Practical Digital Marketing: Theory and Examples Report - BMP3006

This report provides a comprehensive overview of digital marketing, examining its significance in the current business landscape. It begins by defining marketing and explaining the marketing mix, including the 4Ps and 7Ps, and how the communications mix integrates with it. The report then delves into digital marketing and social media marketing, highlighting their importance to contemporary businesses. It also presents two examples of effective social media content, analyzing their strengths and justifying their success. The report includes screenshots of effective campaigns and references established models and standards for digital marketing, providing valuable insights into practical applications. Finally, it concludes with a summary of the key findings and the overall impact of digital marketing on business success. This assignment, part of the BMP3006 module, includes detailed explanations, examples, and references to support its claims.

Practical digital
marketing

Contents
Practical digital marketing..............................................................................................................1
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Marketing.....................................................................................................................................3
Marketing Mix.............................................................................................................................3
Communications mix...................................................................................................................4
Digital Marketing.........................................................................................................................4
Social media marketing...............................................................................................................4
Importance of social and digital marketing.................................................................................1
TASK 2............................................................................................................................................1
Digital marketing used in communication strategies...................................................................1
Social media contents..................................................................................................................1
Conclusion.......................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Digital marketing is very important in the current scenario as it gives a scope to the firm to
grow and expand in the market as a whole (Agüera, 2019). In this report there is an elaborated
examination of all the aspects that are very crucial in the long run.
TASK 1
Marketing
Management is the administration of client relations at a minimal price. Brand trust is by far
the most critical topic in contemporary advertising, which is not simply on commodities. For
instance, the most lucrative plans incorporate on a buyers repeated purchase, thus the company's
shared purpose would be to have deep allegiance rather than to "manipulate" the consumer.
Moreover, in order to attract new customers, the economic cost must be improved, as the primary
aim of advertising is to retain the client in a profitable position and to captivate them. As a result,
an analysis of customer research papers is critical in order to examine actual objectives, which are
different from traditional sales or advertising methods. In the marketing stage, the promotion is
becoming the sole means of establishing customer relations. There are 5 phases to the marketing
strategy. The first is the industry, as well as customer understanding. This strategy focuses on
people needs, resulting in a customer and marketplace delight. The needs that pyramid, as per
Maslow (1954), includes basic nutritional requirements as well as desires for warmth, compassion,
and possessions, esteem, and ultimately self-realization. Marketers can deliver customers essential
product and services available in the industry if they understand what they want. The group would
acquire people's awareness and help advertising in creating consumer relations by emphasizing
client desires.
Marketing Mix
The marketing plan is defined as the set of controlled and strategic advertising channels which
a company uses in its customer base to achieve the intended result. It outlines all of the activities
the company will take to increase demand for its goods and/or services. The basic goal of any
company is to provide an item or brand that's also deemed distinctive by prospective consumers,
causing them to prefer it over competitive services. Advertisers can blend four basic equipment in
numerous ways to achieve varied results by developing this particular sales offering (USP). These
4 factors are commonly alluded to as the 4Ps: place, product, price, and promotion. The origins of
the method of social may be dated back to the 1960s when Neil Borden established 12 marketing
mix is a set elements together, when correctly managed could yield benefits. Borden defined the
promotional mix as a succinct, pragmatic, and lively statement of an advertising strategist's choice

