Digital Strategy and Marketing Audit for a Business: MBA631

This assignment is a comprehensive digital strategy and marketing audit, utilizing a detailed checklist to assess various aspects of a business's online presence and marketing efforts. The audit covers critical areas such as business and digital strategy, conversions, online presence and website usability, digital marketing, content strategy, analytics, customer and supplier interaction, mobility, online security, and technology efficiency. Each area is evaluated based on a scoring system, providing a clear understanding of strengths and weaknesses. The audit includes an assessment of SEO, social media usage, online advertising, content marketing strategies, and customer interaction methods. The final score, along with the individual scores for each section, provides a holistic view of the business's digital maturity and identifies areas for improvement. The assignment references several online resources and templates for digital marketing audits. The audit aims to provide actionable insights for enhancing digital performance.