This report investigates the impact of digital marketing on brand awareness, focusing on Sainsbury's. It aims to identify digital marketing techniques used by the organization, determine the benefits gained, and identify challenges faced in enhancing brand awareness. The research employs a descriptive design and inductive approach, utilizing secondary data from literature reviews and journals. Key findings are organized into themes, exploring digital marketing techniques, benefits such as increased market share and consumer engagement, and challenges including strategy formulation, target market identification, and SEO underutilization. The report concludes with recommendations for Sainsbury's to improve its digital marketing strategies and enhance brand reach, highlighting the importance of clear strategies, target market focus, and SEO optimization. Desklib provides access to this report and many other solved assignments for students.
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