An Omni Channel Digital Marketing Plan for Coffee Pod Cafe (HNC)
VerifiedAdded on 2023/01/18
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AI Summary
This report provides a comprehensive digital marketing plan for Cafe Pod Coffee, a south London-based independent coffee firm. The plan outlines the objectives to launch a new diet coffee product and increase brand awareness, followed by a situation analysis and SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The report then details SMART objectives, 7s strategies, and various tactics such as affiliate and email marketing. It explores different marketing channels, including social media, email, and traditional media, and analyzes their effectiveness. The conclusion highlights the benefits of omnichannel digital marketing, emphasizing cost-effectiveness and broader reach compared to offline marketing. The report is a detailed analysis of how to successfully launch and promote a new product in the market.
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