Digital Marketing: Strategies, Models and Effectiveness

This assignment provides a comprehensive overview of digital marketing, encompassing its core concepts, strategies, and practical applications. It begins by defining marketing and its importance, then delves into the marketing mix, explaining each element (Product, Price, Place, Promotion, People, Physical Evidence, and Process). The assignment then focuses on digital marketing, emphasizing the role of social media marketing and its significance in contemporary businesses, including the use of social media tools like Facebook, Twitter, and Instagram. It provides examples of effective social media content such as infographics and interactive content. The assignment further explores digital marketing models, specifically Lauterborn's 4Cs and Hofacker's 5 phases of information processing, as well as the effectiveness of social media content. The assignment concludes by summarizing the key takeaways and emphasizing the impact of digital marketing and social media marketing in enhancing brand visibility and driving business success.

Practical Digital Marketing

INTRODUCTION
Marketing in the concept of analysing the needs and wants of their potential customer and
using various sales promotion techniques in order to attract the large group of customers. It is the
important aspect which help in increasing the profitability of the company(Thomas, 2017). It is
the main consideration which helps in increasing the revenue and profitability of the company.
Digital marketing is the part of marketing in which the social media platform is being used in
order to promote their products and services.
PART 1
Explain what marketing is
Marketing is the concept of promoting their product and services in the large market so that
the potential candidate can be attracted to their brand and make purchase of their facilities.
Marketing is also considered as selling delivering manufactured goods to their target customer
on the other business. Marketing is the aspect of evaluating and analysing the customers and it
play an important role in share good relationship with them so that they can you can be loyal to
their brand. Networking is also the part of business organisation by which they can attract and
manage the large group of their potential customers. The aim of the marketing is to increase the
sales of the company so that they can ensure better profitability within the organisation. The goal
of the marketing is to offer the goods and services to their potential customers so that they can
increase the sales and the large market. Marketing is a resultant in which the constituent is ready
to purchase and the marketer should be required to ensure the accessibility of their product and
services to their potential customers.
Explain what the marketing mix is and where the communications mix fits
Marketing mix the strategic tool which help in analysing the 7Ps of the marketing with
which is extended product price place promotion people physical evidence and process so that
the manager of the company can ensure the sufficient profitability within the organisation. 7Ps of
marketing mix is explained as follows:
Product: it is the item which is being offered by the company in order to meet the
integrated needs and demands of their potential customers in the large market(Shahbaz and et.
al.,2021). The organisation must focuses on manufacturing the unique product so that they can
meet the competitive advantage and of a quality product to their potential customers.
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Price: it is the amount which is incurred on the sale of product and services to their
potential customers and at require effective research and development reducing marketing and
education of their resources on the basis of cost.
Place: it is area of distribution where the type of product is considered to be sold. The
basic goods are available on many outlets and the premium product some of physically
accessible in unlimited stores. The form is also offering the physical Store online so that they can
reach to their large group of customer.
Promotion: it is the method of advertising their product and services in the large market.
The business uses the different techniques of promotion like paid media, social media,
newspaper, print media and many more.
The communication mix is the technique by which the organisation communicates to their
potential customers and this can be done with product packaging, social media, promotion direct
marketing, exhibition and events. The organisation creates awareness about their product and
services in the large market so that the can attract the attention of the potential customers.
Explain what digital marketing is
Digital marketing is the aspirant which utilizes of internet mobile services search engine and
social media tools so that they can reach to their target audience. It is the method of connecting
to the potential customers by utilising the internet and other digital tools which includes the web-
based promotion, social media, multimedia messages as a marketing tool(Gómez García, 2018).
Digital marketing help in attracting the large group of their potential customers and increase
their target audience base. It also so help in rising considering the search outcomes by having a
advertisement email ads. and many more. Marketing also help in getting the potential feedback
of their customers so that they can make the required change in their product and services. There
are different marketing channel like content marketing, social media marketing, video marketing,
pay per click, associate marketing etc. Features utilised by the business in order to promote their
product and services.
Explain what social media marketing is
Social media marketing utilisation of the social media network so that they can form the
goods and services in the large market. It is the platform which provide the engagement with
their current audience and also help in reaching out to the new with the consideration of
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understanding the culture mission and tone of the respective area. Social media is the technique
that print data analytics which help in permitting the market to get effectiveness in their business.
List social media tools are Facebook Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest
etc. These are the different types of range that support the business in acquiring the most
effective social media arrangement technique so that they can maintain higher profitability and
success. It also utilise the broad range of tactics and plan so that they can offer the brief
environmental, demographics and individual data that helps the marketer to evaluate them
review of their users.
Explain why digital marketing and social media marketing are all important to contemporary
businesses
Digital marketing is the strategy which on card less cost than the marketing methods as they
are many customers usually prefer to shop online. Digital marketing is the application by which
the business can reach to the large group of their customers (Dahl and et. al., 2018). Google
shopping ads and brand consciousness campaign can help attitude and enhance the sale of the
company every which is must use such campaign in order to get more effectiveness and their
