Practical Digital Marketing Assessment 2 Presentation: Regent College

This presentation provides an overview of digital marketing strategies and their application in communication, focusing on the promotional and marketing mix. It examines how businesses leverage digital tools to connect with customers and enhance brand awareness. The presentation includes examples from Sainsbury's and Mark and Spencer, highlighting their use of Instagram to increase product awareness and engagement. It concludes that digital technology significantly enhances communication strategies, enabling businesses to reach target customers effectively and build stronger relationships. The document is contributed by a student and available on Desklib, a platform providing study tools for students.

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation
Regent College London

Use of digital marketing in a specific
communications strategy
Name & ID

Contents
1. Introduction
2. Digital Marketing Strategy
3. Digital communication strategy
4. Review of digital marketing
5. Example of first company
6. Example of second organisation
7. Promotion and marketing mix
8. Effectiveness and example
9. Conclusion
10. Reference

Introduction
Digital marketing is one of method of marketing which include use of digital tool for promoting
products ad service of their customers (Confos and Davis, 2016). These digital marketing
strategies helps business to create significant impact in minds of their customers by interacting
with them.

Digital marketing strategy
Digital marketing strategy refers to set of action which are planned is performed by enterprise
attain their goals with using of online platform (Gupta, 2019). It includes action plans which are
taken at right time with use of various suitable channel suitable for organisation for purpose of
increasing profit of business as well as helps to improve relationship with their customers. This
strategy depends on size of organisation as well as its goals.

Continue…
There is various reason for which managers of Sainsbury needs to develop digital marketing
strategy and these are as follows:
 Provide structure to actions
 Increase return on investment
 Helps to build relationship with customers

Digital communication strategy
Digital communication refers to a process which helps to build connection between people
through online channels (Kannan, 2017). Digital communication strategy refers to a plan which
include goals as well as method adopted by organisation to conduct activities include
communication with public as well as reach to their customers.

Continue…
There are various components of digital communication strategy of Sainsbury which are as follows:
 Target customers
 Goals and objectives of comm
 Message
 Media Method
 Monitoring and controlling effectiveness

Review of digital marketing example
Brand 1: First brand includes Sainsbury which is largest brand providing chain of super market
to their customers in UK. Company is offering clothing, general merchandise, financial service,
food to their customers (Key, 2017). Mission of organisation is to be first choice of their
customers food, clothing and other products. Message of organisation is that they are providing
best quality product at competitive service to enhance satisfaction of their customers.

Continue…
Brand 2: Second brand include Mark and Spencer which include business of is one
organisation which are providing clothing, food products as well as home products to their
customer. Mission of business is to provide quality product to their customers. Message of
organisation to their customers is that they are offering quality product with excellent service
and brain innovation in market to increase trust of their customers.

Example 1
 Target customers
 Goals and objectives of comm
 Message
 Media Method
 Monitoring and controlling effectiveness

Example 2
 Target customers
 Goals and objectives of comm
 Message
 Media Method
 Monitoring and controlling effectiveness