner.
Explain what digital marketing is.
Digital marketing is refer as the promotion or marketing of products or services with the
assistance of electronic devices. It is effective and efficient tool that will assist company for
successfully carry out marketing practices and task in most accurate manner. Digital marketing
includes Google ads, social media and other tools that will help in promotion of company
products.
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Explain what social media marketing is.
Social media marketing is effective tools that provide platform to business to conducting
its marketing practices. There are different social media platform such as Facebook, Instagram,
twitter and many many (Kingsnorth, 2019). This is significant for reaching larger number of
customers as well as providing them information about company products and services.
Explain why digital marketing and social media marketing are all important to contemporary
businesses.
Digital marketing and social media marketing are very information for organisation as
this assist in influencing more customers as well as enhancing sales of organisation. This will
help in increasing website traffic or earning more revenues. This assist in saving cost of business
and carry out marking practices in more significant and accurate manner. Through social media
marketing respective company is able to build conversions of business along with raise brand
awareness.
PART 2
Two examples of social media content that really work and justification of why they work.
Social media content is very effective and efficient approach that is significant for
successfully and effectively promoting business practices. It is essential that organisation is
considering social media as this will lead to attract more customers as well as increase overall
performance of organisation (Mishra, 2019). Social media content needs to be creative and
attractive in order to influence large number of customers towards organisation. Examples of two
social media content which really work
This is effective social media marketing that is effective for attracting as well as influencing
more and more customer. In this Coco Cola company has consider Facebook as social media in
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order to promote or advertise its products. This is one of the most used social media platform that
have large number of offers and it will lead to have direct impact on sales and profitability of
business.
This is the social media advertising of Kit kat. In this advertising organisation has considered
Instagram as social media platform. In this social media respective company is able to develop
better relationship with customers as well as communicate with them (
Zhang, Omran and Cobanoglu, 2017). This is effective way to advertise and promote products in
more creative and innovative manner.
Screen shots of effective campaigns with reference to established models and standards for
digital marketing.
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This organisation is considering different standards of digital marketing such as interest,
desire, actions and many more with the motive of attracting and influencing customers. The
above shown is consider as effective campaign of H&M company as this is significant for
increasing interest of customers in products or services offered by organisation. Through this
digital media platform H&M organisation is able to reach large customer base in order to provide
information to customers. This is consider as effective campaign as organisation is able to
instigate desire of customers to purchase products. Through this campaign customers can easily
approach company and it provide accurate actions that could be consider by followers.
Why social media content is effective?
Social media content is effective as this it is significant for proving correct and accurate
information to customers regarding products and services. social media is mostly used by people
and this is effective for communicating with customers in order to identify their needs and wants.
Social media will provide assistance to organisation for influencing customers in most accurate
and appropriate manner (Hajli and Sims, 2015). This will help company in gaining competitive
edge over other rival companies as well as reducing cost of business. social media content is
effective for promoting products as well as convenience customers to purchase products or
services of organisation. This helps in keeping consumer in control and updated about new
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offers. This is significant for influence and attracting customers. Social media content is consider
as effective as this will help in enhancing loyalty of business as well as building strong brand
image.
CONCLUSION
From the above report it can be concluded that social media is very important for enhancing
and increasing business sales. This is helpful for attracting customers or improving profitability
of business. Through this approach company is able to carry out marketing practices in more
creative manner.
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REFERENCES
Books and Journals
Mishra, A.S., 2019. Antecedents of consumers’ engagement with brand-related content
on social media. Marketing Intelligence & Planning.
Zhang, T.C., Omran, B.A. and Cobanoglu, C., 2017. Generation Y’s positive and negative
eWOM: use of social media and mobile technology. International Journal of Contemporary Hospitality
Management.
Hajli, N. and Sims, J., 2015. Social commerce: The transfer of power from sellers to
buyers. Technological Forecasting and Social Change, 94, pp.350-358.
Kannan, P. K., 2017. Digital marketing: A framework, review and research
agenda. International Journal of Research in Marketing, 34(1), pp.22-45.
De Pelsmacker, P., Van Tilburg, S. and Holthof, C., 2018. Digital marketing strategies,
online reviews and hotel performance. International Journal of Hospitality Management, 72,
pp.47-55.
Kingsnorth, S., 2019. Digital marketing strategy: an integrated approach to online
marketing. Kogan Page Publishers.
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