of advertising mix elements techniques, and procedures for constructing an advertising campaign.
It was subsequently reduced to four ingredients, making the simplified version the most often used
integrated marketing notion. The 4Ps advertising combo has also been dubbed a renegade by
advertising thinkers and practitioners for years, calling into doubt its status as the primary
foundation of all strategic marketing (Earley, 2016). This belief reaffirms the supremacy of the
advertising mix at this moment and suggests that a concept may be applied to other commercial
administration issues. Several macroeconomic factors contributed to the advertising combination's
supposed supremacy. Following WWII, the homogeneity of commodities led to a significant
expansion in need for generic commercial items and the establishment of the United States as the
leading commercial organization, which became a key aspect of the national marketplace in the
United States. Consumption, on the other hand, should guarantee that relation to managing satisfies
requirement. It was crucial for a well-planned and effective advertising approach. The popularity
and excellence of the market segmentation hypothesis was bolstered by its constancy and
accessibility.
Communications mix
All of the channels they are using to engage with company potential customers are included
in the promotional mix. Marketing, networking sites, packaging materials, direct advertising,
blogging, events, and exhibitions can all help. The Promotional Mix is being used to create brand
image that seem to be unique to every business (7 Ps - commodity, price, advertising, place,
physical proof, persons, and processes). On the other hand, the Marketing Communication dictates
way business connect with the customers, i.e. the technology that is being employed.
Digital Marketing
Digitalization is by far the most radical and unique phenomenon of the twenty-first era.
Commodities in this channel of the communication are sold to discuss business in an accepted,
powerful figure, and profitable method by leveraging directory internet streaming systems. Twitter
posts, web adverts, pay per touch, mobile instant messaging, RSS, blogging, faxing, live
broadcasts, podcasts, streaming, and other forms of digital advertising can be used to demonstrate
the concept in detail. Each of these arguments is central to the notion of online marketing.
Social media marketing
Social networking is a comparatively recent kind of advertising that almost each business
today acknowledges, if not actively employs. Although social connecting has its benefits, it is
critical for businesses to be aware of their very own marketing strategy. A blunder could hurt your
firm's image and performance (Fadillah, 2019).

Importance of social and digital marketing
The number of possible clients you'll find on the internet is significantly larger than the
public you'll find in your local area. You may reach a wide audience with online marketing in a
cost-effective and visible way. Social media quickly was one of the most important aspects of
digital marketing, providing enormous benefits to thousands of people all over the world. But if
business doesn’t take advantage of this attractive resource, you're squandering an incredible
option to market as it makes life simpler to communicate the product and mission.
TASK 2
Digital marketing used in communication strategies
The technique of connecting persons digitally is known as social connectivity. Starting
online, network campaigns delivering e-mail newsletters, displaying adverts, or posting branded
content pieces are all examples of this. Companies can use electronic media to broaden its reach,
conduct specialised messages with clients, and establish mutually beneficial relationships.
Elements of the communications mix- An aspect of the commercial combination is similar
to a promotional mix, but it is a different idea. Advertisement, income enhancement, media
affairs, personal selling, and direct mail are the mainly five channels that should be integrated.
All of this culminates in a mix of promotional initiatives aimed at increasing income and brand
recognition.
Social media contents
Published postings, blogs, papers, and manuals- Article promotion is a tool to increase
page views, boost customer, and educate customers about such a brand, item, or company.
Marketers, on the other extreme, require new and unique ways to stand out each day. Marketers
must demonstrate so each piece of information they provide is motivated to move visitors,
primary intervention, and motivating possibilities, in addition to offering high quality material.
After obviously, measuring Facebook comments or weblog comment can be used to evaluate
material efficiency, but comprehensive material analytics go even farther, give oneself to track
whatever encounter the audience has with material, as well as encouraging performance and
determining company adoption.
Throughout blogging and online articles on LinkedIn are a great way to share personal
expertise as well as provide opinion on the team's operations. Such publications can be

distributed immediately using LinkedIn's publishing platform (Hanief, Januhari and Asmara,
2020).
Although the headline of this Instagram picture from A Gorgeous Mess is lengthy, it is far
less complicated than the instructive site it describes. Readers are brought towards more
interesting blog article bit by bit by submitting private information and an example picture.
Advantages- Such publications demonstrate the company's expertise and talents, which
can help you, gain trust and recognition.
Disadvantages- There is indeed a bunch of weblog content that are out, so there is a huge
competition and developing new notions for the subject requires a lot of additional functionality.
Composing takes a long time to come up with great content, especially if difficult themes need to
be elucidated.
How to make it: Check up popular queries to assist you come up with compelling
content. This provides a summary of the topics as to which others desire comments, that might
help anyone come up with ideas for what to blog regarding (Herosian and Samvara, 2019).

