Digital Marketing: Analyzing Business Impact and Strategies

This report examines the impact of digital marketing on businesses, focusing on strategies, functions, and case studies. It begins by defining digital marketing and its various channels, such as social media, websites, and search engines. The report then explores the importance of digital marketing, highlighting its role in reaching target consumers and promoting goods and services. Research questions guide the analysis, including the concept of digital marketing, its importance, and its impact on business functions. The report also investigates the challenges of digital marketing and suggests ways to improve digital marketing procedures. The report uses sources to support its findings and provide a comprehensive overview of the topic. This assignment is available on Desklib, a platform offering AI-based study tools and resources.

Digital Marketing and their
impact on business

Table of Contents
Introduction......................................................................................................................................3
Aim..................................................................................................................................................3
Objectives........................................................................................................................................3
Research Questions..........................................................................................................................3
Literature Review.............................................................................................................................3
REFERENCES................................................................................................................................5

Introduction
Digital marketing is the way of marketing goods and services with use of digital
technologies such as internet, mobile phones, digital medium and display advertising. It can
impact business and its functions in an effective and efficient manner.
Aim
“To analyse the importance of digital marketing and their impact on business- A case
study on Simply Leisure Ltd.”
Objectives
 To analyse the concept of digital marketing
 To determine the importance of digital marketing within Simply Leisure Ltd
 To identify the impact of digital marketing on business functions.
 To analyse the issues of digital marketing while promoting products of Simply Leisure
Ltd
 To evaluate different ways through which company can make proper changes in digital
marketing procedure.
Research Questions
 What is the concept of digital marketing?
 What are the importance of digital marketing within Simply Leisure Ltd?
 What are the impact of digital marketing on business functions?
 What are the issues of digital marketing while promoting products of Simply Leisure
Ltd?

 What are different ways through which company can make proper changes in digital
marketing procedure?
Literature Review
i) Concept of digital marketing
As per view of Lucy Alexander, (2019), digital marketing is the combination of all
marketing efforts which uses internet or electronic device. Simply can use various digital
channels such as social media, website, email and search engines. This make work easy and
simple for goal achievement.
ii) Importance of digital marketing
As per opinion of Sean, (2018), there are various importance of digital technology as it
helps in reaching people to spend their money and time. Simply can use digital marketing for
promoting of their business and aid in targeting market to deliver goods and services. As it helps
in reaching target consumers for goods and services.

REFERENCES
Online
What Is Digital Marketing. 2019. [Online]. Available through:
<https://blog.hubspot.com/marketing/what-is-digital-marketing>.
The Importance of Digital Marketing: Top 10 Reasons You Need It. 2018. [Online]. Available
through: <https://www.lyfemarketing.com/blog/importance-of-digital-marketing/>.