This report provides a detailed analysis of digital marketing strategies and communication techniques employed by businesses in today's digital landscape. It examines the use of online platforms for brand promotion, customer engagement, and overall business growth. The report reviews the digital marketing approaches of two specific brands, Odylique and Neal's Yard Remedies, highlighting their promotional mix, social media utilization, and overall effectiveness. It also covers examples of reviewing digital marketing and concludes with key insights on integrating digital and social marketing to maximize consumer reach and business success. Find more solved assignments and study resources on Desklib.
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