The top locations to publish this type of content are: LinkedIn and Facebook are great
platforms for articles of at least 1.500 words. The complete work, a short extract, or a hyperlink
to the article can all be submitted. Twitter is a reasonable guess, however the limited word count
means that a link as well as a brief quotation could be used to link to the content.
Pro tip- Utilize the calendars to keep track of important dates. The material plan gives us a
sense about what you've done previously and what you'll do next. If you take a holistic
perspective to the digital networking or email campaigns success, you'll be capable of turning
ideas and general techniques into an effective method which can be changed as user learn
something about what best fits.
Info graphics- An illustration is a collection of photographs, figures, and little writing that
presents a concise description of a topic. Visualizations, like the one below, make use of eye-
catching, entertaining visualizations to communicate information quickly and clearly.
Infographics are indeed a best way to interact people with information. Visualizations that are
aesthetically unique and innovative have always been the most successful because these grab the
eye and don't let go. Nevertheless, it's worth noting that infographics images could be more than
just soothing and enjoyable (Juska, 2017). It must enable everyone to judge the infographic's
accuracy, as in Jing Zhang's palm-read article-

Infographics are excellent for quickly digesting complex information. It would be of
assistance so if we want and they are as follows-
 Provide a succinct explanation of a topic.
 Describe a difficult procedure
 Display the research results or a sampling of information
 Finish a long blog entry or essay
 Evaluate and compared a number of options
 Increasing the sensitivity of a condition or resource
An infographic is a good approach to get a surface functionalization of anything that is
difficult to convey with terms only. Infographics can be helpful in almost any industry
(Khurramov and Fayzieva, 2020).
Advantages- Infographics make it easier to understand concepts, statistics, as well as
other textual concepts by combining images. They were extremely effective in communicating
different workers.
Disadvantages- Since creating infographics requires repetition of images, one might
have to enlist the help of numerous persons. It would require a great deal of creativity and
research.
How to make it: Start by drawing contours for the infographic. Following the completion
of the descriptions, the author and visual artist will begin creating the components.
Facebook and LinkedIn are two of the best venues for creating infographics. It's a different
option for Twitter (Schöni, 2017).
Conclusion
Advertising is among the most important aspects of any business performance. Many people
commit the mistake of misleading and perplexing advertisements. They imagine the population
being swamped with advertisements. Real advertising is the belief that enhanced client pleasure
will result in higher profits versus industry competition. A corporation can gratify its customers
by detecting and responding to changes or tendencies. Advertising is more important than it has
ever been. It's due to the fact that client preferences are always changing. Consumer’s revenue
and waste is dwindling for businesses that ignore such trends. Businesses which were once

beacons are currently fighting for survival. Each year, thousands of long-standing companies
close their doors.

REFERENCES
Books and journals
Agüera, M.D.L.S.Z., 2019. Understanding E-Marketing Strategies. In Handbook of Research on
Entrepreneurship and Marketing for Global Reach in the Digital Economy (pp. 383-
417). IGI Global.
Earley, S., 2016. Bringing integrated digital marketing to the next level: How to measure
engagement across the customer lifecycle for continuous program improvement.
Applied Marketing Analytics, 2(3), pp.239-254.
Fadillah, M., 2019. Review of Coffee Marketing Strategies in Business Competition. Scientific
Journal Of Reflection: Economic, Accounting, Management and Business, 2(2), pp.131-
140.
Hanief, S., Januhari, N.N.U. and Asmara, A.R., 2020. Pelatihan Digital Marketing
Memanfaatkan Sosial Media dan Marketplace pada Usaha Dekorasi dan Catering
Pernikahan. WIDYABHAKTI Jurnal Ilmiah Populer, 2(3), pp.146-156.
Herosian, M.Y. and Samvara, M.A., 2019. Pengaruh Penggunaan Digital Marketing Dan
Kemudahan Akses Layanan Aplikasi Belanja Online Dalam Peningkatan Daya Beli
Masyarakat Kota Medan Di Era Revolusi Industri Marketing 4.0. Jurnal Akrab Juara,
4(5), pp.45-62.
Juska, J.M., 2017. Integrated marketing communication: advertising and promotion in a digital
world. Routledge.
Khurramov, O.K. and Fayzieva, S.A., 2020. The main convenience of internet marketing from
traditional marketing. Academy, (1), pp.30-32.
Schöni, P., 2017. Digital marketing in retail: what are the benefits a Swiss premium department
store could reap when adapting to the changing environment of digitization? A maturity
model.