Evaluating Digital Marketing Communication: A Study of Canva & Hubspot

This report examines the use of digital marketing by Canva and Hubspot, focusing on their communication strategies and promotional tools. Digital marketing involves various techniques and social media platforms to engage with consumers, enhance brand awareness, and increase profitability. Canva, a graphic design platform, utilizes templates for social media graphics, while Hubspot, a marketing and software developer, employs captivating content and automation tools. The report compares their effectiveness, suggesting Hubspot is better for business promotion due to its analytics tools and insights into the customer journey. The conclusion emphasizes the importance of digital marketing for building customer relationships and driving innovation, highlighting the benefits of social media content and strategic marketing approaches.

Practical digital marketing

Table of contents
 Introduction
 Usage of digital marketing in communication
 Canva
 Hub spot
 Ranking of both the examples
 Conclusion
 References

Introduction
 Digital marketing is described as the
procedure of making audiences
aware about the specific brand and
their products and services in order
to enhance profits as well as
productivity. It includes several tools
and techniques as well as social
media platforms so that interaction
can be done with all the consumers
through internet and certain
communication channels like
Instagram, twitter and many more.

Usage of digital marketing in communication
 There are various social media
campaigns that distributes
newsletters, banner ads through
which communication takes place
with all audiences. The business
organisation mainly use it to
enhance their reach and build up
effective and valuable relationship
with all the consumers. In context
with the project 1, there are two
examples which are being taken and
these are Canva and Hub spot.

Canva-Repurposing zoom footage: -
 It is a graphic design platform which
is used to implement certain social
media graphics, posters,
presentations and many more. In
context with the aspect of digital
marketing, it involves several
templates right from social media
images to brochures and web
banners. In today's market place, the
usage of digital platforms has
completely changed the way people
now communicate.

Hub spot-Eye-catching animation
 It refers to the American marketer
and developer of all software
products in terms of customer
service, inbound marketing and
overall sales. It involves workflow
automation, performance tracking,
social media sharing and many
more. The content which is initiated
by them is very captivating which
becomes very easy for them to grab
the attention of all the consumers.

Continue..
 The business organisations uses it as
a promotional tool through blog
posts, timely tweets, templates and
many more. Both small, medium
and large sized organisations can use
hub spot. It is good platform for
each one of them as its an eye
catching animation tool. In context
with Hub spot, they use their social
media software that gives them the
insight into customers journey with
the help of certain analytics tools.

Ranking of both examples
 Both CANVA and Hub spot is
effective in their own way. All
business organisations uses the
website as a promotional tool on
various social media platforms. In
relation with its ranking, it is been
analysed that Hub spot is more
better for companies to promote
their business aspects rather than
using CANVA.

Conclusion
From the above discussion it has been concluded that the aspect of digital marketing
is one of the best growing platform in order to attract all the consumers and
providing them all the content with respect to specific product and service. In today's
world, each business organisation uses the method of digital marketing because it is
beneficial for them to increase their customer base. By reviewing the above two
examples of Canva and Hub spot, both of them is effective and good for the
companies. They use certain social media platforms like Twitter on the basis of
which promotion is done. Social media content and the marketing of it has always
been effective because it helps the business in building up good relationship with all
the consumers and lead to better innovation.

References
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 Patrizi, M., Vernuccio, M. and Pastore, A., 2021, June. Talking to Voice Assistants: Exploring
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 Shamrat, R.A., 2019. An Analysis of Marketing Activities of Studio Imagine.
 Sterne, J., 2017. Artificial intelligence for marketing: practical applications. John Wiley & Sons.