Digital Marketing, Social Media, and Web Analytics - Coursework

This assignment focuses on digital marketing strategies, including search engine optimization (SEO), email marketing, and web analytics. Part A emphasizes SEO techniques such as keyword research, on-page optimization, and the use of primary and secondary keywords in content and meta tags. It also covers email marketing strategies for lead generation and integrating email campaigns with SEO efforts. Part B delves into web analytics, particularly using Google Analytics and Google Search Console for website analysis, identifying spam traffic, and tracking key performance indicators (KPIs). It also covers the importance of connecting Google Analytics and Search Console, and using sections and channels to filter spam traffic for accurate reporting. The assignment requires creating a website and implementing the discussed marketing strategies to improve its visibility and performance. The assignment includes a list of references for further study.

Digital Marketing, Social Media and
Web Analytics
Website URL: https://sites.google.com/view/fashion-design-dress

Part A (SEO; Marketing; Email Campaign; References)
Task 1:
Web architecture improvement keyword research into should be an advancing and ever-building
up a part of your responsibilities as a sponsor. Old catchphrases ought to be reconsidered once in
a while, and high-volume, genuine watchwords (or "head" watchwords, as opposed to since quite
a while prior followed watchwords) can normally be helpfully displaced or extended with longer,
progressively unequivocal articulations organized not to grow just any visitor anyway absolutely
the right visitors.
1. Use main keyword and modifier from secondary keyword in post title.
2. make post url short and clean and use primary keyword in slug.
3. Use primary keyword in First and last paragraph
4. keyword density of primary keyword around 0.5%
5. keywrod density of secondary keyword around 0.2-0.5%
6. Use primary keyword in one or more sub-headings
7. use your primary keyword as alt tag for the first image.
8. primary keyword and modifier in meta title
9. primary keyword and all keyword use in meta description

Task 2: Email Marketing:
The main point for email marketing is that for “Lead Generation”.
Keyword and the clarity of your on the spot content has a fundamental effect in any gainful SEO
crusade—considering, you're attempting to focus on the verbalizations individuals are looking
for, to score that magnificent first condition on Google's Search Engine Results Page. Precisely
when you're finishing a displaying plan, email regardless of everything must be a key part. In
any case, it's one that is truth be told better than different patrons perceive on the grounds that
amazing email showing can in like way unequivocally sway your site structure improvement
(SEO). Regardless of the way that outcast referencing is one of the most basic bits of off-page
SEO, email advancing can help with it as well.

With email propelling, you can get essentially based on traffic to your site. You can bestow your
blog sections to your email list with a certain wellspring of inspiration (CTA). To do this, you
can utilize email advancing. You should simply consider a review and send it to your email list.
This assessment ought to have questions that get a few information about their needs, challenges,
fears, and so on identified with the point. Messages engage you to computerize things. You can
make mechanized email groupings and let them achieve something dazzling. At whatever point
you get another supporter, they will have the choice to see your best posts with no manual
exertion from your end.

Part 2: (Analytics, Report)
Task 1:
On the off chance that you're essentially using Google Analytics without using GSC you will
never watch the whole picture. With GA and GSC associated, you can use requests to perceive
open entryways for improvement with target catchphrases and the pages you have to rank for.
When using Google Analytics for SEO, Vic Spall of Browser Media recommends to "ensure that
you are using sections and channels to empty spam traffic for exact uncovering. There are two
essential sorts of spam traffic that will demolish your reports – crawlers and fake referrers, and
ghost spam. "Channels, which should be set up on another view in Google Analytics so you're
not upsetting rough data, will prevent spam traffic from showing up in your reports from the day
you complete it. Be that as it may, shouldn't something be said about emptying the appalling
traffic brilliantly?". Successful SEO attempts will show a development in normal busy time
gridlock and estimations, anyway by notwithstanding the regular traffic, you'll have the
alternative to pinpoint poor customer experience or plan that can be upgraded, giving an
additional lift to SEO tries.
The most concerning issue with using Google Analytics to follow achievement with SEO is the
watchword field is, as it were, "(not gave)" so it's difficult to unite the catchphrases people use
with direct on the site. We furthermore plug through Bing and Yahoo advancements, Facebook,
Pinterest, and YouTube, yet most by far of our pay dependably comes through Google. We can
screen the eventual outcomes of the total of our publicizing tries through Google Analytics.
Google will show you the arrangements that it regards fit for your site. You can triangulate from

these 3 class types to find some typical interest/order. This should be your essential
characterization to develop your site as a position. Regardless of how it is a free instrument, at
any rate regardless it offer a comparative proportion of or significantly more functionalities when
differentiated and other paying gadgets. Other than the middle plan of watchword that you are
improving, you will in like way can discover what various catchphrases your visitors type in to
discover your site. During the basic upgrade fight, the measure of watchwords might be close to
nothing. In any case, as time travels by, you will begin getting more catchphrases being recorded
on trademark postings, on account of your general upgrade effort.
With Google Analytics, other than social occasion data about traffic from Google, you will
similarly have the alternative to assemble data traffic from MSN and Yahoo! list things with
respect to your site and use it to sustain your post on the interest organize. One incredible thing
that BoostSuite normally handles is the ID of bottleneck pages on your site. These are pages
where your visitors are easing back down out. To fabricate your visitor to change rate, you can
utilize the element upgrade tests to test up to four novel emphasess of a component on a single
page. Exactly when one of those highlights is seen as a champ (verifiably basic), BoostSuite will
ordinarily exhibit that to all visitors. Each displaying exertion on the Internet ought to be
followed in order to make it powerful. In the wake of orchestrating and use, following

instruments are significant so as to figure the ROI of a particular fight. The more information
you consolidate the likelier you are to find significant and new bits of information. For example,
getting the traffic driving catchphrases from your site and a short time later using a position
checker to follow these even more accurately can be an unfathomable spot to start. Google gives
the typical position information, anyway having the alternative to see which watchwords are
situating where absolutely for those pages grants you to start concentrating on your undertakings
even more correctly, especially when you consider outsider referencing activity.

Task 2:
References:
Grappone, J. and Couzin, G., 2011. Search Engine Optimization (SEO): An Hour a Day. John
Wiley & Sons.
Park, L.S., Yu, J., Yu, S. and Liao, L., BrightEdge Technologies Inc, 2015. Search engine
optimization for category specific search results. U.S. Patent 9,116,994.
Berman, R. and Katona, Z., 2013. The role of search engine optimization in search
marketing. Marketing Science, 32(4), pp.644-651.
Killoran, J.B., 2013. How to use search engine optimization techniques to increase website
visibility. IEEE Transactions on professional communication, 56(1), pp.50-66.
Yalçın, N. and Köse, U., 2010. What is search engine optimization: SEO?. Procedia-Social and
Behavioral Sciences, 9, pp.487-493.
Kim, L., WordStream Inc, 2009. Integrated web analytics and actionable workbench tools for
search engine optimization and marketing. U.S. Patent Application 12/412,856.
Zhang, S. and Cabage, N., 2017. Search engine optimization: Comparison of link building and
social sharing. Journal of Computer Information Systems, 57(2), pp.148-159.
Arlitsch, K., OBrien, P. and Rossmann, B., 2013. Managing search engine optimization: An
introduction for library administrators. Journal of Library Administration, 53(2-3), pp.177-188.