business organisation. Digital marketing Altaf instantly use with customers so that they can see
their messages by the website comments messages and social media post. This also give the
support to the form in collecting the valuable data and the response of their potential customers.
Social media is the platform which is becoming the most significant aspect of digital
marketing that is offering various advantage and support to reach millions of their customers
globally. Social media is an effective tool which help in gaining the effective utilisation of their
commerce visibility in the digital marketing platforms. Implementation of the social media tools
make increase in the development of the brand recognition AS the large number of audiences
using social media platforms then it will be easy for the company to promote their brand. It is the
cost effective technique with support the farm to get large and return on their investment and also
so bring effective budget for their commerce payment and advertisement.
PART 2
Two examples of social media contents that really work and justify why.
Social media is a instrument which is used to buy the various business organisation in order
to promote and endorsement their utilities. Developing efficient and attractive content make the
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achievements for the social media which is basically based on the growth of companies post and
their content. There are different kind of social media content that is created by the social media
platforms like Facebook Instagram and Twitter so that they can convert their potential customers
to have a direct interaction with the company in order to resolve their various queries and there
are some examples as given below:
Infographics- It is the most appealing socially shared form of content which have more viral
in comparison to the documents and presentations. Infographics is really appealing as it produces
the visual data that is faster than words and also helpful in understanding in an appropriate
manner. This also substance the explanation statics and other concept in the mind of the
individual. There are different type of assigning ideas and social media platform are both choose
infographics.
Interactive content- it is the media which helps in denoting the goods and services on the
digital computer-based system by which the organisation can reach to the users activity by
showing the moving image, video, audio games and many more. Content marketing is become
less about the world said the form put on the page about the experience that the company have
analysed from their target audience.
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Models and standards for digital marketing
There are various type of digital marketing models which is considered by the organisation
and some of them are explained as below:
Lauterborn's 4Cs- It is the marketing model that explain the customer wants and demands
cost and convenience and their communication. It considered the communication with their
potential customers of the target audience so that we can start their process to the end. First C is
considered the customer needs and requirements and on the basis of that the organisation
manufactured goods and services so that they can meet their requirements. The second C is
consists of price and the time that is consumed for the consumer to get their location in relation
to purchase of goods. The last is analyse the habits of their customers so that they can able to
analyse whether the organisation needs to get online store or offline Store.
Hofackers 5 phase of information processing-the model which is emphasizing on websites
in the promo channels. It consists of 5 phases which includes exposure attention comprehension
and preparation. The first ways of the model that where visitors must be and covered to the
website so that they can understand the content and the ad(Angeloni and Rossi, 2021). Another
phase is considered the physical issues like movement of potential customers so that they can get
attention in their website. Comprehension and perception are the aspect that help in recognising
the page content considering ads. Yielding and reception sharing the web based organisation so
that they can wait in order to get the sites and your continued to the next page. Retention is
getting the gas to considered ki post and developing them in order to get back to the website.
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Explain the effectiveness of the social media content
Creating richer studies: Social media help in along the stakeholders so that they can reach
their potential customers. It permits you to talk faster extra and with the effective significance.
Satisfied clients are more likely to and strategies on online platforms so that she can promote the
logo and conveyed to the new clients.
Increasing emblem popularity: social media is the aspect which help in getting the boy
voice of the organisation to their attention customers so that they can attracted to their brand in
order to increase the profitability of a company. It also and in effective communication with their
clients and stakeholders.
CONCLUSION
It is concluded from the above report that digital marketing is the use concept which
includes the social media marketing by which the organisation can promote their product and
services by using various promotional tools like social media pay per click content writing etc.
So that they can get the effectiveness in their organisation and also help in increasing the brand
track organisation in the large market.
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REFERENCES
Books and Journals
Angeloni, S. and Rossi, C., 2021. An analytical model for comparing the profitability of
competing online marketing channels: Search engine marketing versus e-commerce
marketplace. Journal of Marketing Theory and Practice, pp.1-16.
Chan-Tien, L., Dan-Sheng, W. and Shun-Fa, H., 2019, June. The Conceptual Framework for
Applying Digital Community Marketing and Marketing Practices into Educational
Relationship Marketing Model of Private Technical High School in Taiwan.
In Proceedings of the 2019 International Conference on Modern Educational
Technology (pp. 14-19).
Dahl, A.J. and et. al., 2018. Differential effects of omni-channel touchpoints and digital
behaviors on digital natives’ social cause engagement. Journal of Research in
Interactive Marketing.
Gómez García, S., 2018. Marketing digital: ejemplos de buenas prácticas.
McArthur, E. and et. al.,2017. The employers’ view of “work-ready” graduates: A study of
advertisements for marketing jobs in Australia. Journal of Marketing Education, 39(2),
pp.82-93.
Shahbaz, M.S. and et. al.,2021. Marketing advantages and sustainable competitiveness through
branding for the supply chain of Islamic country. Journal of Islamic Marketing.
Teller, C., Brusset, X. and Kotzab, H., 2019. Physical and digital market places–where marketing
meets operations. International Journal of Retail & Distribution Management.
Thomas, I., 2017. Using multi-armed bandit experimentation to optimise multichannel digital
marketing campaigns. Applied Marketing Analytics, 3(2), pp.146-156.
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