Digital Marketing Strategies for a Local Food Business: Case Study

This practical digital marketing assignment focuses on the INDO Chinese Centre, a local food business in London. The assignment begins with an overview of the business, including its offerings and future plans. It then delves into the company's structure, presenting a hierarchical organizational chart designed to facilitate communication. A significant portion of the assignment is dedicated to a job vacancy for an Assistant Chef, outlining the job title, responsibilities, and required skills. The job advertisement is detailed, highlighting the company's needs and expectations. Furthermore, the assignment covers person specifications, qualifications, and knowledge requirements. The assignment concludes with a discussion of digital marketing strategies and a list of references, offering a comprehensive analysis of the business and providing practical insights into marketing and recruitment within the food industry. The provided solution showcases a detailed examination of the company's operations and provides a practical digital marketing plan.