Use of Digital Marketing in Communications Strategy Presentation

This presentation provides an overview of digital marketing, focusing on its practical application within a communications strategy. It begins with an introduction to digital marketing and its various tools, including SEO, social media marketing, and Pay-Per-Click (PPC) advertising. The presentation delves into the importance of these tools in connecting with target audiences and enhancing brand visibility. The SEO section highlights the significance of website optimization and keyword usage. Social media marketing is discussed, emphasizing the role of influencers and the positive results achieved by businesses on various platforms. The PPC section explains the advertising model and its benefits, along with examples such as M POWER financing, demonstrating effective strategies for reaching specific audiences and increasing brand awareness. The presentation concludes by summarizing the key takeaways and emphasizing the importance of digital marketing tools for achieving organizational goals. The presentation uses examples to illustrate how organizations use digital marketing to reach consumers and achieve their objectives, including increased revenue and service provision.

Practical Digital Marketing

Index
Introduction
Digital Marketing Tools
SEO
Social Media Marketing
PPC
Summary

Introduction
Digital marketing refers to how business will connect with their
audience at the right place in the right time allotted. It is necessary
that businesses using internet and digital services available to them
in order to make sure that they are communicating properly to all
their consumers. There are a number of social media platforms
available to business these days which can be used by them
successfully in order to make sure that they are connecting with
their customers on various platforms available.

Digital marketing tools
There are a number of ways in which businesses
can successfully reach out to all their consumers.
Digital media is now providing organisations
with a number of different such tools through
which they can successfully communicate the
information about their products and services to
their consumers. Some of these digital marketing
tools available to them a email marketing, social
media marketing, search engine optimisation, re-
targeting advertisement, affiliated marketing,
content writing, paper click and so on.

Search engine optimisation
Search engine optimisation is an effective way which is used
by a number of businesses in order to get traffic on their
websites. It can be free of cost and is also a great way in
which organisations can arrange themselves on search
engines. By the use of search engine optimisation businesses
are easily increasing web traffic on their website through
which they can target their customers and also enhance their
visibility.

Cont. ..
It is necessary that businesses are using various images, news, video
searches so that they can successfully make best use of search engine
optimisation. It is necessary that businesses are successfully developing
their online websites which will help them to guide their consumers and
attain satisfaction from them. It is seen that most of the sites are ranking
business is based on keywords they are using to promote themselves.

Social media marketing
It has been raped ported by a number of people that social media
examiners or successfully influencing a number of consumers within
the market. It is seen that there are a number of platforms which are
used by businesses in order to make sure that they can increase traffic
to all their social media webpages. Businesses are also taking help from
social media influencers who can successfully enable them to reach to
their consumers. In most of the companies using social media have
gained positive results through their online services. There are almost
every organisation present on different social media platforms who are
focusing upon their consumers and reaching out to them through this.

Pay Per Click
Pay per click is an online model of advertising in which the
advertisers are paying for every time a user is clicking on their
advertisement available online. It is a great way to make sure that
organisations are earning from the advertisements provided by
them. By effective use of search engine optimisation and paper
click digital marketing strategies are bringing benefits to a number
of organisation. There are a number of organisation who are also
providing various gift experiences and wellness benefits to their
consumers through this.

Cont. ..
Examples can be taken of organisation like M POWER financing which is one of
the leading providers of students loan for international students. It is often seen
that awareness for such organisation is less within the market. They need to reach
out students who are not US born. In order to increase application volume
international students who are currently studying in United States required to
advertise the organisation. The organisation is successfully using internet
audience in order to make sure they can market their products and increase brand
awareness about their products. They are using Gmail in order to display some of
their campaigns. Geometric campaigns are also used by organisation in order to
speak to their audience who are globally available.

Cont. ..
In the organisation is also taking use of Facebook through which they are
successfully partnering with a number of different students who can enrol in
different universities using their loans. The organisation have also successfully
created a number of lookalike audiences based on some of their past converters
who can successfully target prospects with similar qualities and also the
behavioural patterns. They have introduced Gmail sponsored promotion to
make sure that they are effectively re-engaging the prospects who have not
progressed through the marketing funnel of the organisation. The result was
successfully seen by the organisation as they have maintained their marketing
goals and also enhance their service providing by 344%. The spearheading of
overall increase of revenue of the organisation through these effective methods
have been 146% in revenue.